1,335% ROI
$3,064 in programs turned into $44,000 in commissions by acting on new inquiries within five minutes.
Jasmina Law
eXp Realty
Promote an event
Fill the room and own the follow-up
Open houses, grand openings, homebuyer workshops, client events: you pick the event, Evocalize gets the right people there. It promotes across every channel, captures every RSVP, and keeps the conversation going with everyone who raised their hand.
Open house · Sat 11–2 Tour this 4-bed in Maple Heights before it hits the weekend rush
RE LO Your Brokerage
+ Partner Lending
+ Partner Lending
Free workshop RSVPs open
First-time homebuyer workshop
Thursday 6:30 PM · Downtown library
ALMSJT +31 going
34 of 50 seats reserved
Every channel. Every RSVP. Handled.
Real results from real local businesses
40+ buyers
From a single listing video ad — the most inquiries she’d ever gotten on a listing.
Holly Winkle
Winkle & Company
$1.5M
Two pre-approvals totaling ~$1.5M in volume in his first three months back with Evocalize.
Oscar Campa
Guild Mortgage
Trusted by 1M+ local operators
Great events don't fill themselves
An open house, a homebuyer workshop, an agent happy hour: the event itself is the easy part. Getting the right people to show up takes weeks of promotion across channels you don't have time to run. And the follow-up afterward, where most of the value lives, is the first thing that slips when you're busy.
Promotion windows are short.
An event has a hard date. By the time you have posted, emailed, and boosted, the window is gone. Event promotion has to launch fast and hit every channel at once, which is nearly impossible to coordinate by hand on top of a full calendar of clients and closings.
The right room is local.
Twenty neighbors, first-time buyers, or loyal customers are worth more than fifty strangers from across the metro. Events pay off when the right locals show up, and that takes real targeting by neighborhood, intent, and audience, not a boosted post and crossed fingers.
The event is the beginning, not the end.
Most hosts count attendance and move on. The compounding value is in what happens after: every registrant, attendee, and no-show is a warm contact who already knows your name. Without systematic follow-up, that pipeline quietly evaporates within a week.
How it works
Tell it the event.
It handles the room.
Give Evocalize one sentence ("I'm hosting a first-time homebuyer workshop on the 24th") and it builds a rolling plan around your date. You host the event. Evocalize handles everything between now and the follow-up.
It knows you
It starts with what makes you, you.
Before it promotes anything, Evocalize learns your brand, your voice, and your local market: what makes you different, the way you talk, who you serve. Your event creative comes out sounding like you and looking like you, not like a template.
Getting to know you Reading your site
yourwebsite.com Reading…
-
Your brand, headshot & the phrases you use Learned -
Your listings & your sphere Synced - Your local market & competition Mapped
-
What sets you apart Saved
Pulled from your website. No forms to fill out.
Sounds like you, not a template.
It plans
It plans backward from your date.
Tell it the event: an open house Saturday, a grand opening next month, a client workshop. It builds a rolling plan around the date, with awareness first, RSVPs next, reminders as the day gets close, and follow-up ready before the doors even open.
Your marketing plan
Goal: grow my pipeline - Branded video Auto
- Landing page + follow-up Auto
- Search + social programs $780/mo
- Sphere re-engagement Auto
- Neighborhood mailer $120/mo
Built in 0:42 · 0 manual steps
The Director
Composing your plan...
It generates
It generates the creative.
Event announcements, social posts, and video, generated from your brand and your event details, automatically sized for every platform they run on. No designer, no filming, no late nights before the event.
Creative studio Auto-generated
Square
Vertical
Wide
On-brand
From your photos — no filming, no editing.
It builds
It builds your RSVP page.
A branded landing page where people register for your event. Every registration becomes a first-party contact that is yours to keep, in your dashboard with name, contact info, and intent. Your guest list is an asset you own, not a number on a flyer.
Get started
New contact captured
Added to an audience you own
It launches
It launches across every channel.
Your event programs run across every channel that reaches the right locals: search and social across Google, Facebook, Instagram, and TikTok, plus email reminders to your contacts and sphere, right on schedule.
Launching Live
Austin, TX · 15 mi - Branded video Live
- Landing page Live
- Search + social Live
- Sphere email Sent
- Neighborhood mailer In print
Your market Your contacts · your sphere · new prospects
Targeted to your local market
It engages
It answers every question instantly.
Questions come in at all hours: where to park, what to bring, whether kids are welcome. LeadsConcierge AI responds to every inquiry and RSVP in seconds, so no one goes cold while you are setting up chairs.
LeadsConcierge AI Calling
MNew inquiry · Maria just now
Connected in 0:08
Booked with you · today 4:00 PM
Every inquiry answered in seconds — day or night.
It follows up
It follows up after the event.
The event ends; the plan keeps going. Everyone who registered, attended, or clicked becomes an audience you can keep marketing to. Retargeting keeps you in front of them, and the next step (a tour, a pre-approval, a coffee) gets scheduled while the conversation is still warm.
Audience you own Yours to keep
4,820 +128 today
- Visited your page64%
- Watched your video41%
- Clicked an ad28%
Retargeting
Your name keeps showing up wherever they browse.
It learns
It learns from every event.
Every event teaches the next one. Which creative filled the room, which channel drove RSVPs, who actually showed up: it all feeds your next plan, so your second workshop outdraws your first.
