Direct mail, automated and built into your plan

Corefact is a direct mail and print marketing company for real estate, operating since 2005. It prints and mails postcards, door hangers, newsletters, flyers, and yard signs, including Just Listed, Just Sold, market update, and home valuation designs that agents personalize and send to a farm.

Corefact reports that more than 8,000 agents use the platform, and positions itself as the real estate farming platform where every mailer is measurable, giving each piece a uniquely assigned QR code and URL.

It makes direct mail a measurable channel inside your marketing plan. Evocalize, the AI Marketing Director for housing, plans the drop, builds the landing page, and generates the QR code that goes on the piece. Corefact prints the mailer, addresses it, pays the postage, and drops it with USPS.

Because the QR code points to a page Evocalize built, every scan is measured the same way a click is: the response is captured as a contact you own and becomes a retargeting audience, so the mailer feeds your online programs instead of running beside them.

Evocalize does the marketing: the plan, the neighborhood and budget decisions, the QR code, the SmartSite landing page each code points to, the contact capture and retargeting, and the reporting that puts mail and digital results side by side.

Corefact does the print and the mail: producing the physical piece, addressing it, postage, and the USPS drop. Direct mail is the one part of the plan delivered through a connector rather than built into Evocalize.

Evocalize places a QR code on every mailer that points to a SmartSite landing page built for that listing, farm, or loan program. When someone scans it, they land on a branded page with your name and your contact form on it.

That scan is a tracked visit, so you can see which drop and which neighborhood produced it. The visitor is captured into an audience you own and can be retargeted across your digital programs, which is what turns a mailer from a cost into a measurable part of the plan.

Yes, and that is the point of the integration. Evocalize coordinates direct mail with paid programs on Google, Facebook, Instagram, TikTok, and YouTube as one plan, aimed at the same neighborhood over the same window, so households see you in the mailbox and on their phone.

Results come back in one place rather than two, and budget shifts toward whatever is actually converting. See how it works for real estate agents or loan officers.

No. Evocalize works as a standalone platform for real estate agents, loan officers, and enterprises, and connects to the tools you already run, including Follow Up Boss, Total Expert, and Salesforce. Direct mail is one channel in the plan, not a requirement.

If you do want mail in the plan, it is fulfilled through the Corefact connector. You can see the full set of connectors on the platform page.

Yes. Agents typically use it to work a farm and to announce a new listing, and loan officers use it for neighborhood mailers tied to a loan program or a purchase market. Both run through the same plan, with the same QR-coded landing page behind them.

Agents and loan officers can also split a program through Evocalize’s patented, RESPA-compliant co-marketing, so a co-branded mailer and the digital programs around it are paid for and measured together.