THE LOCAL MARKETING LAB PODCAST
Your source for local marketing expertise
Proven strategies to boost brand visibility, engage your target audience, and elevate your local marketing game.
SUBSCRIBE & LISTEN
Recent Episodes
Digital marketing: The secret ingredient for local growth
Senior Director of Marketing at Taziki’s Mediterranean Cafe
Unlock growth with awareness and careness 😉
VP of Franchise Development at Roll-Em-Up Taquitos
$$$ in the stars: Reviews to revenue
Founder and CEO of Ovation
Mastering the art of local engagement
VP of Business Development at BurgerFi and Anthony’s Coal Fired Pizza
Get involved. Engage locally. Be the Mayor.
COO at PDQ Restaurants
Data-driven decisions for boosting your local marketing
Co-Founder & COO of Juicer and author of the Delivering the Digital Restaurant book series
Be real: Building advocacy through authenticity
National Advisory Director at Zelnik & Company
Surprise and delight: the key to local marketing
President & CEO of Wow Bao | Managing Partner at Lettuce Entertain You
7+ ways to step up your restaurant’s local game
Career Coach at Chef Life Coaching, Host of Chef Life Radio & Co-Host of Turning the Table Podcast
About Local Marketing Lab
The Local Marketing Lab is a weekly podcast from Evocalize that explores innovative local marketing strategies for multi-location businesses.
Each episode features conversations with industry experts on leveraging technology to drive business growth. We cover topics like restaurant marketing, real estate marketing, harnessing data, digital advertising innovations, customer acquisition strategies, and more!
With actionable insights, the Local Marketing Lab podcast provides a wealth of tactical ideas that franchises, agencies, and brands can implement to boost local presence, engagement, and sales.
Justin Ulrich
VP of Marketing at Evocalize
Meet the host
Justin is a seasoned marketing leader known for his creative expertise and innovative go-to-market strategies. With vast experience spanning both B2B and B2C landscapes, Justin has made his mark across a spectrum of industries including software, POS, restaurant, real estate, franchise, home services, telecom, and more.
Justin’s career is steeped in transformative strategies and impactful initiatives. With specialties ranging from channel marketing and brand management to demand generation, his strategic vision and execution have consistently translated into tangible results.
Empower your franchisees.
Drive real local results.
Not every franchisee on your team is a marketing pro — yet.
Let’s change that. Reach out, and we’ll show you how!