SmartSite
Run a listing or a loan program and SmartSite builds the page it sends people to: branded to you, written for that property or program, and built to turn every visitor into a contact you own. No website builder. No developer.
No setup
Built the moment the program launches.
Just listed 456 Pine Avenue
Boulder, CO 80309
$559,000
Beds
3
Baths
2
Sq ft
2,468
Built
2018
Request a private tour
Just listed $559,000
456 Pine Avenue
Beds
3
Baths
2
Sq ft
2,468
Request a private tour
What it is
SmartSite is Evocalize's automated landing page capability for real estate and mortgage. Every time you launch a listing or a loan program, it builds the branded page that program sends people to, with your photos, your details, and a contact form already in place.
It comes with the program rather than as a separate product to manage. There is nothing to configure, nothing to host, and nothing to rebuild the next time you win a listing or launch a new loan program.
Every dollar of paid marketing ends at a page. What that page is, who it belongs to, and what it does with the visit is the difference between renting attention and building something you own.
A program is only as good as where it sends people. Send someone to a portal listing or a general profile page and the visit belongs to somebody else. A page built for the exact property or loan program keeps the visitor, the conversation, and the data with you.
Top agents win listings by showing sellers what the marketing looks like. Loan officers win agent partners the same way. A dedicated page with the property or program on it is the most concrete proof you can put in front of someone.
Most people who land on a page are not ready that day. Captured properly, they become an audience you can market to for months. Left uncaptured, that spend produces one click and nothing else.
How it works
SmartSite is not a step you do. It is what the plan builds for you the moment a program goes live, so the click always has somewhere worth landing.
Start any listing or loan program in Evocalize and SmartSite builds the page it points to: your photos, your details, your branding, and a contact form. No website builder, no developer, no setup.
Clicks go to a page made for that exact property or program instead of a generic homepage. Professional, fast, easy to browse, and easy to reach out from on a phone.
People who reach out land in your dashboard, scored by LeadsIntelligence AI and answered in seconds by LeadsConcierge AI. People who do not become a retargeting audience that is yours to keep.
Who visited, what they looked at, and what they did all feed back into your plan. Budget shifts toward what converts, and the audience you built keeps compounding program after program.
Both audiences
Listing pages for agents. Program pages for loan officers.
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Start in 60 seconds
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What it builds
The page matches the program. Promote a property and you get a property page. Run a first-time buyer program and you get a page written for first-time buyers.
For real estate agents
A dedicated page for every property you promote, with the full photo gallery and a form built to convert browsers into showings.
A page for the date and the address, so weekend traffic has somewhere to land and RSVP.
Every active listing in one place, so a buyer who liked one home can see the rest of yours.
A branded home for your business that stays live between programs and builds recognition in your market.
For mortgage loan officers
A page for the borrowers who need the most guidance, built to start a pre-approval conversation.
A page per program, so a refinance program never sends borrowers to a generic corporate site.
Explain the programs you actually offer and capture the borrowers they fit.
Run a RESPA-compliant co-marketing program with an agent and both brands appear on the page, with contacts delivered to both of you.
Co-marketing between an agent and a loan officer runs on the same pages. Read how the RESPA-compliant co-marketing network works.
Two ways it shows up
Every listing-based program comes with a SmartSite page for that property or program. Upgrade and those pages become a site: one hub, your own homepage, and an audience that keeps building between programs.
All properties
Every listing Alex is marketing right now
$509,000
3 bd · 2 ba
$634,879
4 bd · 3 ba
$489,500
3 bd · 2 ba
$417,150
2 bd · 2 ba
| SmartSite page Included free | SmartSite website Upgrade | |
|---|---|---|
| Branded page | One page per program | Every listing and program in one hub |
| Dedicated homepage | Not included | Your own branded homepage |
| Stays live | While the program runs | 24/7, even between programs |
| Customization | Not included | Colors, profile, hero image |
| Retargeting audience | From that page | Builds across every program you run |
| Visitor analytics | That page | The whole site |
Upgrade from inside Evocalize. Nothing for your brokerage or lender to set up.
