Digital marketing for real estate
The marketing director every agent needs but could never hire. Tell it your goal: grow your pipeline, launch a listing, own your market. It builds the plan, runs it everywhere buyers and sellers are, and gets smarter with every result.
47
Contacts
$14
Cost / contact
$4.2M
Listing pipeline
Buyer & seller contacts, last 30 days
Channel mix
And a business needs marketing that works. But the way most agents market today is broken: bought portal leads, a neglected sphere, and a stack of tools that don’t talk to each other. Here’s what stands between you and a pipeline you actually own.
Build first-party buyer and seller demand that’s yours to keep: local awareness, traffic, and retargeting audiences that compound. Portal leads are the opposite. The same name gets sold to a dozen agents and disappears the moment you stop paying.
Show up to past clients and lender partners with real, co-branded marketing instead of a “thinking of you” text. The agents who stay top of mind with their sphere and partners keep winning referrals long after the open house ends.
Your ads, CRM, MLS data, website, and follow-up working together in a plan that learns. Today they’re scattered across vendors that don’t talk to each other, so you get activity instead of compounding.
Get the strategy and coordination of a senior marketing director, scaled to every agent. Hiring one costs $130K+ a year and no brokerage can scale that across hundreds of agents, so most market without anyone directing it.
The agents who own their markets have a marketing director who knows exactly what to do for their market, their brand, their clients. That’s Evocalize.
How Evocalize works
Pick a goal
It plans
A rolling plan for your market, your services, and your budget across buyers, sellers, and the neighborhoods you farm.
Goal: grow my pipeline Built in 0:42 · 0 manual steps
The Director
Composing your plan...
It generates
Every asset the plan needs: branded search and social creative plus video, sized automatically for every platform they run on.
On-brand
From your photos — no filming, no editing.
It builds
A real estate landing page that turns every click into a contact and a retargeting audience you own.
New contact captured
Added to an audience you own
It launches
Hyper-local programs across Google, Facebook, Instagram, TikTok, YouTube, and direct mail, with every mailer carrying a QR code back to your landing page.
5 channels live · launched in 1 click
Targeted to your local market
It engages
Every new inquiry called and texted within seconds by LeadsConcierge AI, then booked on your calendar or sent to you warm.
Connected in 0:08
Every inquiry answered in seconds — day or night.
It learns
It watches what converts, shifts budget there, and gets sharper every month.
Shifted budget to Google — CPL down 22% $19
CPL, improving
It plans
A complete promotion plan for your new listing the moment it hits the market.
Goal: grow my pipeline Built in 0:42 · 0 manual steps
The Director
Composing your plan...
It generates
A branded listing video and ad creative, generated automatically from your photos. No filming, no editing.
On-brand
From your photos — no filming, no editing.
It builds
A single-property landing page that captures interested buyers into an audience you own.
New contact captured
Added to an audience you own
It launches
Across Google, Facebook, Instagram, TikTok, and YouTube, targeted to the buyers most likely to want it, plus a just-listed mailer with a QR code to the listing page.
5 channels live · launched in 1 click
Targeted to your local market
It retargets
Everyone who engaged, plus nearby owners thinking about selling, so the listing keeps working for you.
Retargeting
Your name keeps showing up across Google, FB & IG.
It learns
It learns from every listing to make the next one perform even better.
Shifted budget to Google — CPL down 22% $19
CPL, improving
It plans
An always-on awareness plan for the neighborhoods you want to own.
Goal: grow my pipeline Built in 0:42 · 0 manual steps
The Director
Composing your plan...
It generates
Branded video and image creative that builds recognition for your name and face.
On-brand
From your photos — no filming, no editing.
It launches
Display and social reach across the feeds and sites your market already spends time on, plus farming mailers that put your name on the right doors.
5 channels live · launched in 1 click
Targeted to your local market
It retargets
Everyone who engages, so your name keeps showing up wherever they go next.
Retargeting
Your name keeps showing up across Google, FB & IG.
It measures
Reach, frequency, and how your visibility is growing across your local market.
63
Contacts
$18
CPL
$1.2M
Pipeline
+38%
vs last month
It learns
It doubles down on the creative and placements people actually respond to.
Shifted budget to Google — CPL down 22% $19
CPL, improving
It targets
The loan officers and partners in your market worth building relationships with.
It finds the partners worth your time — automatically.
It co-brands
Both names and both brands on every ad, automatically.
Just listed Get pre-approved before you fall in love with the house.
Both names, both brands — on every ad.
It splits
The cost 50/50, calculated and handled, built RESPA-compliant for housing.
You pay
$390
Partner pays
$390
No invoices · no chasing payments · no reconciling
Calculated and charged automatically.
It launches
Across Google, Facebook, and Instagram in both of your markets at once.
