The Evocalize blog
Smarter marketing for local growth
Playbooks, trends, and tactics to help real estate agents, loan officers, and local businesses grow — from the team building the AI marketing director for housing. Practical insights you can put to work today.
Loan Officer Marketing Tools: Why 5 Platforms Won’t Give You a Marketing Plan
Most LOs pay for multiple loan officer marketing tools but can’t answer: is my marketing working? Discover why and what a real plan looks like.
Marketing Campaign vs Marketing Plan: What Loan Officers Need to Know
Learn the difference between a marketing plan vs campaign for loan officers and why plans build the compounding pipeline campaigns never can.
Listing Promotion Marketing for Real Estate Agents That Works
Learn how listing promotion marketing for real estate agents turns every property into a pipeline-building machine — buyers, sellers, and referrals.
AI in Real Estate Marketing: How to Use It Without Losing Client Trust
AI in real estate marketing is surging, but buyer trust is falling fast. Learn how agents and loan officers can use AI the right way and win more clients.
Coming Soon Listing Marketing: How to Win Buyers Before Your Listing Goes Live
Coming soon listing marketing helps real estate agents generate higher-intent leads, build seller momentum, and win buyers before day one.
Why real estate agents don’t buy leads (and what they want instead)
When real estate agents don't buy leads, they're not anti-marketing. They want ownership, predictability, and full control of their own pipeline.
Build trust as a loan officer: Why you’re selling it twice
Learn how to build trust as a loan officer with both borrowers and real estate agents—and why mastering both is key to a sustainable pipeline.
Loan officer burnout: Why the hustle mentality often backfires
Loan officer burnout often stems from demand uncertainty, not lack of effort. Learn how to break the panic-hustle-hope cycle.
Real estate agent skills to learn in the age of AI
What real estate agent skills matter most in the age of AI? Digital marketing wins listings. Here's why sellers love it.
Yes, you can get buyer leads without listings — Here’s how
Discover how real estate agents can get buyer leads without listings by leveraging local inventory and digital advertising.
8+ real estate CRM marketing programs that actually generate business
Discover 8+ real estate CRM marketing programs that generate business. Specific examples for agents and loan officers with actionable tips.
Real estate CRM marketing: How to re-engage your database online
Use real estate CRM marketing to re-engage past clients and warm leads with targeted programs on Facebook, Instagram, and Google.
6 January real estate marketing ideas for New Year success: What you should start now
Start your January real estate marketing now. 6 strategies to launch in December that fill your pipeline before competition shows up.
Why Google Performance Max for mortgage works (when you solve the quality problem)
Google Performance Max for mortgage generates 40% more quality leads at lower cost with AI-powered lead scoring. See how.
How to compete with Zillow: Why going local is your best defense
Learn how to compete with Zillow by going local. Why real estate agents and loan officers win with first-party relationships and co-marketing.
Why real estate leads don’t convert (and how AI can fix it)
Why real estate leads don't convert: You're optimizing for the wrong metric. Learn how AI finds quality over quantity.
Will AI replace real estate agents? Why the 1% trust gap matters more than you think
Will AI replace real estate agents? Despite 82% AI adoption, agents lead by 1%. Here's the honest truth about what that gap really means.
AI prompts for mortgage ads: Best practices to generate high-converting copy
Learn how to write AI prompts for mortgage ads that generate high-converting headlines and copy. Get our free template to create better ads today.
Best practices for mortgage ad images: 8 design tips that generate quality leads
Check out these best practices for mortgage ad images: design tips to create ads that stop the scroll and convert browsers into borrowers.
Mortgage lead nurturing: Why 6-12 months is your secret weapon
Discover why mortgage lead nurturing takes 6-12 months and how to build a system that generates exclusive leads and agent partnerships.
You don’t need to go viral: Social media tips for mortgage loan officers
Discover social media tips for mortgage loan officers that focus on building relationships, not chasing viral content. Authentic strategies that work.
How to build the perfect mortgage client avatar with AI
Learn to create a mortgage client avatar with AI using specific prompts. Step-by-step guide for loan officers to build detailed client personas.
Highly effective mortgage educational content marketing
Learn how mortgage educational content marketing builds trust and drives loan applications through 3 proven content types and digital distribution.
