Make every location a growth engine.
The strongest networks grow store by store, with each location earning demand in its own trade area. That happens when real local marketing runs behind every location, without anyone there doing the work.
Digital marketing for franchise & multi-location
Every location gets its own marketing expert
Automated digital marketing that builds, launches, and optimizes each location’s programs: on brand, hyper-local, and live in minutes. Powered by machine learning and years of digital marketing expertise, so every location gets sophisticated marketing without doing any of the work.
“Drive traffic to every location this month.” → one plan
94 locations
-
Austin, TX Live - Nashville, TN Live
- Birmingham, AL Live
- Scottsdale, AZ Live
+90 more running the same plan
6 channels, one plan
Google Search + Maps
YouTube
TikTok
Direct mail
Every program on approved creative · personalized to each trade area
Trusted by multi-location brands
A brand is built nationally.
Business is won locally.
Every location sits in its own market, with its own competitors, its own weather, and its own rhythm. The networks that grow fastest give each location real local marketing, and keep it unmistakably on brand. Here is what that looks like.
Show up the same everywhere.
The brands people trust look identical in every market. Approved creative, messaging, and offers travel with the program, so a location in its first month presents as well as your best one.
World-class marketing, done on their behalf.
Locations run a business, not a marketing department. Evocalize brings the marketing to them: expert plans built, launched, and optimized for each location, with nothing added to anyone’s week.
See the whole network in one place.
Growing brands can point to what the marketing fund produced, location by location, and repeat the wins. That takes one system rather than spend scattered across agencies and one-off tools.
How Evocalize works
Set the goal.
Evocalize builds and runs the plan.
Pick your objective
It plans
A local plan aimed at the people around this location who are ready to buy, book, join, or enroll.
Your local plan Goal: Generate leads
- Paid search + social Auto
- Short-form video Auto
- Landing page + follow-up Auto
- Neighborhood mailer Optional
Built for one location · not a national program
Every location gets its own plan.
It generates
Every asset the plan needs, built from your brand book: video, imagery, headlines, and a page to capture the inquiry.
On-brand creative Auto-generated
4:5
★ 4.8 1:1
★ 4.8 9:16
★ 4.8 Headline
Now enrolling in your neighborhood
Brand colorsApproved logoLegal copyLocal details
Locked to the brand book · nothing off-brand can ship
Headquarters approves the template once.
It launches
Across Google, Facebook, Instagram, YouTube, and TikTok, targeted to the trade area around that one location.
Launching Live
Austin, TX · 3 mi - Google Search + Maps Live
- Facebook Live
- Instagram Live
- YouTube Live
- TikTok Live
3 mi radius Every channel · one trade area
Live in minutes, not weeks
It optimizes
Budget moves toward whatever is producing inquiries and away from what is not, without anyone watching it.
Budget optimization Automatic
- Google Search Ramping up
- Facebook + Instagram Holding
- Short-form video Ramping up
- Low-intent placements Cut fast
Machine learning moves spend toward what converts
Cost per result down 22% this month.
It reports
Inquiries land with the location that can act on them, and headquarters sees the cost per inquiry across the network.
What’s working Live
New inquiries
148
This location, last 30 days
- Austin, TX
- Nashville, TN
- Birmingham, AL
Each location sees its store · headquarters sees the network
Proof the marketing fund is working.
It learns
What works in one trade area becomes the starting point for every location that looks like it.
Network memory Every result
Learned
Weekday evenings out-perform weekends here
Learned
Short-form video wins in suburban trade areas
Suggested
Roll this program out to 12 similar locations
A win at one location becomes a template for all of them
Every program makes the next one smarter.
It plans
A plan built around what this location needs right now: a slow daypart, a new item, a seasonal offer, a grand opening.
Your local plan Goal: Drive traffic
- Paid search + social Auto
- Short-form video Auto
- Landing page + follow-up Auto
- Neighborhood mailer Optional
Built for one location · not a national program
Every location gets its own plan.
It generates
Offer creative in every format the channels need, stamped with each location’s own details, and the promotion, dates, and legal copy already correct.
On-brand creative Auto-generated
4:5
★ 4.8 1:1
★ 4.8 9:16
★ 4.8 Headline
This week only, at your local store
Brand colorsApproved logoLegal copyLocal details
Locked to the brand book · nothing off-brand can ship
Headquarters approves the template once.
It launches
Into the few miles that actually walk through the door, timed to the hours you want busier.
Launching Live
Austin, TX · 3 mi - Google Search + Maps Live
- Facebook Live
- Instagram Live
- YouTube Live
- TikTok Live
3 mi radius Every channel · one trade area
Live in minutes, not weeks
It optimizes
Spend concentrates on the placements and times that move visits, so the promotion works harder as it runs.
Budget optimization Automatic
- Google Search Ramping up
- Facebook + Instagram Holding
- Short-form video Ramping up
- Low-intent placements Cut fast
Machine learning moves spend toward what converts
Cost per result down 22% this month.
It reports
You see the lift against the weeks before it, so boosting same-store sales stops being a guess.
