THE LOCAL MARKETING LAB PODCAST
Your source for local marketing expertise
Proven strategies to boost brand visibility, engage your target audience, and elevate your local marketing game.
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Recent Episodes
Authentic social media marketing for loan officers
with Hannah McManus
Director of Marketing at Atlantic Bay Mortgage
Director of Marketing at Atlantic Bay Mortgage
Ways to build your mortgage referral network for lead gen
with Adam Smith
President of Colorado Real Estate Finance Group
President of Colorado Real Estate Finance Group
Digital marketing for mortgage: What actually works
with Drew Gillett
VP of Marketing at Guild Mortgage
VP of Marketing at Guild Mortgage
Getting started with video marketing for loan officers
with Mandy Philips
Branch Manager at Omega Mortgage Group
Branch Manager at Omega Mortgage Group
How to become a valuable mortgage partner
with Eric Mitchell
CEO of DiscountMortgage.AI & CRO at Client Direct Mortgage
CEO of DiscountMortgage.AI & CRO at Client Direct Mortgage
13 conversations that drive mortgage success
with Steve Kyles
Growth Accelerator at Success Mortgage Partners & Partner at Mortgage Marketing Animals
Growth Accelerator at Success Mortgage Partners & Partner at Mortgage Marketing Animals
The power of personalization in local mortgage marketing
with Ellen Duncan
CMO at AnnieMac Home Mortgage & Founder of Pineapple Partners
CMO at AnnieMac Home Mortgage & Founder of Pineapple Partners
2 powerful ways loan officers can earn customer trust
with Rachel Witt
Assistant Vice President of Marketing at ALCOVA Mortgage
Build marketing trust: Stop selling, start connecting
with Phil Treadwell
Founder & Mindset Coach at M1 Academy
Founder & Mindset Coach at M1 Academy
Effectively leverage both online and offline marketing
with Tim Davis
Chief Growth Officer at Canopy Mortgage & Founder of The Originators Guide
Chief Growth Officer at Canopy Mortgage & Founder of The Originators Guide
Digital + local: The perfect recipe for business growth
with Sergio Pérez
SVP of Marketing at Emmy Squared Pizza
SVP of Marketing at Emmy Squared Pizza
Community first: Drive success with local relationships
with Carl Comeaux
CEO of Crust Pizza
CEO of Crust Pizza
The future of compliant lead generation
with Donnie Kenneth
VP of Marketing at Total Expert
VP of Marketing at Total Expert
Win customers with the right review response strategy
with Avi Goren
CEO & Co-Founder of Marqii
CEO & Co-Founder of Marqii
Grow your business with multi-channel local marketing
with Sai Alluri
Co-Founder & CEO of Momos
Co-Founder & CEO of Momos
Community-driven marketing for real local growth
with Christin Marvin
Host of No Hesitations Restaurant Leadership Podcast
Host of No Hesitations Restaurant Leadership Podcast
Increase restaurant growth with social responsibility
with Andrew Glantz
Founder & CEO of GiftAMeal
Founder & CEO of GiftAMeal
The power of create, connect, and collaborate
with Monte Silva
Owner & Restaurant Executive Coach
Owner & Restaurant Executive Coach
Strategies to stay top of mind in local markets
with Erin Levzow
Strategic Marketing Advisor
Strategic Marketing Advisor
Local catering strategies to grow your restaurant
with Kelly Grogan
Co-Founder of Crumbs
Co-Founder of Crumbs
The mayor of the mile: How to dominate your local market
with Sam Stanovich
SVP of Development at Big Chicken
SVP of Development at Big Chicken
Master online and offline reputation for local businesses
with Shereen Qumsieh
Co-founder & CEO at Akira
Co-founder & CEO at Akira
Improve customer experience with authentic hospitality
with Christian Fischer
Host of The Disrupted Entrepreneur Podcast
Host of The Disrupted Entrepreneur Podcast
Barbell marketing strategy for restaurant growth
with Rev Ciancio
Co-founder of Handcraft Burgers and Brews, Head of Revenue Marketing at Branded Hospitality Ventures, and founder of Yeah! Management
Co-founder of Handcraft Burgers and Brews, Head of Revenue Marketing at Branded Hospitality Ventures, and founder of Yeah! Management
Master social media: Secrets to organic growth & local impact
with Jonny Fowler
VP of Business Development at American Financial Network
VP of Business Development at American Financial Network
Boost repeat customers with training & hospitality
with Jason Berkowitz
Founder of Arrow Up Training
Founder of Arrow Up Training
Transform your local business in 90 days or less
with Amber Martinez
Brand President at JEM Wellness Brands for Crunch Fitness
Brand President at JEM Wellness Brands for Crunch Fitness
3X higher customer spend with next-gen loyalty programs