Community networking for loan officers: Beyond real estate referrals
Community networking for loan officers goes beyond real estate referrals. Discover authentic strategies to build your network and business.
Loan officer lead follow-up: 8 ways to convert prospects into clients fast
Loan officer lead follow-up strategies that convert prospects fast. 8 proven methods including phone calls, videos & texts to win more clients.
Cut your mortgage lead response time to 5 minutes (and why it matters)
Improve your mortgage lead response time with the 5-minute rule. Learn proven systems to respond faster and convert more prospects into loans.
Lead follow-up strategy for mortgage and real estate: 4 tips for success
Learn the essential lead follow-up strategy for mortgage and real estate partnerships. 4 proven tips to coordinate outreach and close more deals.
Real estate agent mortgage lender campaigns for lead generation
Discover the best real estate agent mortgage lender campaigns that generate leads for both partners. Get templates and strategies that work.
First time home buyer marketing: Why co-marketing is your secret weapon
Master first time home buyer marketing with co-marketing strategies that generate exclusive leads while cutting costs in half for agents and lenders.
Social media videos for loan officers: How to build your mortgage business
Learn how social media videos for loan officers can transform your mortgage business. Get proven strategies, content ideas, and tips to start today.
How to build profitable real estate agent lender partnerships that actually work
Learn how to build profitable real estate agent lender partnerships that generate exclusive leads, share costs, and drive more closed deals.
Why we created the housing industry’s first Digital Co-Marketing Network
With the co-marketing network, real estate agents and loan officers join forces in digital marketing to generate leads and nurture local relationships.
Beyond traditional lead generation: 4 strategic partnerships for mortgage loan officers
Discover how strategic partnerships for mortgage loan officers can generate exclusive leads and outperform traditional prospecting.
Why Meta is removing housing posts—And how real estate Facebook & Instagram posting can stay visible
Meta is removing housing posts from organic feeds. Learn why this is happening and how agents can keep their listings visible and compliant.
How to create personalized marketing for mortgage that actually converts
Discover effective personalized marketing for mortgage professionals to boost conversions + practical strategies to create locally relevant content.
The ultimate guide to mortgage lead generation for real estate agents and loan officers
Learn how to generate mortgage leads and home loan leads without relying on portals. Covers paid ads, landing pages, automation, and compliance.
Video marketing for mortgage loan officers: Strategies & tips
Discover effective video marketing for mortgage loan officers with these proven strategies to build trust, showcase expertise, and generate leads.
8 Google Ads mistakes to avoid: How to prevent costly errors
If you want to get the best results from your campaigns, avoid these common Google Ads mistakes that drain your budget and limit your success.
Google Ads performance optimization: Tips to maximize your ROI
Learn expert tips to boost your Google Ads performance. Optimize campaigns, maximize ROI, and generate quality leads faster.
How to set up Google Ads in 8 steps
Learn how to set up Google Ads with Evocalize's step-by-step guide. Our expert tips help you create effective campaigns that drive real results.
Loan officer content marketing: Building trust through storytelling
Learn how loan officer content marketing builds trust through storytelling and drives conversions with our proven personal branding strategy.
Offline and online mortgage marketing: Build your personal brand and drive more leads
Learn proven offline and online mortgage marketing strategies to build your personal brand and generate quality leads. Stand out in your market!
Digital marketing for mortgage lenders: A game-changer in today’s market
Discover how digital marketing for mortgage lenders can boost your business. Learn key strategies to attract clients and stay competitive.
Setting objectives for paid campaigns: A guide to measurable marketing goals
Learn how to set objectives for paid campaigns that drive results. Our guide helps you create measurable goals for digital marketing success.
Maximizing ROI with PPC: Expert tips for effective paid search campaigns
Discover expert strategies for maximizing ROI with PPC. Learn to optimize keywords, budgets, & landing pages for effective paid search campaigns.
Crafting an effective digital marketing budget: Insights and strategies
Learn how to create an effective digital marketing budget to boost ROI and overcome marketing challenges in today's digital landscape.
Enhance your local marketing growth with these tips: June recap
Unlock local marketing growth with pro tips on community engagement, customer experience, content strategy, and authenticity.
6 steps to define winning paid marketing campaign objectives
Learn how to set clear, measurable paid marketing campaign objectives. Boost ROI and compliance with these 6 essential steps.