What’s working Live
Weekly sales lift
30%
This location, last 30 days
- Austin, TX
- Nashville, TN
- Birmingham, AL
Each location sees its store · headquarters sees the network
Proof the marketing fund is working.
It learns
The offers and timing that lifted sales here get suggested to the locations most like this one.
Network memory Every result
Learned
Weekday evenings out-perform weekends here
Learned
Short-form video wins in suburban trade areas
Suggested
Roll this program out to 12 similar locations
A win at one location becomes a template for all of them
Every program makes the next one smarter.
It plans
An always-on awareness plan for the neighborhoods each location wants to own.
Your local plan Goal: Build brand
- Paid search + social Auto
- Short-form video Auto
- Landing page + follow-up Auto
- Neighborhood mailer Optional
Built for one location · not a national program
Every location gets its own plan.
It generates
Brand creative that is unmistakably yours in every market, built from the assets you approved, with local touches like a ratings badge for your best-reviewed locations.
On-brand creative Auto-generated
4:5
★ 4.8 1:1
★ 4.8 9:16
★ 4.8 Headline
Your neighborhood’s favorite, since 2011
Brand colorsApproved logoLegal copyLocal details
Locked to the brand book · nothing off-brand can ship
Headquarters approves the template once.
It launches
Steady local reach across the feeds and sites your customers already spend time on, plus mailers on the right doors.
Launching Live
Austin, TX · 3 mi - Google Search + Maps Live
- Facebook Live
- Instagram Live
- YouTube Live
- TikTok Live
3 mi radius Every channel · one trade area
Live in minutes, not weeks
It optimizes
It doubles down on the creative and placements people actually respond to in each market.
Budget optimization Automatic
- Google Search Ramping up
- Facebook + Instagram Holding
- Short-form video Ramping up
- Low-intent placements Cut fast
Machine learning moves spend toward what converts
Cost per result down 22% this month.
It reports
Reach, frequency, and how recognition is building market by market, not just one national number.
What’s working Live
Local impressions
1.2M
This location, last 30 days
- Austin, TX
- Nashville, TN
- Birmingham, AL
Each location sees its store · headquarters sees the network
Proof the marketing fund is working.
It learns
It remembers what each kind of market responds to, so the next quarter starts ahead of the last.
Network memory Every result
Learned
Weekday evenings out-perform weekends here
Learned
Short-form video wins in suburban trade areas
Suggested
Roll this program out to 12 similar locations
A win at one location becomes a template for all of them
Every program makes the next one smarter.
It plans
A hiring plan for the specific roles this location is short on, running quietly in the background.
Your local plan Goal: Recruit employees
- Paid search + social Auto
- Short-form video Auto
- Landing page + follow-up Auto
- Neighborhood mailer Optional
Built for one location · not a national program
Every location gets its own plan.
It generates
Recruiting creative and an apply page that sound like your brand, not a generic job board post.
On-brand creative Auto-generated
4:5
★ 4.8 1:1
★ 4.8 9:16
★ 4.8 Headline
Now hiring at your local team
Brand colorsApproved logoLegal copyLocal details
Locked to the brand book · nothing off-brand can ship
Headquarters approves the template once.
It launches
Where local candidates actually are, targeted to the radius people will realistically commute.
Launching Live
Austin, TX · 3 mi - Google Search + Maps Live
- Facebook Live
- Instagram Live
- YouTube Live
- TikTok Live
3 mi radius Every channel · one trade area
Live in minutes, not weeks
It optimizes
Spend shifts toward the sources producing applicants who show up, and away from the ones that do not.
Budget optimization Automatic
- Google Search Ramping up
- Facebook + Instagram Holding
- Short-form video Ramping up
- Low-intent placements Cut fast
Machine learning moves spend toward what converts
Cost per result down 22% this month.
It reports
Applicants go straight to the person doing the hiring, with cost per applicant visible network-wide.
What’s working Live
Qualified applicants
64
This location, last 30 days
- Austin, TX
- Nashville, TN
- Birmingham, AL
Each location sees its store · headquarters sees the network
Proof the marketing fund is working.
It learns
Staffing stops restarting from zero, because the pipeline that worked last time is already built.
Network memory Every result
Learned
Weekday evenings out-perform weekends here
Learned
Short-form video wins in suburban trade areas
Suggested
Roll this program out to 12 similar locations
A win at one location becomes a template for all of them
Every program makes the next one smarter.
Who does what
Built once at headquarters.
Personalized at every location.
- 01
Headquarters sets the guardrails
Your marketing team builds the program templates: approved creative, messaging, offers, budget ranges, and which channels are in play. Rules like budget floors and channel minimums are enforced by the platform itself, so nothing out of bounds can ever go live.
- 02
Every location goes live in a few clicks
A location goes live with a goal, a trade area, and a budget, and Evocalize does the rest. No media buying, no agency brief, no marketing background required, because the expertise is built into the program itself.
- 03
Programs run and optimize automatically
Each program runs across Google Search and Maps, Facebook, Instagram, YouTube, and TikTok, targeted to the area around that location. Machine learning shifts budget toward what is converting and cuts what is not.
