Area 15 Ventures partners with Evocalize to offer industry-leading digital marketing tech to Port of Subs® and Daddy’s Chicken Shack® franchisees

November 28, 2023

Austin, TX, November 28, 2023 – Evocalize, the industry-leading local marketing automation technology provider, is excited to announce its latest partnership in the franchise and restaurant industry, Area 15 Ventures — a Colorado-based private equity firm focused on scaling emerging franchisors and high growth businesses. 

With a portfolio spanning multiple industries, Area 15 Ventures has partnered with Evocalize to provide industry-leading marketing capabilities to their Port of Subs® and Daddy’s Chicken Shack® franchisees. 

Evocalize provides advanced, scalable digital marketing tools specifically designed for multi-location businesses, giving franchisees much needed tools to help them stand out in local markets. Franchisees will have access to automated, multi-channel programs that respond to real-time local data, getting the most out of each marketing dollar spent, while providing visibility to the results their marketing dollars generate.

“We’re thrilled Area 15 has chosen to partner with Evocalize,” said Evocalize CEO, Matthew Marx. “We’re simplifying and standardizing the process for franchisees to attract new business through advanced data-driven marketing tools. Automated marketing programs will empower zees to achieve their goals — while giving them visibility into the effectiveness of their ad spend. We value franchises that equip their partners with the necessary tools for real success, and are thrilled to be contributing to this journey.”

With Evocalize’s Collaborative Marketing Platform, Port of Subs and Daddy’s Chicken Shack franchisees will all have access to industry-leading EVOLVE technology — real-time data for automation and machine learning algorithms designed to optimize cross-platform performance, ensuring ads are seen by the right people, at the right time where they’re spending their time — Facebook, Instagram, Google Search, Google Display Network, TikTok, Gmail, and YouTube.

“We recognize the trust that our partners place in us when they invest in our brands,” said Port of Subs® and Daddy’s Chicken Shack® CTO, Tony Adams. “We find it paramount to provide our franchisees valuable and differentiated technology, like Evocalize, to help ensure their success. We value our partners, and want to provide the necessary tools and support to keep them out of the back office, and focused on what they do best — providing an exceptional guest experience.”

“With the power of Evocalize, Port of Subs is transforming digital marketing complexity into simplicity for our franchisees,” said Meghan Capello, Marketing Director at Port of Subs. “With just a few clicks, we empower operators to conquer local markets, optimize performance across major channels, drive loyalty, boost revenue, and streamline efficiency — all while maintaining brand control.”

To see how Evocalize simplifies local digital marketing for 1,500,000+ franchisees and local operators to drive real business results when and where it’s needed most, visit us at

About Evocalize

Evocalize’s Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a Meta Business Partner and a Google Business Partner. Evocalize’s technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures, and Habanero Ventures. For more information, visit