Every new lead, answered by a real conversation

Sela is a voice AI company built for the mortgage industry. Its AI agents call borrowers within a second of an inquiry, hold a natural spoken conversation to qualify intent and readiness, and transfer the borrower live to a licensed loan officer with the context of the call.

Sela reports that it handles more than 10 million calls a month, has supported more than $2 billion in mortgage originations, and is live with 5 of the 10 largest US mortgage lenders and 3 of the top 5 aggregator lead buyers. It is SOC 2 Type II certified and builds TCPA compliance into its calling, and every call flow, objection handler, and qualification step is designed for how mortgage actually works.

It is what makes LeadsConcierge AI work. Evocalize, the AI Marketing Director for housing, integrated its own technology with Sela’s voice AI to build a product that answers every new inquiry with a phone call and a text within seconds of it arriving.

Evocalize brings the marketing programs that generate the lead, the qualifying criteria, the calendar booking, the CRM routing, the 30-day follow-up cadence, and the reporting. Sela brings the voice: the sub-second dialing, the natural spoken conversation, the branded caller ID, and the live warm transfer to you.

Evocalize does the marketing: it runs the programs that create the inquiry, decides what LeadsConcierge AI needs to ask for that listing or loan program, books the appointment, routes the contact into your CRM, keeps every transcript, recording, and consent record on the lead, feeds LeadsIntelligence AI, and reports the result alongside the rest of your plan.

Sela does the call: placing it in under a second, holding the conversation in natural speech, running the dialing infrastructure and branded caller ID, capturing the borrower’s consent, transferring a ready lead to you live, and keeping the calling side TCPA compliant on SOC 2 Type II certified infrastructure. Sela is the voice layer inside an Evocalize product, not a separate service you buy or manage.

No. Sela is built into LeadsConcierge AI, which is built into specific Evocalize marketing programs. There is no separate contract, no separate login, and nothing to configure on Sela’s side. You approve the plan and the calls start when the leads do.

If you want to learn more about Sela as a company, that is what this page and Sela’s own site are for.

Yes. Sela builds TCPA compliance into the calling itself and runs on SOC 2 Type II certified infrastructure, and calls go out on branded caller ID so the borrower sees who is reaching them. The part that matters most for TCPA is the paper trail: LeadsConcierge AI captures the borrower’s consent during the conversation and documents it.

That consent record is timestamped and stored on the contact in Evocalize alongside the call recording and the full transcript, then synced to your CRM with the contact. So the proof of consent lives with the lead itself rather than in a separate system, and it is there when your compliance team goes looking for it.

Both. Sela’s voice AI is mortgage-native, and loan officers use LeadsConcierge AI for first-time buyer inquiries, refinance and equity inquiries, down payment assistance questions, and co-branded partner leads.

Real estate agents use the same product for listing inquiries, open house RSVPs, seller consultation requests, and sphere reconnections. Agents and loan officers can also run a single program together through Evocalize’s patented, RESPA-compliant co-marketing, in which case both partners receive the qualified contact at the same time.

Most inquiries are not ready to buy or borrow today, and that is the point of the conversation. If someone is exploring rather than deciding, LeadsConcierge AI keeps calling and texting for up to 30 days until they are ready to talk, instead of the lead going quiet in a form.

Every attempt, transcript, and qualification logs on the contact and feeds LeadsIntelligence AI, so your targeting sharpens on who actually converts. See the full picture on the platform page.