Where it fits
Portals sell you the same name they sell your competitors. SmartSite is the other model: every program you run leaves you with an asset that is only yours and keeps compounding.
Branded to you, on your terms, with your photos and your contact details. Not a profile inside somebody else’s marketplace.
Everyone who fills out the form is yours, exclusively. Not shared with three competitors the way a purchased name is.
Every visitor joins a retargeting audience you keep and reuse, with no pixel setup and no channel configuration.
Visitor behavior feeds LeadsIntelligence AI and your program optimization, so the intelligence compounds for you.
The video those programs run is built the same way. See ListingMotion, or the full capability set on the platform overview.
Real results from real agents and loan officers
<$20 CPL
333+ potential buyers on a $750/month budget, running on autopilot for a year.
Terri Dennis
eXp Realty
153 inquiries
54,900 impressions and 1,200 clicks from listing ads, without babysitting them all day.
James Hemphill
eXp Realty
$1.5M
Two pre-approvals totaling ~$1.5M in volume in his first three months back with Evocalize.
Oscar Campa
Guild Mortgage
For agents and loan officers
For teams, brokerages, and lenders
Got questions?
SmartSite is Evocalize’s automated landing page capability for real estate and mortgage. Every time you launch a listing or loan program, it builds the branded web page that program sends people to, complete with your photos, your details, your branding, and a contact form.
It is included with listing-based programs rather than sold as a separate website product, so there is nothing to configure. The page goes live when the program does.
Launch a listing-based program in Evocalize. SmartSite creates the page automatically from the property photos and details, brands it to you, and points the program at it. There is no builder to learn and no setup step.
Buyers who click through land on a page built for that exact property, and anyone who reaches out arrives in your dashboard as a contact.
Yes. Loan officers get the same automatic pages for their programs: first-time buyer, refinance and equity, down payment assistance, and general pre-approval. Each program sends borrowers to a page written for that audience rather than a generic corporate site.
Loan officers co-marketing with an agent partner also get co-branded pages. Both brands appear on the page, the cost splits between partners, and contacts are delivered to both sides at the same time, structured for RESPA compliance.
No. SmartSite is the website. There is no hosting to buy, no builder to learn, no theme to configure, and no developer to hire. If you already have a website, SmartSite does not replace it; the program pages simply run alongside it and are built to convert paid traffic, which most general websites are not.
Every listing-based program includes a SmartSite page for that property or program, live while the program runs, with visitor data tracked from that page.
The SmartSite website upgrade brings it together: all your listings and programs in one hub, your own branded homepage, customization of colors, profile, and hero image, a site that stays live between programs, a retargeting audience that builds across every program you run, and analytics across the whole site.
An included SmartSite page is live while its program runs. If you upgrade to the SmartSite website, your site stays live permanently, so your market can find you between programs and your audience keeps growing.
You do. Contacts from your SmartSite pages are exclusively yours, not shared with competitors the way a purchased name is. Visitors become a first-party retargeting audience you keep and reuse across future programs.
That data also feeds LeadsIntelligence AI, so your highest-intent prospects surface first and your targeting sharpens as the plan learns.
Yes. Contacts captured on your pages flow into your Evocalize dashboard and through to the CRM connectors Evocalize supports, including Follow Up Boss, Total Expert, and Salesforce, so follow-up happens where your team already works.
A SmartSite page is included free with every listing-based program, so there is no separate charge to get one. Creating an Evocalize account is free with no monthly platform fee for individuals; you pay for the program spend behind the marketing you run.
The full SmartSite website is an upgrade you can turn on inside Evocalize. Teams, brokerages, and lenders can enable it across the organization; that is priced with your deployment.
Launch a program and your page goes live with it. Every visitor after that is yours.
