The AI Marketing Director, built into the platforms housing runs on

Evocalize works with the platforms, networks, and channels that power the housing industry, in two ways. Partners run Evocalize inside their own product: Side, MoxiWorks, and Marq embed Evo, Evocalize’s AI marketing director, directly, and Realtor.com uses it to turn high-intent website behavior into programs agents can launch. Connectors are the tools Evocalize sends your work out to: Total Expert receives new contacts into Journeys, and Corefact prints and mails your direct mail.

Evocalize also has connectors it builds with. Sela is a voice AI connector built for mortgage, and Evocalize integrated its own technology with Sela’s to create LeadsConcierge AI, which calls and texts every new inquiry within seconds. You can read more on the Sela page.

Channels are the third group: the media platforms your programs actually run on. Evocalize is a certified Google Partner and a Meta Business Partner, and programs run across Google Search, the Google Display Network, YouTube, Facebook, Instagram, and TikTok. Evocalize is also backed by housing institutions including NAR’s Second Century Ventures, The Mortgage Collaborative, Move, Inc., and Madrona Venture Group.

A partner is a platform Evocalize runs inside, so its members launch marketing programs without leaving the product they already log into every day. A connector is a tool Evocalize sends your work out to, like a CRM that receives new contacts or a print house that produces and mails your direct mail. A channel is a media platform your programs run on, like Google, Meta, or TikTok. All three extend Evo into the stack you already run.

Co-marketing is a feature of the Evocalize platform, not a company partnership: a real estate agent and a loan officer run a single marketing program together, share the cost with cost-sharing built to stay RESPA-compliant, and both receive contacts at the same time.

MoxiWorks agents use MoxiPromote, powered by Evocalize, to launch multi-channel programs across Google, Facebook, and Instagram from inside MoxiWorks. Side agents use a Digital Campaign Builder powered by Evocalize to launch and co-market programs without leaving the Side platform.

In both cases Evo builds the plan, generates the creative, launches across channels, and optimizes automatically, branded to the partner and embedded in the workflow the agent already knows.

Yes. Evocalize is a recognized Google Partner and Meta Business Partner. That certification means programs launched through Evocalize and its platform partners run on enterprise-grade advertising infrastructure across Google Search, Google Display, YouTube, Facebook, and Instagram.

Programs run on the paid media channels housing buyers and sellers actually spend their time on: Google Search, the Google Display Network, and YouTube through Google; Facebook and Instagram through Meta; and TikTok. Direct mail runs alongside them through Corefact, so online and offline sit in one plan.

You do not manage any of it channel by channel. Evocalize decides how much of the budget each channel gets, builds the creative in the right format for each one, launches everything at once, and moves spend toward whatever is converting. Each channel page has the full detail: Google covers how Search, Display, and YouTube work together, Meta covers Facebook and Instagram, and TikTok covers short-form video.

If you operate a platform, brokerage, lender network, or technology product that serves the real estate or mortgage industry, Evocalize can embed or integrate Evo, its AI marketing director, to give your members local marketing that runs itself. Reach out through the “Become a partner” button on this page to start the conversation.