Results & optimization
Contacts / week Last 90 days
More of what converts: contacts up 22% +126
contacts, 90 days
What are you hosting?
Built for every event on your calendar
If it has a date and a guest list, Evocalize can fill it. Pick the event and the plan shapes itself around who needs to be in that room.
Open houses
Promotion launches the moment the date is set, targeted to likely buyers near the property.
Grand openings & new locations
Open the doors with the neighborhood already knowing your name, your offer, and the date.
First-time homebuyer workshops
Fill the room with the local buyers who need you most, before they ever talk to a portal.
Credit-boosting bootcamps
Help future borrowers get mortgage-ready and become the loan officer they remember.
Financing workshops
Demystify rates, programs, and down payment assistance for your local market.
Real estate investing seminars
Position yourself as the local expert for the investors building portfolios in your market.
Agent happy hours & partner events
Loan officers: fill the room with the agent partners you want to be working with.
Community & neighborhood events
Sponsor the block party or host the neighborhood social, and be the name everyone knows.
Local classes & demo days
Fill training sessions, tastings, and try-it-out days that turn first visits into regulars.
Seasonal promotions & limited-time offers
Give a short-window offer real local reach, timed to the exact days it runs.
Store anniversaries & milestones
Celebrate a year in the neighborhood and pack the house doing it.
Client appreciation events
Keep past clients close. A full room of happy clients is a referral engine in one place.
Hosting with a partner? Co-hosted events run as RESPA-compliant co-marketing programs: both brands in every ad, costs split automatically, contacts delivered to both of you.
Built for every kind of host
For mortgage loan officers
- Co-host a listing’s open house with your agent partner: both brands in every ad, costs split, RESPA-compliant
- Fill credit bootcamps and financing workshops that make you the lender your market remembers
- Run agent-facing events, from happy hours to co-marketing sessions, that win the partnerships you want
- Every registrant lands in your pipeline with follow-up already running
For real estate agents
- Promote every open house as automatically as you promote the listing itself
- Host homebuyer workshops and investing seminars that build your local authority
- Put your name at the center of neighborhood and community events
- Keep every attendee as a first-party contact and a retargeting audience you own
For franchise & multi-location brands
- Promote every grand opening with the neighborhood already aware
- Fill local store events, classes, and community days at each location
- Event creative stays on brand, stamped with each location’s own details
- Every RSVP lands with the location, visible to headquarters
Got questions?
Frequently asked questions
How do I promote an open house online? +
Tell Evocalize about the open house and its unified marketing platform handles the promotion end to end. It generates on-brand creative from your listing details, builds a page where visitors can RSVP, and runs targeted programs across Google, Facebook, Instagram, and TikTok aimed at likely buyers near the property.
Reminders ramp up as the date approaches, LeadsConcierge AI answers every question in seconds, and everyone who engages becomes a first-party contact you can follow up with after the weekend.
What kinds of events can I promote with Evocalize? +
Any event that grows your business. Real estate agents use Evocalize to promote open houses, first-time homebuyer workshops, real estate investing seminars, client appreciation parties, and community events.
Loan officers use it for co-hosted open houses, credit-boosting bootcamps, financing and down payment assistance workshops, and agent-facing events like happy hours and co-marketing sessions.
Franchise and multi-location brands promote grand openings, new-location launches, and local store events, with each program targeted to that location’s own neighborhood.
Can a loan officer and a real estate agent promote an event together? +
Yes. Co-hosted events run as co-marketing programs through Evocalize: both brands appear in every ad, the cost splits automatically between the two partners, and contacts generated by the event are delivered to both of you at the same time.
The cost-sharing structure is built specifically for housing industry compliance, so agent and loan officer partners can promote an open house or workshop together while staying RESPA-compliant.
How far in advance should I start promoting an event? +
More runway generally means more RSVPs, and a workshop or seminar benefits from a few weeks of promotion. But Evocalize launches a complete multi-channel program in minutes, so even a short-notice open house gets real promotion instead of a last-minute social post.
The plan works backward from your date automatically: awareness early, registrations in the middle, and reminders in the final days, whatever the timeline allows.
What happens to my RSVP list after the event? +
It is yours, and it keeps working. Every registrant, attendee, and no-show is a first-party contact in your dashboard, not a name rented from a portal. Evocalize retargets them after the event, LeadsConcierge AI follows up with everyone who engaged, and the audience carries over to your next program.
Hosts who treat the follow-up as half the event are the ones who turn a Saturday workshop into closings months later.
How much does it cost to promote an event? +
Creating an Evocalize account is free, with no monthly platform fee for individuals. You fund the media budget inside your programs, and your event program is built around the budget you set; the plan, creative, landing pages, and follow-up are part of the program.
Co-hosted events split the cost automatically between partners, so each side pays a proportional share of one program instead of funding two.
Explore more ways to use Evocalize
Co-market with partners
Co-brand programs with partners, share the cost, and expand your reach together.
Learn more Launch a new listing
Promote every listing automatically with branded video, ads, and a landing page.
Learn more Build my brand
Keep your name in front of your market with consistent, on-brand programs.
Learn more
Ready to fill
your next event?
Tell Evocalize the date. It handles everything between now and the follow-up.