Keep generating leads: FCC lead generation compliance for businesses
Learn about the FCC lead generation compliance requirements, understand the documentation needed, and adapt your marketing strategy.
Expert local marketing strategies: 23+ tips from industry leaders
Explore expert local marketing strategies with insights from industry leaders. Deepen your local impact and elevate your marketing efforts.
7 ways to know if your digital marketing is automated
Learn how to ensure your digital marketing is automated for effective, scalable campaigns. "Automation" doesn't always means it's automated.
Non-negotiable: TCPA compliance for multi-location businesses
With recent lawsuits against Keller Williams and Allstate, it's more important than ever for TCPA compliance for multi-location businesses.
National vs local ads: Why localized campaigns outperform national strategies for multi-location businesses
National vs local ads — which are more effective? While national campaigns have their place, local ads outperform for multi-location businesses.
27+ local marketing pro tips: Local Marketing Lab rewind
Explore our roundup of local marketing pro tips from industry experts, and revolutionize your marketing strategy for multi-location businesses.
Master franchise digital advertising: Tips for localized, personalized, and scalable campaigns
5 tips for mastering franchise digital advertising and driving localized success. Learn how to balance brand consistency with local relevance.
Local marketing in the AI era: A blueprint for elevating franchise marketing
Learn how to succeed with local marketing in the AI era for franchises. Leverage scale with localization to optimize AI models and digital campaigns.
Unlock the power of personalized local ads for your multi-location business
Unlock the power of personalized local ads for your multi-location business. Tips, solutions, and platforms like Evocalize to drive engagement.
31+ expert local marketing tips to boost your multi-location business
Discover expert local marketing tips and strategies from industry leaders to elevate your multi-location business from the Local Marketing Lab.
8+ ideas to get involved in the community for mortgage brokers
Unlock expert tips to get involved in the community for mortgage professionals. Drive referrals and build expertise while giving back locally.
9+ tips to improve real estate ads on Facebook
Discover expert tips to improve real estate ads on Facebook. Learn how to create high-performing ads that generate more real estate leads.
Expert strategies for local marketing: Local Marketing Lab insights
Boost your local business with our expert strategies for local marketing. Discover actionable tips from industry leaders to elevate your game.
Facebook ads vs Google ads for multi-location businesses
Discover how to choose between Facebook ads vs Google ads for multi-location businesses. Maximize ROI with expert insights and Evocalize.
Enhance franchise offering with local digital marketing
Learn how a harmonized digital marketing strategy can enhance franchise offering appeal by blending localized targeting with brand consistency.
Use social media for hiring efficiently: Organic and paid
Explore effective strategies to use social media for hiring and boost recruitment in multi-location businesses — both organic and paid.
Maximize customer engagement with ‘Did You Know’ mode in digital marketing
Did You Know mode and moments offer a unique way to engage customers with bite-sized, informative content that sparks curiosity.
FCC lead generation changes: What it means for real estate and mortgage
Matthew Marx, CEO of Evocalize went on HousingWire's podcast to talk about the FCC lead generation changes and how it'll impact real estate.
FCC’s closure of the ‘Lead Generation Loophole’ and its impact on small businesses
Learn more about the FCC's closure of the lead generation loophole and its impact to small businesses and digital marketing as a whole.
Local marketing success: 23+ ways to win (Pro tips)
Discover 23+ ways to win in your industry with local marketing success tips from marketing experts on the Local Marketing Lab podcast.
Automate franchise advertising the smart way
Scale your digital marketing and franchise advertising efforts across multiple locations. Help your locations drive more traffic, sales, and ROI.
5+ ways to get involved in your community for real estate agents
Check out these tips to get involved in your community for real estate agents. Build trust and awareness as you serve and give back.
Going hyperlocal: How to crush advertising locally in 2025
Learn how to improve advertising locally, especially through digital channels. Ideal for small business owners and multi-location marketers.
The essential local SEO checklist for multi-location businesses
Follow this comprehensive local SEO checklist to optimize your Google Business Profile, generate reviews, create content, and more!
Empower local operators with local digital marketing
Learn how corporate marketing leaders can empower local operators with local digital marketing to drive success for their business.
4 themes and 21+ tips for local marketing from industry experts
Check out these 21+ tips for local marketing from industry experts at Duck Donuts, Costa Vida, Thrive Mortgage, and Handcraft Burgers.
