Reach the people who already know you
Your existing contacts, your past clients, and your referral partners are on Facebook and Instagram. Programs reach them by name, not by guesswork.
Real estateMortgageMulti-Location
Stay top of mind where your market already scrolls
Evocalize is a certified Meta Business Partner. Your marketing is built, launched, and optimized across Facebook and Instagram, aimed at your existing contacts, your local sphere, and new prospects, with every inquiry captured and routed back to you.
- Reels & stories
About Meta
What is Meta advertising for local businesses?
Meta is Facebook and Instagram: the two places your market already spends its time between the moments it is actively shopping. Feeds put your listing, your offer, or your location in front of the people who know you. Stories and reels do the same work in short vertical video: the property, the neighborhood, the store, and the people behind it.
Meta is also where your sphere lives. The past clients, the referral partners, and the neighbors who will move in two years are all reachable there, which is what makes it the channel for staying known rather than waiting to be searched for. Evo, Evocalize’s AI marketing director, runs it. You pick what to promote. The audience, the creative, the launch, and the optimization happen for you.
3.6B people use a Meta app on an average day
2 apps Facebook and Instagram, across feeds, stories, and reels
Certified Evocalize is a Meta Business Partner
Daily active people as reported by Meta, June 2026.
What Meta does for a local business
Two apps, one audience, and the three jobs that keep a local business in front of the people who will eventually transact.
Get in front of your local sphere
Neighbors, movers, and new prospects in your market see the listing, the open house, or the loan program while it is still relevant to them.
Show the property in vertical video
Reels and stories run the listing tour, the market update, and the loan explainer in the format Instagram and Facebook push hardest.
Clear lines
Who does what
Meta provides the audience and the ad space. Evocalize does the marketing work itself: the plan, the audience, the creative, the launch, and everything that happens after it.
Built in - Decides the plan: which Meta placements to use, for how long, at what budget
- Builds the audience from your existing contacts, your local sphere, and new prospects in your market
- Writes and designs the ads, and produces the vertical video with ListingMotion
- Builds the SmartSite landing page every ad points to
- Launches across Facebook and Instagram at once, no ad account to manage
- Moves budget toward whatever converts, automatically, while the program runs
- Captures every contact, routes it to your CRM, and reports every channel in one place
- Feeds lead quality back to Meta’s AI with LeadsIntelligence AI, so it optimizes toward real prospects
- Builds programs to run within Meta’s Special Ad Category rules for housing and credit
Via channel - Provides the placements: Facebook and Instagram feeds, stories, and reels
- Runs the auction and the delivery system that decides who sees each ad, and when
- Reviews ads against its advertising policies, including the Special Ad Category rules for housing and credit
- Reports the impressions, clicks, and conversions that Evocalize measures your programs on
Better together
How Meta works with Evocalize
You approve one plan. Evocalize builds it for Facebook and Instagram, launches it in your market, and keeps moving budget toward what is working.
- 1
Tell Evocalize what you want to promote
A new listing, a loan program, an open house, or your own brand in a market. You choose the goal and the area. There are no audiences to build, no placements to pick, and no ad sets to configure.
- 2
Evocalize builds the program for Facebook and Instagram
Feed creative for the people who know you, vertical video for reels and stories, and the audience assembled from your existing contacts, your local sphere, and new prospects, all branded to you and pointed at a SmartSite landing page.
- 3
It launches, optimizes, and reports back
The program goes live across both apps, budget shifts toward the placement that is converting, and every contact is captured and routed into your CRM with the results shown in one report.
One program, both apps Live
- Facebook Reach your sphere
- Instagram Show the property
- Reels & stories Video that travels
Budget Automatic
Reels converting best budget moved there, no one asked
No Business Manager. No audiences, no ad sets, no weekly check-in.
Go deeper
More on marketing across Meta
Guide
Facebook ads for real estate: how to target buyers
Reaching the right buyers and sellers on Facebook, building programs that perform, and optimizing for more inquiries.
Read the guide
Article
Why Meta is removing housing posts
What Fair Housing enforcement changed about organic posting, and how paid programs keep your listings visible.
