THE LOCAL MARKETING LAB PODCAST
Your source for local marketing expertise
Proven strategies to boost brand visibility, engage your target audience, and elevate your local marketing game.
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Recent Episodes
The art and science of restaurant pricing
Co-Founder & CEO at JUICER
From noodles to NASCAR: Fueling local growth
VP of Marketing at JINYA Ramen Bar
Own your community: Tips for staying top of mind
CMO at Side Inc.
Driving growth with unforgettable experiences
Co-Founder at Trill Burgers
Multiplying your marketing impact
CEO of Primanti Brothers
5+ tips for meaningful customer engagement
CEO of America’s Best Restaurants
Digital marketing tools to enhance the customer journey
Chief of Staff at Area 15 Ventures and CTO for Port of Subs and Daddy’s Chicken Shack
Changing the game with innovative marketing
Founder & CEO of InstaMortgage
Driving local demand with automated marketing
CEO of Evocalize
About Local Marketing Lab
The Local Marketing Lab is a weekly podcast from Evocalize that explores innovative local marketing strategies for multi-location businesses.
Each episode features conversations with industry experts on leveraging technology to drive business growth. We cover topics like restaurant marketing, real estate marketing, harnessing data, digital advertising innovations, customer acquisition strategies, and more!
With actionable insights, the Local Marketing Lab podcast provides a wealth of tactical ideas that franchises, agencies, and brands can implement to boost local presence, engagement, and sales.
Justin Ulrich
VP of Marketing at Evocalize
Meet the host
Justin is a seasoned marketing leader known for his creative expertise and innovative go-to-market strategies. With vast experience spanning both B2B and B2C landscapes, Justin has made his mark across a spectrum of industries including software, POS, restaurant, real estate, franchise, home services, telecom, and more.
Justin’s career is steeped in transformative strategies and impactful initiatives. With specialties ranging from channel marketing and brand management to demand generation, his strategic vision and execution have consistently translated into tangible results.
Empower your franchisees.
Drive real local results.
Not every franchisee on your team is a marketing pro — yet.
Let’s change that. Reach out, and we’ll show you how!