5 channels live · launched in 1 click
Targeted to your local market
It delivers
Contacts to both partners at the same moment, so no one waits.
To you
same moment
To your partner
same moment
No one waits. No one owns it. Both follow up.
Both of you, instantly.
It learns
It sharpens targeting and creative for both of you over time.
Shifted budget to Google — CPL down 22% $19
CPL, improving
It plans
A recruiting campaign aimed at the agents you want to attract to your team or brokerage.
Goal: grow my pipeline Built in 0:42 · 0 manual steps
The Director
Composing your plan...
It generates
Employer-brand creative that sells why agents should join you.
On-brand
From your photos — no filming, no editing.
It builds
A recruiting landing page that captures interested candidates.
New contact captured
Added to an audience you own
It launches
Targeted reach across the channels agents spend time on.
5 channels live · launched in 1 click
Targeted to your local market
It engages
Every candidate inquiry instantly, so strong prospects never go cold.
Connected in 0:08
Every inquiry answered in seconds — day or night.
It learns
It optimizes toward the sources producing real recruits.
Shifted budget to Google — CPL down 22% $19
CPL, improving
The most valuable thing in real estate marketing isn’t a lead. It’s owning the demand that produces pipeline and wins more listings month after month.
Without Evocalize
With Evocalize
Evocalize is the digital marketing platform for real estate that orchestrates every buyer and seller touchpoint from one rolling plan.
Create & Reach
AI-optimized programs across Google Search, Google Display, Facebook, Instagram, TikTok, and YouTube, locally targeted to buyers and sellers in your market, running 24/7.
ListingMotion
Turn your listing photos into professional video automatically. No filming, no editing. Optimized for TikTok, Reels, Facebook, and YouTube. Every listing, every time.
Farming postcards and neighborhood mailers coordinated with your digital programs. Each one carries a QR code to a landing page Evocalize builds, so you see exactly which neighborhoods respond and can retarget them online.
Capture & Convert
SmartSite
Branded, conversion-optimized landing pages that capture every visitor into a retargeting audience you own. Your page. Your buyers and sellers. Your data. No developer needed.
LeadsConcierge AI
An AI concierge that responds to every new inquiry the moment it arrives, day or night: qualified, answered, and handed to you warm or booked on your calendar.
A patented, RESPA-compliant co-marketing network. Co-brand programs with your loan officer partners, split costs 50/50, and receive contacts simultaneously. Show up as a partner, not a vendor.
Optimize & Retain
LeadsIntelligence AI
Real-time AI scoring that surfaces your highest-intent buyers and sellers, filters out tire-kickers, and continuously refines targeting as it learns what actually closes.
Works with what you already use. CRM connectors including Follow Up Boss, kvCORE, CINC, BoomTown, and Salesforce. MLS data and lead-source connectors for Zillow and Realtor.com. Evocalize orchestrates the stack you’ve already built.
Automated nurture that keeps you in front of buyers, sellers, and past clients at the right moment: home anniversaries, market updates, just-listed alerts. Consistent touchpoints, zero manual work.
Developers: connect your stack via native connectors and our API. Read the API documentation →
When James Edwards, a broker at United Country Real Estate, put Evocalize to work, the math spoke for itself.
0x
return on ad spend: $6,000 in programs drove $23M in closed sales
$0M
in closed sales generated, producing roughly $600K in commissions
0
listing and brand programs launched in 12 months, now running automatically
$6,000 in ad spend. 13 ListingBoost + 14 BrandBoost programs. 12 months.
Real results from real agents
1,335% ROI
$3,064 in programs turned into $44,000 in commissions by acting on new inquiries within five minutes.
Jasmina Law
eXp Realty
153 inquiries
54,900 impressions and 1,200 clicks from listing ads, without babysitting them all day.
James Hemphill
eXp Realty
<$20 CPL
333+ potential buyers on a $750/month budget, running on autopilot for a year.
Terri Dennis
eXp Realty
“I spent $6,000 on Evocalize programs this year that helped bring in $23M in closed sales — that’s a 100x ROI that keeps getting better the longer I run campaigns.”
James Edwards
Broker, United Country Real Estate
From a solo agent launching a first program to a national franchise deploying across thousands of agents: the same AI Marketing Director, scaled to fit.
For individual agents
For teams & brokerages
For franchises, portals & enterprise brokerages
Your central marketing team sets the brand, templates, and rules. Evocalize deploys them consistently across every agent and market, and can run inside your own platform. No extra headcount, no marketing chaos, no off-brand programs.
Programs pull in MLS data so your listings promote themselves, stay consistent with your brand and your brokerage’s guidelines, and keep your name in front of the neighborhoods you farm. And when you co-market with a loan officer, Evocalize handles it through a patented, RESPA-compliant structure, so you can build partnerships without taking on risk.
