Evocalize is the AI Marketing Director for the housing industry. It is a digital marketing platform that takes a real estate agent’s or mortgage loan officer’s goal, builds a personalized marketing plan, and executes it automatically across paid search, social media, video, landing pages, and lead follow-up, then learns from every result to improve over time.

When and where was Evocalize founded?

Evocalize was founded in 2014 and is headquartered in Seattle, Washington. It began as a collaborative marketing platform that helped enterprises share sophisticated marketing technology with their local networks, and has since evolved into an AI Marketing Director for real estate and mortgage professionals.

Who does Evocalize serve?

Evocalize serves the housing industry: individual real estate agents and mortgage loan officers, as well as enterprise organizations like brokerages, lenders, franchises, and portals. The platform has powered marketing for more than 1 million agents, loan officers, and local operators, including clients such as Rate, Guild Mortgage, CMG Financial, eXp Realty, MoxiWorks, and Side.

Evocalize is led by CEO and co-founder Matthew Marx, alongside a leadership team spanning product, engineering, marketing, finance, operations, and client success.

About Evocalize

We're the AI Marketing Director
for the housing industry

We started with one belief: the marketing power that fuels the world’s biggest brands should belong to every local business. A decade later, that belief runs an entire marketing department automatically for real estate agents and loan officers everywhere.

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The Evocalize team together on a rooftop in downtown Seattle

2014

Founded in Seattle, Washington

1M+

Agents, loan officers, and local operators reached

Channels orchestrated as one plan: Google, Meta, TikTok, YouTube, direct mail

$1B+

In local marketing programs powered through the platform

Our mission

To give every real estate agent and loan officer a marketing department of their own, so the person who knows your neighborhood best can compete with anyone, anywhere.

Our story

From a collaborative platform
to an AI marketing director

2014

It started with a simple unfairness.

The sophisticated digital marketing that powers the world’s biggest brands (the data, the targeting, the technology) was out of reach for the local businesses that needed it most. Evocalize was founded in Seattle to change that: to give every local operator access to the same marketing firepower as the enterprise.
2015–2021

We built the collaborative marketing platform.

Success in digital marketing takes expertise, data, and technology that most local businesses simply don’t have. So we built collaborative technology: an “easy button” that let enterprises share those resources with their networks. Brokerages, lenders, franchises, and portals could push ready-to-run marketing programs down to thousands of agents, loan officers, and operators. We became the marketing infrastructure behind names like Realtor.com, Rate, Side, and MoxiWorks.
2022

We raised a $12M Series A.

Backed by Madrona, Second Century Ventures (the NAR strategic fund), and others, we raised $12 million to democratize sophisticated digital marketing for local businesses at scale, and to keep leveling the playing field for the people doing business in their own backyards.
2023–2024

The industry took notice.

Two consecutive years on the Inc. 5000 list of fastest-growing private companies. Multiple HousingWire Tech100 awards. Named a top social marketing platform by Digiday. A new patent for our collaborative local marketing technology. Proof that collaborative, automated marketing wasn’t a nice-to-have. It was becoming the standard.
Today

We became the AI Marketing Director for housing.

As AI matured, our platform evolved from running marketing to directing it. Today, Evocalize is the AI Marketing Director for the housing industry. Tell it your goal and it builds the plan, generates the creative, launches across every channel, follows up with every inquiry, and gets smarter with every result, for real estate agents and mortgage loan officers, individually and at enterprise scale.

What we believe

The principles behind the platform

Customer obsessed

Every decision starts with the agent, loan officer, or operator on the other side of the screen. Their growth is the only scoreboard that matters.

Fail fast, learn faster

We move quickly, test relentlessly, and let results, not opinions, decide what’s next. The same loop our platform runs is the one we run as a company.

Ownership

We act like owners, not passengers. We take responsibility for outcomes, follow through on what we say, and do the right thing even when no one’s watching.

Better together

Collaboration is in our DNA. It’s literally what we build. The best work happens when partners, teammates, and technology pull in the same direction.

Excellence

We sweat the details because our customers’ reputations ride on the work. Good enough never is.

Fun

We take the mission seriously and ourselves a lot less. Building something hard should feel energizing, not exhausting.

Leadership

The team behind Evocalize

Marketers, engineers, and operators who’ve spent their careers in housing and technology, building the marketing department every agent and loan officer deserves.