Evocalize unveils Leads Intelligence: The housing industry’s first team of AI agents serving as data analysts to prioritize quality over volume
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Austin, TX – September 11, 2025 – Evocalize, the provider of patented digital marketing technology powering many of the largest real estate and mortgage brands—such as Realtor.com, Rate, Planet Home Lending, United Real Estate, eXp, Synergy One Lending, Atlantic Bay Mortgage, Mutual of Omaha Mortgage, Guild Mortgage, Keller Williams, and many more — is proud to announce the launch of Leads Intelligence, the housing industry’s first team of AI Agents designed to deliver what matters most: real customers and real transactions.
Leads Intelligence flips the old model of lead generation from low-cost volume to high-value results. While most platforms chase the cheapest leads, our team of Agents is trained to identify and prioritize real buyers, sellers, and borrowers — recognizing purchase intent, urgency signals, and financial qualification in real time. They continuously learn across tens of thousands of active users every month, while keeping local market dynamics and compliance requirements front and center — creating a system that gets smarter with every lead.
“All things equal, everyone wants quality leads. In housing, long cycle times make it hard to optimize on actual purchases, which pushed the industry to focus on driving the lowest cost per lead — often without a quality lens,” said Matthew Marx, CEO of Evocalize.
“But real estate and mortgage professionals told us they wanted more. Leads Intelligence is our answer — accurately predicting lead value up front so we can train the ad platforms’ models before signals go stale, then continually improving in a learning loop to deliver leads that are still cost-effective, but far more likely to become real buyers, sellers, and borrowers.”
Key capabilities of Leads Intelligence include:
- A team of AI Agents that score every lead in real-time, immediately predicting value based on thousands of signals
- Automatic real-time feedback loops to Google and Meta, teaching their algorithms what great customers look like
- User input-based reinforcement learning loop where every vote trains the models and improves the entire network
- Continuous optimization where local market signals always take priority while benefiting from the collective intelligence of the whole network.
In the Beta period, Leads Intelligence transformed demand generation for Real Estate and Mortgage users:
- Hot leads doubled
- High-income buyers increased 163%
- Down payment capacity improved 170%
- Low-quality leads dropped 34%
- Overall creditworthiness rose 140%
- User-scored lead quality improved 200%
“Leads Intelligence isn’t just another marketing tool — it’s a fundamental shift in how digital advertising works,” said Nick Markman, VP of Product Management at Evocalize.
“By teaching algorithms to value quality over cost, creating a system of AI Agents that learn from every interaction, and delivering measurable results from day one, we’re not just improving digital lead generation. We’re revolutionizing it.”
Leads Intelligence: Prioritizing lead quality
Leads Intelligence AI Agents operate across multiple layers simultaneously — scoring leads, feeding intelligence back to ad platforms, and evolving through user feedback. No configuration needed. No marketing experience required. Just AI Agents continuously improving your results behind the scenes, all of the time.
With over 100,000 active agents and loan officers already using Evocalize’s technology each month, the platform’s patented publishing system and digital co-marketing network now gains a critical new capability. Every improvement translates into more sold homes, more funded loans, higher ROI, and stronger agent <> LO relationships.
This launch marks a major milestone — not just for Evocalize, but for the broader housing ecosystem — ushering in a new era where quality finally beats cheap in digital lead generation.
To learn more about Leads Intelligence and how it can transform your lead pipeline, visit evocalize.com.
About Evocalize
Evocalize’s Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a Meta Business Partner and a Google Business Partner. Evocalize’s technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures, and Habanero Ventures. For more information, visit evocalize.com.
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