Read more
Product
ListingMotion video
The Evocalize product behind your reels and stories: a listing turned into a branded vertical video, automatically.
See how it worksMeta is one channel in the plan. See the whole thing on the platform page, read how Google and TikTok fit alongside it, or see how it works for real estate agents, loan officers, and multi-location brands.
Got questions?
Frequently asked questions
Is Evocalize a Meta Business Partner? +
Yes. Evocalize is a certified Meta Business Partner. Programs launched through Evocalize, and through the platforms that embed Evocalize, run on Meta’s advertising infrastructure across Facebook and Instagram, in feeds, stories, and reels.
One program can use all of those at once, and can run on Google Search, the Google Display Network, and YouTube and on TikTok at the same time, against the same goal. Because it is one plan rather than several, results come back in one report and budget can move to whatever is producing.
What does Evocalize do, and what does Meta do? +
Evocalize does the marketing: the plan, the budget split across Facebook and Instagram, the audience built from your existing contacts, your local sphere, and new prospects, the ad copy, the images, the vertical video, the SmartSite landing page each ad points to, the automatic optimization, the contact capture, the CRM routing, and the reporting.
Meta provides the placements and the delivery: where your ads can appear across Facebook and Instagram, who else is bidding for that moment, the policy review every ad goes through, and the impression, click, and conversion data that comes back. Meta is the channel your programs run on, not the thing that decides what to run.
Do I need my own Facebook or Instagram ad account to advertise with Evocalize? +
No. You launch from Evocalize, or from the platform your brokerage or lender already gives you, and the program runs on Meta from there. There is no Business Manager to set up, no audiences to build, and no ad sets to keep an eye on.
Enterprises that want their programs to run through their own Meta ad account can be set up that way. That is a configuration decision, not something an individual agent or loan officer has to think about.
Does Meta advertising through Evocalize work for franchise and multi-location brands? +
Yes. Each location runs Facebook and Instagram programs targeted to the few miles around it, built from creative headquarters approved once and stamped with that location’s own details.
Offers, grand openings, and hiring programs all run here, and headquarters sees results across every location rather than one national number.
What is the Special Ad Category for housing on Facebook and Instagram? +
Meta requires ads about housing, employment, and credit to be declared in a Special Ad Category. Ads in that category cannot be targeted by age, gender, or ZIP code, detailed targeting options are limited, and the geographic radius has a minimum size, so that advertising cannot be used to exclude people from housing or credit opportunities. Google applies comparable restrictions to housing and credit ads.
Evocalize is built for this industry, so programs are built to run within those policies rather than asking you to know them. The category declaration, the targeting, the audiences, and the ad review are handled as part of the program.
Why are my organic Facebook and Instagram posts about listings not being seen? +
Meta has tightened how housing content is handled in organic feeds, which is why agents have watched listing posts lose reach or disappear. We wrote about what changed in why Meta is removing housing posts.
A paid program declared in the housing Special Ad Category is the reliable way to keep listings in front of your market, because it is running inside the rules Meta wants housing advertising to follow rather than around them.
Who owns the leads from a Meta program, and how good are they? +
You own them. Every inquiry lands on a SmartSite page branded to you, is captured as a first-party contact, and is routed into your CRM. Evocalize is not a lead marketplace, so a contact generated by your program is not resold to anyone else. Those contacts also become an audience you can market to again, which is what makes the second program cheaper to run than the first.
On quality: Meta’s delivery system optimizes toward whatever you tell it a conversion is, so if every form fill counts the same it will find you more form fills from people who are nowhere near buying. LeadsIntelligence AI scores each new contact and sends that quality signal back, so Meta optimizes toward the prospects worth your time rather than raw volume.
How much does it cost to advertise on Meta through Evocalize? +
It depends on the market and the goal, so pricing is set with you rather than published as a single number. What does not change is that you approve the budget before anything runs, and the program stays inside it.
The best way to get a real answer is to schedule a walkthrough with the goal and the market you have in mind.
Put Evo to work
across Meta
Launch your first program in minutes and run on Facebook and Instagram at once, in your market, measured in one place.