Facebook real estate advertising trends: Q2 2021

Our Q2 Facebook Real Estate Advertising Trends Analysis has just been released and holds actionable insights for anyone in real estate looking to drive leads or awareness and ensure budgets are spent effectively and efficiently.

Performance metrics for real estate advertising on Facebook are still strong, but may be starting to move. With the economy starting to broadly reopen from the pandemic, and iOS 14 privacy changes in effect, understanding Facebook advertising trends in real estate is now more important than ever.

• For the first time in 15 months, click-to-lead conversion on listing ads declined. Find out how this may impact your Facebook advertising strategy.
• Find out if Apple’s iOS 14 update impacted real estate advertising on Facebook
• Three years of historical data using 2019’s pre-pandemic data as a benchmark to 2020 and 2021’s pandemic affected landscape.