Why local marketing is important
Learn some reasons why local marketing is important especially for multi-location businesses to connect with nearby customers and drive foot traffic.
Maximizing ROI with local internet marketing: Tips and tricks
Maximize ROI in local internet marketing with Evocalize's tips and tools for local operators, business owners, and real estate agents.
How to promote your business locally: 4 must-dos for success
Master how to promote your business locally with tips on organic marketing, paid ads, Google My Business, partnerships, and events.
Unlock the potential of local marketing for multi-location businesses
Learn how to unlock the power of local marketing with strategies to boost your locations' visibility and results. See how easy it is with Evocalize.
Top 5 data-driven ways to help get more leads for mortgage lenders
Check out 5 data-driven ways marketing teams can help get more leads for mortgage lenders: from CRM management to SEO to paid ads on social.
5 proven successful real estate marketing strategies in 2024
Buckle up because we’re about to turbocharge your marketing game in 2024 with these successful real estate marketing strategies.
The power of automation for digital ads
Discover the future of digital advertising: Unleash the power of automation for digital ads to automate your campaigns and boost performance.
Quick guide for agents: Get started with real estate digital advertising
Agents must position themselves where their potential clients are: online. This guide will help you get started with real estate digital advertising.
Manage multi-channel marketing: Strategies for success
Unlock the potential of your campaigns - learn how to effectively manage multi-channel marketing for optimum ROI with Evocalize.
Harness user-generated content for multi-location brands
But what exactly is user-generated content, why has it become such a game-changer, and how should you use user-generated content for multi-location brands?
How to harness innovation with AI across franchise locations
Unlock the power of AI across franchise locations: Revolutionize operations, marketing, and customer experiences. Explore actionable insights!
Empower local operators: The power of short-form video for multi-location businesses
Learn actionable tips for marketing leadership to empower local operators with short-form video for multi-location businesses.
How to infuse AI with marketing automation for local businesses
Listen how Evocalize uses AI and marketing automation for local businesses to boost digital marketing ad performance.
5 AI tools for multi-location franchises to elevate your marketing
Discover cutting-edge AI tools for multi-location franchises to enhance marketing strategies and drive growth. Elevate your franchise marketing!
Real estate marketing metrics: how to measure success
A quick guide to real estate marketing metrics: How to track the success of your digital campaigns and generate more leads for agents and brokers.
Local data: a game-changer for multi-location marketing
A quick guide to local data marketing. How to use local data to create personalized customer experiences and maximize advertising impact.
Real estate advertising trends Q2 2023
Discover real estate advertising trends on Facebook, Instagram, and Google over Q2 of 2023 to see how today's shifting market is affecting ads.
6 ways to leverage data for location-based digital marketing
Learn how to use data for location-based digital marketing campaigns. Includes tips on targeting, personalizing ads, and measuring results.
Mastering Google Discovery Ads for franchises: Your key to multi-location success
How multi-location franchises can use Google Discovery Ads to capture their audience’s attention across Google’s feeds and drive local results.
How small and local marketers can take advantage of the metaverse
Tech giants are going all-in on the metaverse. Here’s how small and local marketers can take advantage of the opportunity it presents.
Facebook best practices for multifamily housing marketers
In an insightful session at the Multi-Family Social Media Summit held in Napa, Evocalize took the stage to share valuable Facebook best practices for multifamil
First-party data alone can’t satisfy many marketing needs
Everyone’s talking about the death of cookies and third-party data — but first-party data alone can’t satisfy many of today’s marketing needs.
Announcing our $12 million Series A to democratize sophisticated digital marketing for local businesses
Evocalize has raised a $12 million Series A to expand our digital marketing solution for real estate, mortgage, franchise, and local businesses.
5 hidden downsides to the hot housing market — and how collaborative marketing can help
With rates and inventory at record lows, the housing market is scorching hot — here’s how collaborative marketing helps brokers and LOs compete.
HousingWire annual takeaways: Technology’s promise for the mortgage and real estate industries
Takeaways from HousingWire Annual: technology’s growing promise for the mortgage and real estate industries, and what it means for your business.
