Evocalize and Atlantic Bay Mortgage partner to bring first-of-its-kind digital co-marketing capabilities to mortgage bankers
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Austin, TX – July 22, 2024 — As housing’s biggest brands race to consolidate—from Rocket/Redfin and Lower/Movoto to Zillow—Evocalize, the patented leader in digital marketing technology, is doubling down on local relationships. Today, Evocalize announces a strategic partnership with Atlantic Bay Mortgage Group, bringing its industry-first Digital Co-Marketing Network directly to Atlantic Bay’s mortgage bankers.
This collaboration gives every Atlantic Bay mortgage banker the tools to join forces with real estate agents, driving exclusive leads, deepening local relationships, and unlocking growth—all with proven compliance, automation, and intelligence.
“This partnership is about giving power back to the local housing professional,” said Matthew Marx, CEO of Evocalize.
“In a market heading toward vertical consolidation, Atlantic Bay is leaning into automation, intelligence, and local relationships to help mortgage professionals dominate their local market.”
Through Evocalize’s patented Collaborative Marketing Platform, Atlantic Bay mortgage bankers now have access to EVOLVE, an advanced local marketing system that uses real-time data, automation, and machine learning to drive better performance across the most effective digital channels—Google, Facebook, Instagram, YouTube, TikTok, Gmail, and more.
Integrated directly into Atlantic Bay’s Total Expert CRM, this solution makes it easy for loan officers to launch pre-approved, targeted marketing programs in just a few clicks—without needing to be a marketing expert.
“Our partnership with Evocalize reflects a major evolution in how we support our mortgage bankers,” said John Wines, Chief Strategy Officer at Atlantic Bay Mortgage Group.
“By combining automation with strategy, we’re helping our team cut through the noise, connect with more homebuyers, and stay ahead of the quickly changing landscape as it moves towards consolidation.”
Atlantic Bay joins a growing network of top mortgage and real estate organizations leveraging Evocalize’s Digital Co-Marketing Network to navigate today’s market with confidence. The platform currently supports over 100,000 active users per month, with clients like Rate reporting 300% ROI and over $1 billion in incremental loan applications—a number expected to double with the addition of collaborative co-marketing.
This partnership marks a significant step forward for the housing industry—ushering in a new era of compliant, scalable, and automated local marketing that empowers loan officers to grow their business on their terms.
To activate your own account and launch your first co-marketing campaign, visit: evocalize.com/sign-up
About Evocalize
Evocalize’s Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a Meta Business Partner and a Google Business Partner. Evocalize’s technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures, and Habanero Ventures. For more information, visit evocalize.com.
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