THE LOCAL MARKETING LAB PODCAST
Your source for local marketing expertise
Proven strategies to boost brand visibility, engage your target audience, and elevate your local marketing game.
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Recent Episodes
Rethink everything you know about mortgage marketing
President & COO of FinLocker
Crush local digital marketing with AI
Owner of Heather Cox Codes
The power of localized content and creative
Head of Customer Experience at Five Star Franchising & President at ProNexis
Local loyalty: Make customers feel like regulars
CEO and Co-Founder of Lunchbox
Win local customers with craveworthy marketing
CEO of Craveworthy Brands
Localization and personalization for brand loyalty
Founder of Restaurant Loyalty Specialists
Hospitality excellence: Going above and beyond
Owner/Operator Chick-fil-A Millsboro
The art and science of restaurant pricing
Co-Founder & CEO at JUICER
From noodles to NASCAR: Fueling local growth
VP of Marketing at JINYA Ramen Bar
About Local Marketing Lab
The Local Marketing Lab is a weekly podcast from Evocalize that explores innovative local marketing strategies for multi-location businesses.
Each episode features conversations with industry experts on leveraging technology to drive business growth. We cover topics like restaurant marketing, real estate marketing, harnessing data, digital advertising innovations, customer acquisition strategies, and more!
With actionable insights, the Local Marketing Lab podcast provides a wealth of tactical ideas that franchises, agencies, and brands can implement to boost local presence, engagement, and sales.
Justin Ulrich
VP of Marketing at Evocalize
Meet the host
Justin is a seasoned marketing leader known for his creative expertise and innovative go-to-market strategies. With vast experience spanning both B2B and B2C landscapes, Justin has made his mark across a spectrum of industries including software, POS, restaurant, real estate, franchise, home services, telecom, and more.
Justin’s career is steeped in transformative strategies and impactful initiatives. With specialties ranging from channel marketing and brand management to demand generation, his strategic vision and execution have consistently translated into tangible results.
Empower your franchisees.
Drive real local results.
Not every franchisee on your team is a marketing pro — yet.
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