Austin, TX – June 18, 2025 – Evocalize, the provider of patented digital marketing technology powering many of the largest real estate and mortgage brands—such as Realtor.com, Rate, CMG Financial, United Real Estate, eXp, Synergy One Lending, Atlantic Bay Mortgage, Mutual of Omaha Mortgage, Guild Mortgage, Keller Williams, and many more—is proud to announce the launch of its patented Housing Digital Co-Marketing Network, the real estate industry’s first platform for joint digital marketing.
The network connects local retail loan officers and real estate agents to collaborate on digital marketing—sharing costs, generating leads, and deepening critical relationships through seamless, RESPA- and TCPA-compliant automation. With just a few clicks, professionals can activate proven, multi-channel programs across Google, Facebook, Instagram, and more—without the complexity.
“The agent–loan officer relationship is the heartbeat of housing,” said Matthew Marx, CEO of Evocalize.
“But in a market racing toward vertical consolidation, our Co-Marketing Network puts power back into the hands of local professionals. It gives them a smarter, fairer, and more effective way to grow—together.”
Key capabilities of co-marketing include:
- Patented, automated collaboration between agents and LOs at local scale
- Built-in compliance guardrails, including:
- Mandatory 50/50 spend splits
- Pre-approved Blueprints that control message and tactic execution
- TCPA-compliant consent tools
- Balanced marketing value and cost distribution
- Local-to-local advantage: Enables grassroots collaboration that scales, counterbalancing top-down efforts from Rocket/Redfin, Zillow, and Lower/Movoto
Watch the video below to learn more about the industry’s first scaled digital co-marketing network:
Early adopters, including Synergy One Lending and EXIT Realty, report significant performance gains—highlighting fast, seamless activation, drastically improved cost per lead, and stronger partner relationships.
“Co-marketing isn’t just about sharing ad costs—it’s about sharing success,” said Annette Anthony, Director of Corporate Engagement at EXIT Realty Corp.
“It gives our Associates a simple way to collaborate with trusted loan officers, create stronger campaigns, and build deeper partnerships that go way beyond referrals. That’s where long-term growth really happens.”
With over 100,000 active agents and loan officers already using Evocalize’s technology each month, the patented platform already delivers proven results. Clients like Rate have seen 300% ROI and over $1 billion in incremental loan applications by activating collaborative digital programs.
The addition of co-marketing is expected to double this performance.
This launch marks a major milestone—not just for Evocalize, but for the broader housing ecosystem—ushering in a new era of collaborative, compliant, and scalable local marketing.
To activate your account and launch your first co-marketing campaign, visit: evocalize.com/sign-up
Coming soon: Network access expansion beyond agents and lenders to other critical local housing pros.
About Evocalize
Evocalize is the AI marketing director for the housing industry. The largest real estate and mortgage brands — along with the technology platforms (like CRMs) and marketplaces that serve them — use Evocalize to give their loan officers, agents, and local teams a full marketing director at scale. Tell it your goal and Evocalize builds the plan, generates the creative, launches across every channel, and gets smarter with every result — driving real business results and revenue without the time, expertise, or guesswork local marketing usually demands.
Evocalize is a Meta Business Partner and a Google Business Partner. More than 1,500,000 sophisticated digital marketing programs have been run on Evocalize technology, generating millions of leads and driving thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures, and Habanero Ventures. For more information, visit evocalize.com.
