Recruit new team members
The best agents and loan officers are recruited, not found. Evocalize runs recruiting like marketing: targeted employer-brand programs that put you in front of the people you want and follow up with every candidate, automatically.
Now hiring Grow your business with a brokerage that markets for you.
Candidate pipeline
Recruiting that runs itself.
Every brokerage and lender competes for the same finite pool of top producers. The ones who win don’t recruit harder. They recruit like marketers, with a brand that shows up, targeting that finds the right people, and follow-up that never drops the ball.
The best agents and loan officers get pitched constantly. Winning them takes more than a single outreach. It means showing up with a real brand and staying in front of them until the timing is right. That’s marketing, and most teams aren’t doing it.
Most recruiting is manual outreach with no brand, no targeting, and no follow-up: a numbers game run on hustle. The teams that win treat it like what it is: a marketing motion with creative, audiences, and a pipeline.
With roughly 25% annual loan-officer turnover, growth depends on always recruiting, and doing that by hand simply doesn’t scale across branches, teams, and markets. You need an engine, not a sprint.
How it works
Tell Evocalize who you want to recruit and what makes joining you worth it. The AI Marketing Director plans the campaign, creates the employer-brand creative, launches it to the right professionals, captures candidates, and follows up automatically.
It plans
A targeted recruiting plan aimed at exactly the agents or loan officers you want to attract. It’s built around your markets, your value proposition, and your growth goals, and designed to run continuously.
Goal: grow my pipeline Built in 0:42 · 0 manual steps
The Director
Composing your plan...
It generates
Professional, on-brand video and image creative that sells why top talent should join you, produced automatically, so your recruiting looks every bit as good as your best competitor’s.
On-brand
From your photos — no filming, no editing.
It builds
A branded recruiting page that captures interested candidates into contacts and an audience you own. No careers-site project, no developer, no waiting.
New contact captured
Added to an audience you own
It launches
Recruiting programs run across the channels professionals actually spend time on (Google, Facebook, Instagram, TikTok, and more), targeted to the talent you want, in the markets you’re growing.
5 channels live · launched in 1 click
Targeted to your local market
It engages
Every candidate inquiry is answered within seconds by AI: qualified, nurtured, and booked or handed to you warm. Strong prospects never go cold while you’re busy running the business.
Connected in 0:08
Every inquiry answered in seconds — day or night.
It learns
Evocalize tracks which sources, markets, and messages produce actual recruits, not just clicks, and shifts toward what works, so your cost per hire drops as the program runs.
Shifted budget to Google — CPL down 22% $19
CPL, improving
Manual recruiting maxes out at the hours in your day. A recruiting engine keeps working across every market while you focus on closing the talent it surfaces.
Without Evocalize
With Evocalize
“This is the future. Once I saw Evocalize, the question wasn’t “if,” but “when” we would find a way to leverage this platform. It empowers our people to drive better results and grow with much less effort than before.”
Steve Majerus
CEO, Synergy One Lending
For team leads & broker owners
For enterprise & national brands
Got questions?
Evocalize runs recruiting as a marketing program. You tell it the talent you want to attract, and the AI Marketing Director builds the plan, generates employer-brand creative, launches a recruiting landing page, runs targeted ads to the right professionals, and follows up with every candidate inquiry instantly.
Instead of cold outreach one prospect at a time, you build an always-on recruiting pipeline that keeps your brand in front of the people you want to hire.
Recruiting marketing applies the same tools that win customers (targeted advertising, branded creative, landing pages, and automated follow-up) to attracting agents and loan officers instead of clients.
It treats recruiting as a continuous pipeline rather than a series of cold calls, which is how the fastest-growing teams and brokerages consistently win top talent.
Yes. Enterprise lenders, brokerages, and franchise networks use Evocalize to deploy consistent, on-brand, compliant recruiting across every branch, team, and market at once, without adding headcount to a central marketing team.
Leadership sets the brand and the message; Evocalize runs it everywhere and reports which markets and sources are producing actual hires.
Brand, messaging, and compliance guardrails are set once and applied to every branch and market automatically, so recruiting stays on-brand and governed no matter how many teams are running it.
A recruiter or job board reaches people who are actively looking. Evocalize lets you proactively target the specific agents and loan officers you want, including those who aren’t job-hunting yet, and build familiarity with them over time.
You own the audience and the pipeline, and your recruiting brand keeps working continuously instead of resetting with every open req.
Recruiting programs are priced on the ad spend behind them, which you control. There’s no separate platform fee for individual users; enterprise deployments are structured to fit organization-wide recruiting goals.
Because the system optimizes toward sources that produce real hires, cost per qualified candidate typically improves the longer a program runs.
Build first-party demand and turn your local market into a pipeline you own.
Learn more Keep your name in front of your market with consistent, on-brand programs.
Learn more
Co-brand programs with partners, share the cost, and expand your reach together.
Learn moreTurn recruiting into an always-on engine that puts your brand in front of the right talent and follows up with every candidate — automatically.
“Evocalize put Rate on a whole new trajectory for growth. The ability to target and engage the right people in specific areas is absolutely game changing.” 
“This technology puts real marketing power directly in our people’s hands. We’re empowering our team to take control of their own success and strengthen local relationships.”