- 04
Everyone sees the same numbers
Operators see their own results. Headquarters sees the network: which locations are running, what each program returned, and which wins are worth rolling out everywhere.
Network rollout Live
Approved by headquarters
Local traffic program
CreativeMessagingOfferBudget rangeChannels
- Austin, TX CPL $14
- Nashville, TN CPL $17
- Birmingham, AL CPL $21
Same template · every location personalized and measured
Real results from real multi-location brands
35% lower CAC
Customer acquisition costs down as much as 35% at top locations, 13% lower across the network.
Chance Pearson
Redline Athletics
30% more sales
Locations running automated local programs saw a 30% lift in weekly sales.
Taziki’s Mediterranean Cafe
90+ locations
179% of target
Their first local program hit 179% of its sales goal, the most successful one they had run.
Taziki’s Mediterranean Cafe
90+ locations
Chance Pearson
CEO, Redline Athletics
One platform. Both sides of the system.
Headquarters keeps control of the brand. Every location gets marketing that actually runs in its market. And the split is yours to set: some brands run fully top down, others hand regions or locations the keys, and Evocalize supports any mix.
For the brand
- Deploy approved programs across every location without adding headcount.
- Lock creative, messaging, and offers so nothing off-brand can go live.
- See network-wide performance in one place, location by location.
- Show every location exactly what its marketing contribution produced.
- Roll out a proven local program to every market in one move.
For every location
- A real local program running in minutes, with no marketing work required.
- Every program is on brand before it ever goes live.
- Budget and trade area stay local decisions.
- Inquiries go to the location that can act on them, not a shared corporate inbox.
- Plain numbers on what was spent and what it produced.
Built for how franchising actually works
Brand standards stay with the brand, and the local decisions stay local. Evocalize runs local marketing for more than a million local operators, so the controls, the reporting, and the rollout are built for a network, not for one location at a time. It is white-labeled to your brand, and support is proactive: the platform monitors every program and resolves issues before a location ever notices.
Got questions?
Frequently asked questions
What is automated digital marketing for franchises? +
Automated digital marketing for franchises is software that lets a brand build approved marketing programs once and lets every location launch them locally in a few clicks, with targeting, budget pacing, and optimization handled automatically.
Evocalize gives headquarters the controls (creative, messaging, offers, budget ranges, channels) and does the marketing work for each location. It is powered by machine learning and years of digital marketing expertise, so every location runs sophisticated programs personalized to its own trade area without anyone there becoming a marketer.
How does Evocalize keep local marketing on brand? +
Locations can only launch what headquarters has already approved.
Your marketing team defines the program templates: the creative, the messaging, the offers, the budget ranges, and the channels. A franchisee chooses a goal and a trade area, not a design. That is what makes it possible to run local marketing across hundreds of locations without brand drift or an approval queue.
Do franchisees need marketing experience to use it? +
No. A location can launch a full program in a few clicks without any marketing background.
A location goes live with a goal, a trade area, and a budget, and the platform handles the rest: building the program, running it across channels, and optimizing it. That is the point of the platform. It is the marketing expert for every location, so nobody has to become one.
Which channels do the programs run on? +
Programs run across Google, Facebook, Instagram, YouTube, and TikTok, targeted to the trade area around each location. That includes Google Maps placements through each location’s connected Google Business Profile, so locations show up where people actually look for them.
Direct mail is available through our partner Corefact and is coordinated inside the same plan, with each mailer carrying a QR code to a landing page so responses stay measurable.
Can it help with hiring and recruiting for locations? +
Yes. Recruiting is one of the most common program goals for multi-location brands.
Locations run local hiring programs for the specific roles they are short on, and can keep them running in the background so the applicant pipeline does not restart from zero every time someone leaves.
Who pays for the media, the brand or the locations? +
Programs run through the brand’s own connected accounts on each channel, so media costs pass straight through to the brand and its locations. Evocalize is the technology that orchestrates it, never a middleman marking up the media.
Billing is flexible: a location can pay by card when a program launches, or the brand can settle by invoice and reconcile with locations afterward. Most networks run a mix of both.
What kind of results do multi-location brands see? +
Results vary by brand and market, but the published numbers give a sense of the range.
Redline Athletics saw customer acquisition costs fall by as much as 35% at their top locations and 13% across the network. Taziki’s Mediterranean Cafe, with more than 90 locations, hit 179% of the sales goal on their first program and saw a 30% lift in weekly sales at participating locations.
How is this different from what Evocalize does for real estate and mortgage? +
The engine is the same; the programs are built for a different business.
Evocalize runs local marketing at scale for more than a million local operators. For housing that means real estate agents and loan officers. For franchise and multi-location brands it means programs built around store traffic, membership and enrollment, local brand awareness, and hiring, deployed from headquarters to every location. The underlying platform is the same.
Drive loyalty, brand awareness, and revenue.
In every market you operate.
See what your network looks like when every location is running local marketing that headquarters already approved.