Effective through-channel marketing automation for digital marketing
by Spencer Smith Through-Channel Marketing Automation (TCMA) arose to solve the problem of sharing messaging and materials at scale for customization by local t
Localogy 2021 takeaways
by Ryan Anthony Evocalize attended and spoke at Localogy 2021 in late September, along with nearly 300 other attendees from SaaS companies, agencies, media, and
Case Study: How franchisors create digital marketing programs that fit the local market
by Gabriel Gervelis Originally posted on Marketing Sherpa. EXIT Realty International is based out of Canada with thousands of independent contractors stretched
It’s time for a renaissance in local marketing
Employing slightly less than 50% of all US employees, and accounting for over 99% of US businesses, small and local businesses are a critical part of the US eco
How collaborative marketing simplifies digital marketing execution with partners
Digital marketing continues to grow increasingly complex, which has significantly raised the bar for many businesses. It has also made it more difficult to gene
What local marketers need to know about digital marketing’s cookieless future
This content was originally published on Localogy, the local marketing association, as a guest post by Philip Bruno. … Apple, Google, and Facebook are ami
Industry Report: Real estate advertising on Facebook January 2021 issue
When it comes to Real Estate advertising on Facebook, 2020 was an unprecedented year. With over 1 Billion ad impressions analyzed and behaviors that generated o
Industry Report: Real Estate advertising on Facebook December 2020 issue
Real estate advertising on Facebook continues to defy seasonality trends — agents and brokers who capitalize on the opportunity will gain the most.
Evocalize adds Google Display Network (GDN) to embedded digital marketing infrastructure
When it comes to digital marketing, the complexities of our data first world leave local businesses at an extreme disadvantage compared to their larger and more
Industry Report: Real estate advertising on Facebook November 2020 issue
Our Real Estate Advertising on Facebook Industry Report continues to provide insights that agents and brokers will find valuable as they assess end-of-year stra
The value of first party data in a cookieless world
Consumer privacy is reshaping digital advertising. Here’s why first-party data is so valuable in a cookieless world — and how to put it to work.
Industry Report: Real estate advertising on Facebook, October 2020
We have transitioned our monthly COVID-19 Impact Report towards a broader analysis focused on delivering insight for real estate advertising on Facebook. Our ex
September Update: COVID-19’s impact on real estate advertising on Facebook
Our sixth monthly analysis of COVID-19’s impact on real estate advertising on Facebook, with the latest data and trends for agents and brokers.
The sophisticated marketer’s guide to incrementality
As marketers, finding ways to successfully drive business metrics and organizational goals through marketing is our mission, and continued optimization of our m
National-to-local marketing: How can the implementation of an operating model make or break your distributed marketing strategy?
How the right operating model can make or break your distributed marketing strategy — and help brands grow revenue while reducing costs.
August update: COVID-19’s impact on real estate advertising on Facebook
Our fifth monthly analysis of COVID-19’s impact on real estate advertising on Facebook, with the latest data and trends for agents and brokers.
LionDesk launches Facebook advertising portal
LionDesk, one of the most innovative real estate CRMs, launches a Digital Advertising Portal powered by Evocalize for agents and brokers.
July update: COVID-19’s impact on real estate advertising on Facebook
Our fourth monthly analysis of COVID-19’s impact on real estate advertising on Facebook, with fresh data and trends for agents and brokers.
June update: COVID-19’s impact on real estate advertising on Facebook
Since March, our team has been dedicated to sharing knowledge that helps Agents and Brokers make educated decisions regarding Facebook and Instagram advertising
How top tech brands use Facebook Ads integrations to increase user value
Today, tech companies are rushing to help users grow their businesses by integrating Facebook Ad programs directly into their platforms. These integrations help
Be like Amazon. Turn data into revenue through self-service advertising
In 2006, Amazon became much more than an ecommerce giant with the launch of AWS, their robust cloud computing platform. This new platform was key in helping Ama
The massive opportunity found in traditional media’s continual dominance of local marketing
Digital now dominates traditional channels like radio, TV, and print — revealing a massive opportunity in local marketing. Here’s why it matters.
May update: COVID-19’s impact on real estate advertising on Facebook
Our month-over-month analysis of COVID-19’s impact on real estate advertising across Facebook’s family of apps, with the latest data and trends.
COVID-19’s impact on real estate advertising on Facebook
These are unprecedented times. To overcome this, we must come together as a global community with our resources in order to help however we can. At Evocalize, o