Co-marketing
Co-marketing turns your best referral relationships into marketing partnerships. Both brands. Shared costs. Contacts delivered to both of you the moment they come in.
Just listed 4 beds in Maple Heights: book a tour this weekend
Get pre-approved Know your budget before you fall in love with the house
Both brands. One program.
Most agent-LO partnerships run on goodwill. One side sends clients. The other closes them. It works until the market shifts or the relationship cools, and years of trust disappear overnight. The strongest partnerships in housing don’t wait on referrals. They build demand together.
The biggest names in housing are acquiring their way into every step: search, financing, closing. You can’t out-spend them. But a coordinated local partnership that shows up together in the same market is something no national platform can replicate at scale.
An agent is marketing to reach buyers. An LO is marketing to reach the same buyers. Two budgets, two programs, completely separate. Co-marketing means one program, both brands, costs split, while presenting a unified team neither of you could project alone.
Most LOs spend their careers chasing agent referrals. The ones building the strongest partnerships show up with a co-marketing program already built and budget already committed. That’s a different first conversation. A completely different kind of relationship.
How it works
When you co-market through Evocalize, the AI Marketing Director builds one marketing plan for both partners, not two separate programs that happen to share a logo. Your partner receives a direct invitation, reviews the program, and approves it before anything goes live. From there, the Director handles everything else.
It invites
You send an invitation directly through the platform. Your co-marketing partner gets a clean request. They review the program, approve it, and you’re ready to go. No back-and-forth emails. No coordinating schedules. No paperwork.
Rachel K.
REALTOR® · your partner
No emails. No paperwork. No scheduling.
Approve once — the rest is handled.
It co-brands
Every piece of creative that runs, across every channel, carries both names and both brands. Buyers and borrowers see a unified team from the first impression. Because you are one.
Get pre-approved before you fall in love with the house.
Both names, both brands — on every ad.
It splits
The program cost divides 50/50 between both partners. Calculated. Handled. No invoices. No manual payment coordination. No reconciliation at the end of the month.
You pay
$390
Partner pays
$390
No invoices · no chasing payments · no reconciling
Calculated and charged automatically.
It complies
The cost-sharing structure is built specifically for housing industry compliance. Each partner contributes proportionally to the program they both benefit from. The accounting is automatic and documented: no guesswork, no manual tracking.
A patented cost-sharing structure, built for housing compliance.
No guesswork. No manual tracking.
It launches
Your co-marketing programs run across Google Search, Google Display, Facebook, Instagram, and TikTok, wherever your buyers and borrowers are spending time. Both brands, everywhere, at the same time.
5 channels live · launched in 1 click
Targeted to your local market
It delivers
The moment someone engages with your program, both partners receive their information simultaneously. No one owns the contact. No one waits. Both of you can follow up from the first second.
To you
same moment
To your partner
same moment
No one waits. No one owns it. Both follow up.
Both of you, instantly.
It learns
Every program produces outcome data. The Director feeds that learning back into the next plan, so your co-marketing programs get sharper over time. Better targeting. Better creative performance. Better contact quality for both partners.
Shifted budget to Google — CPL down 22% $19
CPL, improving
“Co-marketing isn’t just about sharing ad costs — it’s about sharing success. It gives our Associates a simple way to collaborate with trusted loan officers, create stronger programs, and build deeper partnerships that go way beyond referrals.”
Annette Anthony
EXIT Realty Corp.
For mortgage loan officers
For real estate agents
Got questions?
Co-marketing is when a real estate agent and a mortgage loan officer run joint digital marketing programs together. Both brands appear in the ads, the costs are divided between the two partners, and contacts generated by the program are delivered to both parties at the same time.
Evocalize automates the full process, from the partner invitation to the cost split to the contact delivery, so neither partner has to coordinate the mechanics manually.
Yes, when structured correctly. Evocalize’s co-marketing platform uses a patented cost-sharing structure built specifically to meet RESPA requirements in the housing industry.
Each partner pays their proportional share of the program, and the system handles the accounting automatically. No manual tracking, no documentation overhead, no compliance guesswork.
Costs split 50/50, calculated and handled automatically through the platform. There are no manual invoices, payment coordination, or end-of-month reconciliation required.
Both partners are charged their share directly through the system.
Both partners’ brands appear in every ad across every channel: Google, Facebook, Instagram, and TikTok. Both partners receive contacts simultaneously the moment someone engages with the program.
Both partners have full visibility into program performance through the Evocalize dashboard. Neither partner has to manage the program manually once it’s live.
You send your co-marketing partner an invitation directly through the Evocalize platform. They review the program and approve it before anything goes live.
Once approved, the AI Marketing Director handles all execution: creative, targeting, channels, cost split, and contact delivery. The whole process from invitation to live program takes minutes.
Stay top of mind with the agents and partners who send business your way.
Learn more
Build first-party demand and turn your local market into a pipeline you own.
Learn more
Keep your name in front of your market with consistent, on-brand programs.
Learn moreStop waiting for the next referral. Start building something that compounds.
“Co-marketing has been a game-changer for our LO relationships. Rather than just making referrals, we’re actually partnering on marketing programs that benefit everyone involved.” 
“It was super easy. Just drag and drop. I pick a template, upload some images, and send to my agent partner for approval. The agent approves, and boom — we go!”