Every location gets its own AI Marketing Director

An AI Marketing Director is a system that does what a marketing director would do for every location in a network: build the plan, launch it locally, optimize the budget, and watch the whole portfolio, automatically.

Evocalize is the unified marketing platform behind it: headquarters gets the controls (creative, messaging, offers, budget ranges, channels) while Evocalize directs the marketing for each location: programs personalized to each trade area, budget moved toward what each market responds to, and portfolio-level recommendations like which locations should be live and where spend is misallocated. Powered by machine learning and years of digital marketing expertise, so nobody at a location has to become a marketer.

Locations can only launch what headquarters has already approved.

Your marketing team defines the program templates: the creative, the messaging, the offers, the budget ranges, and the channels. A franchisee chooses a goal and a trade area, not a design. Guardrails like budget floors and channel minimums are enforced deterministically by the platform itself, never left to judgment, so nothing out of bounds can go live. That is what makes it possible to run local marketing across hundreds of locations without brand drift or an approval queue.

No. A location can launch a full program in a few clicks without any marketing background.

A location goes live with a goal, a trade area, and a budget, and the platform handles the rest: building the program, running it across channels, and optimizing it. That is the point of the platform. It is an AI Marketing Director for every location, so nobody has to hire one.

Programs run across Google, Facebook, Instagram, YouTube, and TikTok, targeted to the trade area around each location. That includes Google Maps placements through each location’s connected Google Business Profile, so locations show up where people actually look for them.

Direct mail is available through our partner Corefact and is coordinated inside the same plan, with each mailer carrying a QR code to a landing page so responses stay measurable.

Yes. Recruiting is one of the most common program goals for multi-location brands.

Locations run local hiring programs for the specific roles they are short on, and can keep them running in the background so the applicant pipeline does not restart from zero every time someone leaves.

Programs run through the brand’s own connected accounts on each channel, so media costs pass straight through to the brand and its locations. Evocalize is the technology that orchestrates it, never a middleman marking up the media.

Billing is flexible: a location can pay by card when a program launches, or the brand can settle by invoice and reconcile with locations afterward. Most networks run a mix of both.

Results vary by brand and market, but the published numbers give a sense of the range.

Redline Athletics saw customer acquisition costs fall by as much as 35% at their top locations and 13% across the network. Taziki’s Mediterranean Cafe, with more than 90 locations, hit 179% of the sales goal on their first program and saw a 30% lift in weekly sales at participating locations.

The engine is the same; the programs are built for a different business.

Evocalize runs local marketing at scale for more than a million local operators. For housing that means real estate agents and loan officers. For franchise and multi-location brands it means programs built around store traffic, membership and enrollment, local brand awareness, and hiring, deployed from headquarters to every location. The underlying platform is the same.