Evocalize and Mutual of Omaha Mortgage launch partnership to transform mortgage lead generation for loan officers
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Austin, TX, May 14, 2025 – Evocalize, the provider of patented digital marketing technology that powers many of the largest mortgage companies and real estate firms — including Realtor.com, Rate, CMG Financial, United Real Estate, eXp, Synergy One Lending, Embrace Home Loans, Guild Mortgage and many more — is excited to announce its partnership with Mutual of Omaha Mortgage.
Mutual of Omaha Mortgage has partnered with Evocalize to transform the way its loan officers connect with consumers and real estate partners in today’s digital-first landscape. This collaboration leverages Evocalize’s advanced, co-marketing technology to make compliant, data-driven lead generation for loan officers seamless and scalable across Mutual of Omaha’s national footprint.
Through this partnership, loan officers can now effortlessly deploy precision-targeted marketing programs to attract, capture, and convert high-intent borrower leads across Google, Facebook, Instagram and other popular sites online. Each program is tailored to Mutual of Omaha Mortgage’s brand and localized for individual markets, complete with AI-optimized landing pages and lead funnels. The result: smarter marketing, more qualified leads, and a faster path from first click to closed loan.
“We’re excited to join forces with Mutual of Omaha Mortgage to deliver technology that empowers their loan officers to compete at the highest level,” said Matthew Marx, CEO of Evocalize.
“Our shared vision is to simplify digital marketing while keeping it compliant and performance-driven. Now, with just a few clicks, Mutual of Omaha’s loan officers can launch data-powered programs that generate and nurture leads automatically. This cutting-edge marketing capability that was once reserved for industry giants like Zillow or Bankrate is now in the hands of every Mutual of Omaha loan officer, and we couldn’t be more excited.”
“Our partnership with Evocalize equips our loan officers with intuitive, automated marketing tools designed to deliver measurable impact,” said Brian Surgener, SVP of Strategy at Mutual of Omaha Mortgage.
“This technology puts the power of lead generation directly in their hands—eliminating the need to rely on costly third-party lead portals. By streamlining the digital marketing process, we’re empowering our team to take control of their own success, strengthen local relationships, and stay focused on delivering exceptional service to clients.”
To see how Evocalize simplifies local digital marketing for 1,500,000+ loan officers, agents, and locations to drive real business results when it’s needed most, visit evocalize.com.
About Evocalize
Evocalize’s Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a Meta Business Partner and a Google Business Partner. Evocalize’s technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures, and Habanero Ventures. For more information, visit evocalize.com.
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