with Matt Smolin
CEO and Co-Founder of Hang
CEO and Co-Founder of Hang
Drive local growth as a hospitality hero
with Michael Beck
Co-Founder & CRO at Popcorn GTM
Co-Founder & CRO at Popcorn GTM
5+ strategies for building meaningful local connections
with Jarrett Stanley
CMO at Nationwide Mortgage Bankers
CMO at Nationwide Mortgage Bankers
Creating consistent content to drive social engagement
with Dustin Owen
VP of East Division Sales at Waterstone Mortgage
VP of East Division Sales at Waterstone Mortgage
Boost profits with data and a VIP customer experience
with Hamed Mazrouei
CEO of Milagro & Utiliko
CEO of Milagro & Utiliko
Creative local marketing tactics to boost sales
with Michael Ungaro
CEO of San Pedro Fish Market
CEO of San Pedro Fish Market
How user-generated content boosts performance
with Allison Rand
VP of Marketing at YouFit Gyms
VP of Marketing at YouFit Gyms
Get noticed or get left behind: Tips from a mortgage pro
with Tracie Schmidt
Producing Branch Manager at Supreme Lending
Producing Branch Manager at Supreme Lending
The 3 keys to real estate success in any market
with Rick Haase
President of United Real Estate & COO at United Real Estate Group
President of United Real Estate & COO at United Real Estate Group
Blending the right mix of local marketing tools for franchisees
with Dan Sokolik
VP of Marketing at Lee’s Famous Recipe Chicken
VP of Marketing at Lee’s Famous Recipe Chicken
Your secret local marketing weapon: Brand ambassadors
with Elaine Patel
Director of Local Store Marketing at FAT Brands
Director of Local Store Marketing at FAT Brands
Tips to prioritize the customer experience
with Matt Wampler
CEO of ClearCOGS
CEO of ClearCOGS
Consistency wins: Proven strategies for local growth
Alec Hanson
CMO at loanDepot
CMO at loanDepot
Rethink everything you know about mortgage marketing
with Brian Vieaux
President & COO of FinLocker
President & COO of FinLocker
Crush local digital marketing with AI
with Heather Cox
Owner of Heather Cox Codes
Owner of Heather Cox Codes
The power of localized content and creative
with Ben Fox
Head of Customer Experience at Five Star Franchising & President at ProNexis
Head of Customer Experience at Five Star Franchising & President at ProNexis
Local loyalty: Make customers feel like regulars
with Nabeel 🦄
CEO and Co-Founder of Lunchbox
CEO and Co-Founder of Lunchbox
Win local customers with craveworthy marketing
with Gregg Majewski
CEO of Craveworthy Brands
CEO of Craveworthy Brands
Localization and personalization for brand loyalty
with Olga Lopategui
Founder of Restaurant Loyalty Specialists
Founder of Restaurant Loyalty Specialists
Hospitality excellence: Going above and beyond
with Tim Sweetman
Owner/Operator Chick-fil-A Millsboro
Owner/Operator Chick-fil-A Millsboro
The art and science of restaurant pricing
with Ashwin Kamlani
Co-Founder & CEO at JUICER
Co-Founder & CEO at JUICER
From noodles to NASCAR: Fueling local growth
with Cai Palmiter
VP of Marketing at JINYA Ramen Bar
VP of Marketing at JINYA Ramen Bar
Own your community: Tips for staying top of mind
with Michelle Denogean
CMO at Side Inc.
CMO at Side Inc.
Driving growth with unforgettable experiences
with Andy Nguyen
Co-Founder at Trill Burgers
Co-Founder at Trill Burgers
Multiplying your marketing impact
with Adam Golomb
CEO of Primanti Brothers
CEO of Primanti Brothers
5+ tips for meaningful customer engagement
with Matt Plapp
CEO of America’s Best Restaurants
CEO of America’s Best Restaurants
Digital marketing tools to enhance the customer journey
with Tony Adams
Chief of Staff at Area 15 Ventures and CTO for Port of Subs and Daddy’s Chicken Shack
Chief of Staff at Area 15 Ventures and CTO for Port of Subs and Daddy’s Chicken Shack
Changing the game with innovative marketing
with Shashank Shekhar
Founder & CEO of InstaMortgage
Founder & CEO of InstaMortgage
Driving local demand with automated marketing
with Matthew Marx
CEO of Evocalize
CEO of Evocalize
Digital marketing: The secret ingredient for local growth
with Julie Wade
Senior Director of Marketing at Taziki’s Mediterranean Cafe
Senior Director of Marketing at Taziki’s Mediterranean Cafe
Unlock growth with awareness and careness 😉
with Paul Tran
VP of Franchise Development at Roll-Em-Up Taquitos
VP of Franchise Development at Roll-Em-Up Taquitos
$$$ in the stars: Reviews to revenue
with Zack Oates
Founder and CEO of Ovation
Founder and CEO of Ovation
Mastering the art of local engagement
with Steve Lieber
VP of Business Development at BurgerFi and Anthony’s Coal Fired Pizza
VP of Business Development at BurgerFi and Anthony’s Coal Fired Pizza
Get involved. Engage locally. Be the Mayor.
