The AI Marketing Director
for real estate agents

Evocalize is a digital marketing platform for real estate agents that works as an AI Marketing Director. You tell it a goal (grow your local pipeline, launch a new listing, build your brand, win referral partners, or recruit agents), and it builds a personalized marketing plan and runs it automatically across Google, Facebook, Instagram, YouTube, and more.

It generates the creative and listing video, builds a landing page, launches and optimizes the ads, qualifies inbound buyers and sellers through AI calling and texting, and learns from every result. Evocalize powers agents at brokerages and franchises including eXp Realty, United Real Estate, EXIT Realty, Side, and MoxiWorks.

An AI Marketing Director performs the full range of work a human marketing director would do for an agent, automatically and at scale. It takes a goal, creates a multi-channel marketing plan, executes across Google, Meta, and other channels, qualifies inbound leads, retargets visitors, and improves with every result.

A human marketing director costs $130,000 or more per year, and no brokerage can scale one across hundreds of agents. An AI Marketing Director does this work automatically, for every agent on the platform at the same time.

Any single piece, you could probably do yourself: boost a post, order a mailer, write a follow-up text. What no agent has time for is running all of it, every day, as one coordinated plan. Evocalize generates the video, ad creative, and landing pages (nothing for you to write or design), launches across every channel at once, answers every inquiry within seconds, and shifts budget toward what’s converting while you’re with clients.

That coordination is a marketing director’s full-time job, and hiring one costs $130,000 or more a year. Evocalize does the work automatically, so your marketing runs without borrowing time from your actual business.

Lead portals sell the same lead to multiple agents at once. You’re competing the moment it arrives, and you never own anything beyond a name and a phone number. Portals sell outcomes; Evocalize builds an asset.

With Evocalize, you generate first-party buyer and seller demand exclusively for you. You build local awareness, website traffic, retargeting audiences, and brand trust that compound the longer you run. A purchased lead is yours, but it is only a name, and the flow stops the moment you stop paying. Demand built through Evocalize keeps compounding and belongs to you.

Creating an Evocalize account is free: there’s no monthly platform fee for individual agents. You only pay for the ad spend inside your programs, and Evocalize earns a margin on that spend. Programs typically start around $49–$499 per month in ad spend depending on the goal. Starting small is safe: the plan is built around your budget, and spend automatically shifts toward what’s converting, so you can prove it works before you scale.

Enterprise deployments for brokerages, teams, franchises, and portals are priced separately and can include corporate-funded programs, custom branding, embedded platform options, and managed onboarding.

Most attempts fail the same way: a boosted post here, a burst of ads there, no follow-up, and nothing owned at the end. The money gets spent, and when it stops, everything stops. That isn’t a you problem; it’s what happens when marketing runs as one-off efforts instead of a plan.

Evocalize runs a rolling plan instead. Every program builds assets you keep (retargeting audiences, local recognition, first-party contacts), every inquiry is answered within seconds so spend is never wasted on missed follow-up, and budget ramps into what’s converting and gets cut fast where it isn’t. When something underperforms, the plan adjusts instead of quietly burning your budget.

Evocalize runs paid digital programs across Google Search, Google Display, Facebook, Instagram, TikTok, and YouTube, coordinated as one marketing plan. It generates branded ads and listing video (ListingMotion), builds real estate landing pages (SmartSite), and qualifies inbound buyers and sellers with AI calling and texting (LeadsConcierge AI).

It also scores lead quality in real time (LeadsIntelligence AI), enables RESPA-compliant co-marketing with loan officers, and connects to your listings plus CRMs including Follow Up Boss and Salesforce. Direct mail runs through the same plan, with each mailer carrying a QR code to a landing page Evocalize builds, so responses are measurable and feed retargeting. Email marketing is available through partner platforms Evocalize is built into, like Side and MoxiWorks, which include it natively.

Yes. Evocalize includes a patented, RESPA-compliant co-marketing network built for housing. An agent and a loan officer partner co-brand a program, split the cost 50/50 automatically, and both receive contacts at the same time.

It lets agents bring real marketing budget and a ready-built program to their lender partnerships, showing up as a true partner instead of another referral ask. The co-marketing capability is protected by U.S. Patent US12061626B2.

Yes. Brokerages, teams, franchises, and portals use Evocalize to deploy consistent, on-brand marketing across every agent without adding headcount. A central marketing team sets the brand, templates, and rules, and Evocalize executes them across every market.

Enterprise organizations can run corporate-funded or agent-funded programs, white-label or co-brand the experience, and even embed Evocalize inside their own platform, which is how franchises and portals like EXIT Realty, United Real Estate, Side, and Realtor.com power marketing for tens of thousands of agents.

Most programs generate initial buyer and seller volume within the first few weeks. The compounding value (sharper targeting, stronger AI optimization, and real brand recognition in your market) typically builds over 6 to 12 months.

Evocalize is built for agents building a durable pipeline, not buying one-off leads. The platform learns from every result and improves continuously, so a program running for six months will significantly outperform the same program in its first week.