Austin, TX, Sep 1, 2026 – Evocalize, the digital marketing growth engine powering many of the industry’s largest portals, brokerages, lenders, franchise networks and other multi-location brands, such as Realtor.com, Keller Williams, Rate, eXp Realty, United Real Estate, Guild Mortgage, Redline Athletics, Club Pilates, Pure Barre, Xponential Fitness and many more, is proud to announce its AI Marketing Director, the marketing function multi-location businesses and the local operators inside them have never had, but have always needed.
The marketing hire local operators could never make
Local operators run real businesses that need real marketing; the kind a full-time marketing director would run. A real estate agent building her brand, a loan officer growing his book, a general manager keeping their locations primed with demand. Most can’t afford that $130,000-a-year hire, so they improvise: a CRM with one vendor, a website somewhere else, a calling service bolted on. A local agency to come up with a local media plan trying to corral and connect it all.
Nothing talks to anything else, and nothing optimizes the outcome.
How one goal becomes a rolling marketing plan
Getting started is simple: operators connect the tools they already know and love, and the AI Marketing Director recommends others where they’d make a difference. Everything connected, everything working together.
Then they just tell it their goal: launch a listing, fill a location’s pipeline, grow their business, recruit new team members, build their brand. The platform builds a rolling marketing plan personalized to them: their brand, their market, their competition, their inventory, and their goals.
The AI Marketing Director orchestrates the plan across those tools and the channels that matter in their market. It executes, watches what works, and gets smarter with every plan it runs.
“Local businesses have never lacked marketing tools. They’ve lacked the function that makes those tools work together,” said Matthew Marx, CEO of Evocalize.
“A great marketing director brings the right tech systems, and connects them to one another. Then they take a goal, build the plan, run it across every channel and every tool, learn from the results, and do it better next time. This is a real-world human-run loop, and it’s really hard.
“Building on over a decade of experience and hundreds of millions of dollars in local marketing results, Evocalize has built and trained a local AI version of this long-time human process. And, Evocalize’s AI Marketing Director doesn’t require you to use all-new tools either. It takes the tools you already love and conducts them, so every dollar you’re already spending finally works towards the same goal. Some have called the concept an “AI CMO”. We’ve specifically trained a doer and we simply call it the Evocalize AI Marketing Director.”
Orchestration across the tools operators already run
Evocalize’s orchestration is its key differentiator. Local operators are no longer held to a single suite’s mediocre version of each capability. The AI Marketing Director ties together best-of-breed tools, Evocalize’s and third parties’ alike, and gets more out of what each one does best.
The lead sources professionals already pay for plug in as connectors, so every lead, wherever it originated, flows into the same plan, the same instant follow-up, the same nurture sequences, the same retargeting audiences, and the same reporting. CRMs sync both ways: past clients and sphere become audiences the plan actually reaches, and every new lead lands back with its source, interest, and AI call consent and transcript.
What one listing looks like in practice
As a common example in the real estate industry: when an agent wins a listing, one message sets the entire plan in motion. The agent connects the walk-through videos she’s already filming, or the AI Marketing Director generates a branded listing video from the property photos.
It builds a dedicated landing page for the new listing designed to convert.
It launches paid media programs across Google, Facebook, Instagram, TikTok, and YouTube, targeted to automatically-created audiences of housing professionals in the area, existing contacts, and the right buyers in the right areas.
It drops a neighborhood mailer with a QR code tied to the landing page, and it engages every inbound lead within seconds through LeadsConcierge AI, qualifying each one and handing it off warm or booking the appointment directly.
The same motion works for a loan officer filling a pipeline or a franchise location driving leads or foot traffic. Each is a complete marketing plan, not a one-off campaign, and it proactively tells you what’s working where, asking you only about the things that matter most.
Audiences never go cold. Automated remarketing and follow-up keep past clients, sphere, and every visitor a program generates warm, so nothing falls through the cracks. And when operators want to market together, every program is co-marketing compliant out of the box.
Results that compound
Because every plan runs on the industry’s most widely distributed marketing network, every result makes the next plan smarter for everyone, while each operator’s local market always comes first.
The results compound: a United Country Real Estate broker turned $6,000 in Evocalize programs into $23 million in closed sales, a 100x ROI. Rate has generated more than $1 billion in loan applications across its loan officers. An eXp Realty agent converted $3,064 in programs into $44,000 in commissions, a 1,335% ROI.
And once an operator has connected their perfect system, one click shares it with a teammate, a new recruit, or an entire office, so the setup that wins no longer just lives on a slide or in someone’s head.
Get to know your new AI Marketing Director at evocalize.com.
FAQs
What is the Evocalize AI Marketing Director?
It is the marketing function a local operator has never been able to staff. You tell it a goal in a sentence, and it builds a marketing plan personalized to your brand, market, and inventory, then runs that plan across your channels and your tools. It watches the results and improves the next plan.
Does it replace the marketing tools I already pay for?
No. It conducts them. Your existing lead sources, CRM, and design and print tools plug in as connectors, so the work you have already invested in keeps running inside one plan instead of in separate silos.
Who is it built for?
Real estate agents and brokerages, mortgage loan officers and lenders, and franchise and multi-location brands, along with the technology platforms and marketplaces that serve them. Headquarters approves the programs once, and every agent, loan officer, or location gets marketing built for its own local market.
About Evocalize
Evocalize is the AI Marketing Director for local businesses. The largest real estate, mortgage, and multi-location brands use it to give their loan officers, agents, and local teams robust marketing orchestration at scale, as do the technology platforms (like CRMs) and marketplaces that serve them.
A Meta Business Partner and a Google Business Partner, the company is backed by Madrona Venture Group, Move, Inc., and Second Century Ventures. For more information, visit evocalize.com.