with Eric Knott
COO at PDQ Restaurants
COO at PDQ Restaurants
Data-driven decisions for boosting your local marketing
with Carl Orsbourn
Co-Founder & COO of Juicer and author of the Delivering the Digital Restaurant book series
Co-Founder & COO of Juicer and author of the Delivering the Digital Restaurant book series
Be real: Building advocacy through authenticity
with Kyle Inserra
National Advisory Director at Zelnik & Company
National Advisory Director at Zelnik & Company
Surprise and delight: the key to local marketing
with Geoff Alexander
President & CEO of Wow Bao | Managing Partner at Lettuce Entertain You
President & CEO of Wow Bao | Managing Partner at Lettuce Entertain You
7+ ways to step up your restaurant’s local game
with Adam Lamb
Career Coach at Chef Life Coaching, Host of Chef Life Radio & Co-Host of Turning the Table Podcast
Career Coach at Chef Life Coaching, Host of Chef Life Radio & Co-Host of Turning the Table Podcast
Using local partnerships to fuel restaurant growth
with Betsy Hamm
CEO of Duck Donuts
CEO of Duck Donuts
5 impactful community engagement tips
with Wade Allen
EVP of Strategic Growth at Costa Vida
EVP of Strategic Growth at Costa Vida
Social media video: Why authenticity wins
with James Duncan
Director of Marketing at Thrive Mortgage
Director of Marketing at Thrive Mortgage
5 must-do local marketing tips to drive growth
with Rev Ciancio
Co-founder of Handcraft Burgers and Brews, Head of Revenue Marketing at Branded Hospitality Ventures, and founder of Yeah! Management
Co-founder of Handcraft Burgers and Brews, Head of Revenue Marketing at Branded Hospitality Ventures, and founder of Yeah! Management
The power of personal branding in local marketing
with Krish Dhokia
SVP of Marketing & Business Development at Kind Lending
SVP of Marketing & Business Development at Kind Lending
Create raving fans in your local community
with Scot Turner
Founder & Managing Director at Auden Hospitality
Founder & Managing Director at Auden Hospitality
3 levers to build trust and local marketing success
with Nicky Lewenson
CRO at Final Offer
CRO at Final Offer
Building buzz: Ignite engagement with unforgettable experiences
with Troy Hooper
CEO of Hot Palette America — US parent company of Pepper Lunch
CEO of Hot Palette America — US parent company of Pepper Lunch
3 strategies for meaningful customer engagement
with Jeremy Julian
CRO at Custom Business Solutions & Founder of the Restaurant Technology Guys
CRO at Custom Business Solutions & Founder of the Restaurant Technology Guys
5 tips how to increase restaurant traffic and revenue
with Jim Taylor
Founder & CEO of Benchmark Sixty Restaurant Services
Founder & CEO of Benchmark Sixty Restaurant Services
Digital Storytelling: Be the show, not the commercial
with Shawn Walchef,
Founder of Cali BBQ and Cali BBQ Media
Founder of Cali BBQ and Cali BBQ Media
About Local Marketing Lab
The Local Marketing Lab is a weekly podcast from Evocalize that explores innovative local marketing strategies for multi-location businesses.
Each episode features conversations with industry experts on leveraging technology to drive business growth. We cover topics like restaurant marketing, real estate marketing, harnessing data, digital advertising innovations, customer acquisition strategies, and more!
With actionable insights, the Local Marketing Lab podcast provides a wealth of tactical ideas that franchises, agencies, and brands can implement to boost local presence, engagement, and sales.
Justin Ulrich
VP of Marketing at Evocalize
Meet the host
Justin is a seasoned marketing leader known for his creative expertise and innovative go-to-market strategies. With vast experience spanning both B2B and B2C landscapes, Justin has made his mark across a spectrum of industries including software, POS, restaurant, real estate, franchise, home services, telecom, and more.
Justin’s career is steeped in transformative strategies and impactful initiatives. With specialties ranging from channel marketing and brand management to demand generation, his strategic vision and execution have consistently translated into tangible results.
Empower your franchisees.
Drive real local results.
Not every franchisee on your team is a marketing pro — yet.
Let’s change that. Reach out, and we’ll show you how!
