LeadsIntelligence AI
LeadsIntelligence AI scores every lead the moment it arrives and teaches Google and Meta what a real buyer, seller, or borrower looks like. Your programs get better every day, and your time goes to the people who transact.
Leads
Scored the moment they arrive, best first.
Additional information
Estimated credit score
740+
Desired home price
$400K
First-time homebuyer
Yes
Your rating feeds the scoring model, so the next score is sharper.
Scored in seconds
Hundreds of signals, the moment the form is submitted.
Best first
High-intent prospects rise. Browsers get filtered out.
What it is
LeadsIntelligence AI is Evocalize's real-time lead scoring capability for real estate and mortgage. It evaluates every lead on hundreds of intent, urgency, and financial qualification signals the moment it arrives, then feeds that intelligence back to Google and Meta so your targeting learns what a real buyer, seller, or borrower looks like.
It is a capability inside Evocalize, not a separate scoring tool you have to manage. It runs automatically inside every marketing program you launch, and every result makes the next program smarter.
For years, cost per lead was the metric everyone celebrated, and nobody asked why the cheapest leads were so cheap. Long transaction cycles made it hard to optimize on actual purchases, so the ad platforms optimized on volume instead. LeadsIntelligence AI breaks that cycle: it predicts each lead's value up front and rewards the platforms for quality.
0x
hot leads doubled in the first 90 days
0%
drop in low-quality leads over the same period
Measured across Evocalize users in the first 90 days after the LeadsIntelligence AI launch.
Ad platforms optimize for the lowest cost per lead because cost is the only signal they see. LeadsIntelligence AI gives them a better one: which leads show real purchase intent and real financial qualification, so the targeting learns to find people who transact.
The top agents and loan officers work their best leads first. Scoring puts the highest-intent prospects at the top of your list and filters the browsers out, so your calls go to the people most likely to close.
The model learns from tens of thousands of active users every month, and every rating improves it for everyone. Your local market signals and compliance requirements always take priority, so you get network-scale intelligence tuned to your market.
How it works
No configuration, no rules to write, no marketing experience required. LeadsIntelligence AI runs behind every program you launch, and each layer of the loop feeds the next.
Platform training
Real timeMaria Alvarez · new lead
Scored on hundreds of signals, seconds after the form
Learning: what a real buyer looks like
Meta (Facebook & Instagram)
Learning: who converts, not who clicks
Lead quality · this program
Improving daily
Local first
Network-scale learning, with your market's signals always in charge.
The instant someone submits a form, LeadsIntelligence AI evaluates hundreds of signals, from purchase intent and urgency to financial qualification, and predicts how likely that lead is to close.
Scores are fed back to the ad platforms in real time, before the signals go stale, showing their targeting what a real buyer, seller, or borrower looks like. They respond by finding more people like your best leads, without raising your costs.
A thumbs up or down on any lead adjusts the scoring model. Your feedback is combined with actual outcomes, so the definition of quality keeps converging on what closes for you, not a generic average.
Ratings and outcomes from every user improve the model for everyone, while your local market dynamics and compliance rules always come first. The longer your programs run, the smarter they get.
Measured, not promised
Forget the AI hype. These are the measured results across Evocalize users in the first 90 days after LeadsIntelligence AI launched: real businesses, real lead pipelines, and numbers that keep improving.
2x
increase in hot leads
163%
more high-income buyers and borrowers
140%
increase in creditworthiness
200%
improvement in user-rated lead quality
Over the same period, down payment capacity improved 170% and low-quality leads dropped 34%. Every one of those improvements translates into more sold homes, more funded loans, and stronger agent and loan officer partnerships.
Where it fits
LeadsIntelligence AI is one capability inside the plan Evocalize runs for you. Because the rest of the plan runs through the same system, everything that happens becomes a signal the scoring learns from.
Marketing programs across Google, Meta, TikTok, and YouTube generate the leads, exclusively yours from the start.
SmartSite landing pages collect the qualification answers and visitor behavior the scoring reads.
LeadsConcierge AI calls and texts every lead, and every conversation feeds the score.
Predicted values flow back into targeting and budget decisions, so the whole plan improves daily.
More on the pieces it learns from: SmartSite and LeadsConcierge AI, or the full capability set on the platform overview.
Real results from real agents and loan officers
1,335% ROI
$3,064 in programs turned into $44,000 in commissions by acting on new inquiries within five minutes.
Jasmina Law
eXp Realty
300% ROI
$1B+ in loan applications generated at local scale across their loan officers.
Rate
Enterprise mortgage lending
100x ROI
$6,000 in Evocalize programs turned into $23M in closed sales over a year.
James Edwards
United Country Real Estate
For agents and loan officers
For teams, brokerages, and enterprise
Got questions?
LeadsIntelligence AI is Evocalize’s real-time lead scoring capability for real estate and mortgage. It evaluates every lead the moment it arrives, using hundreds of signals to predict how likely that person is to become a real buyer, seller, or borrower, then feeds that intelligence back to Google and Meta so your marketing programs keep finding higher quality leads.
It is built into Evocalize rather than sold as a separate scoring tool, so it runs automatically inside every program with nothing to configure.
Seconds after a lead submits a form, the model evaluates hundreds of signals across purchase intent, urgency, and financial qualification, and assigns a score that predicts the lead’s likelihood to close. Your own lead quality ratings are incorporated into each lead’s score as well.
Scoring happens in real time because timing matters: fresh signals are what make the feedback to the ad platforms effective.
Ad platforms optimize toward whatever outcome they can measure, and by default that is the cheapest lead. LeadsIntelligence AI feeds each lead’s predicted value back to Google and Meta in real time, before the signals go stale, so their targeting learns what a genuinely qualified buyer or borrower looks like.
The result is that your programs deliver better leads every day the longer they run, while your costs stay low.
Yes. Rate any lead with a thumbs up or down and the scoring model adjusts. Your ratings are combined with real outcomes and other quality signals, so the model keeps converging on what quality means for your business specifically.
This is reinforcement learning with human feedback, applied to your lead pipeline: every rating you give makes the next score sharper.
In the first 90 days after launch, users saw hot leads double, high-income buyers and borrowers increase 163%, down payment capacity improve 170%, and overall creditworthiness rise 140%. Low-quality leads dropped 34% and user-rated lead quality improved 200%.
These are measured results from real businesses using LeadsIntelligence AI, not projections.
No. LeadsIntelligence AI prioritizes lead quality while keeping your costs low. It trains the ad platforms to find higher quality leads at a similar cost, rather than bidding more for the same audience, so the improvement shows up in who fills out the form, not in what you pay.
No. There is no configuration, no rules to write, and no dashboard you have to manage. LeadsIntelligence AI runs automatically inside every Evocalize marketing program, and your only optional input is rating leads as they come in.
The model learns quality patterns across the whole network, which is what makes it accurate, but your local market signals always take priority in how your own programs optimize. Your leads remain exclusively yours: they are generated by your programs, delivered to you, and never resold.
Compliance requirements stay front and center throughout, which matters in an industry with real regulatory obligations.
Purchased leads are shared with competitors, arrive cold, and teach you nothing. LeadsIntelligence AI works on leads generated by your own marketing programs, so every contact is exclusively yours, and every lead makes the system smarter about finding the next one.
It is the difference between renting someone else’s pipeline and owning one that improves the longer it runs.
LeadsIntelligence AI is already running inside every Evocalize program. Launch one and it starts learning.