Got questions?
Evocalize is a digital marketing platform for real estate agents that works as an AI Marketing Director. You tell it a goal (grow your local pipeline, launch a new listing, build your brand, win referral partners, or recruit agents), and it builds a personalized marketing plan and runs it automatically across Google, Facebook, Instagram, YouTube, and more.
It generates the creative and listing video, builds a landing page, launches and optimizes the ads, qualifies inbound buyers and sellers through AI calling and texting, and learns from every result. Evocalize powers agents at brokerages and franchises including eXp Realty, United Real Estate, EXIT Realty, Side, Realty Austin, and MoxiWorks.
An AI Marketing Director performs the full range of work a human marketing director would do for an agent, automatically and at scale. It takes a goal, creates a multi-channel marketing plan, executes across Google, Meta, and other channels, qualifies inbound leads, retargets visitors, and improves with every result.
A human marketing director costs $130,000 or more per year, and no brokerage can scale one across hundreds of agents. An AI Marketing Director does this work automatically, for every agent on the platform at the same time.
Lead portals sell the same lead to multiple agents at once. You’re competing the moment it arrives, and you never own anything beyond a name and a phone number. Portals sell outcomes; Evocalize builds an asset.
With Evocalize, you generate first-party buyer and seller demand exclusively for you. You build local awareness, website traffic, retargeting audiences, and brand trust that compound the longer you run. A purchased lead is yours, but it is only a name, and the flow stops the moment you stop paying. Demand built through Evocalize keeps compounding and belongs to you.
Creating an Evocalize account is free: there’s no monthly platform fee for individual agents. You only pay for the ad spend inside your programs, and Evocalize earns a margin on that spend. Programs typically start around $49–$499 per month in ad spend depending on the goal.
Enterprise deployments for brokerages, teams, franchises, and portals are priced separately and can include corporate-funded programs, custom branding, embedded platform options, and managed onboarding.
Evocalize runs paid digital programs across Google Search, Google Display, Facebook, Instagram, TikTok, and YouTube, coordinated as one marketing plan. It generates branded ads and listing video (ListingMotion), builds real estate landing pages (SmartSite), and qualifies inbound buyers and sellers with AI calling and texting (LeadsConcierge AI).
It also scores lead quality in real time (LeadsIntelligence AI), enables RESPA-compliant co-marketing with loan officers, and connects to CRMs and lead sources including Follow Up Boss, kvCORE, CINC, BoomTown, Salesforce, MLS data, Zillow, and Realtor.com. Direct mail runs through the same plan, with each mailer carrying a QR code to a landing page Evocalize builds, so responses are measurable and feed retargeting. Email nurture is in development.
Yes. Evocalize includes a patented, RESPA-compliant co-marketing network built for housing. An agent and a loan officer partner co-brand a program, split the cost 50/50 automatically, and both receive contacts at the same time.
It lets agents bring real marketing budget and a ready-built program to their lender partnerships, showing up as a true partner instead of another referral ask. The co-marketing capability is protected by U.S. Patent US12061626B2.
Yes. Brokerages, teams, franchises, and portals use Evocalize to deploy consistent, on-brand marketing across every agent without adding headcount. A central marketing team sets the brand, templates, and rules, and Evocalize executes them across every market.
Enterprise organizations can run corporate-funded or agent-funded programs, white-label or co-brand the experience, and even embed Evocalize inside their own platform, which is how franchises and portals like EXIT Realty, United Real Estate, Side, and Realtor.com power marketing for tens of thousands of agents.
Yes. Evocalize connects to the tools agents already use — CRMs like Follow Up Boss, kvCORE, CINC, and BoomTown, plus lead sources and MLS data — through native connectors and an API, so it orchestrates your existing stack rather than replacing it. Developers can see the full integration surface in the API documentation.
The audiences, contacts, and first-party data your programs generate are yours to own and reuse, and enterprise deployments add centralized brand controls.
Most programs generate initial buyer and seller volume within the first few weeks. The compounding value (sharper targeting, stronger AI optimization, and real brand recognition in your market) typically builds over 6 to 12 months.
Evocalize is built for agents building a durable pipeline, not buying one-off leads. The platform learns from every result and improves continuously, so a program running for six months will significantly outperform the same program in its first week.
Spend your time with clients, not marketing, while your reputation reaches everyone in your market who should already know your name.
“Evocalize offers best-in-class technology that has allowed us to quickly scale our solutions to meet our customers’ robust marketing needs.” 
“Co-marketing isn’t just about sharing ad costs — it’s about sharing success. It gives our Associates a simple way to collaborate, create stronger programs, and build deeper partnerships that go way beyond referrals.” 
“I’ve never gotten so many inquiries on an ad for a listing. With [Evocalize] I received 40+ potential buyers from a single listing video ad.”