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Employing slightly less than 50% of all US employees, and accounting for over 99% of US businesses, small and local businesses are a critical part of the US economy and American livelihoods. These same businesses have been disproportionately left behind when it comes to reaping the rewards of digital marketing, putting them at a disadvantage….

Digital marketing continues to grow increasingly complex, which has significantly raised the bar for many businesses. It has also made it more difficult to generate results-driven ads efficiently. And, with digital advertising’s emerging privacy-first and cookieless future taking center stage, the complexity of digital marketing will only increase.  Today, successful digital marketing programs are built…

This content was originally published on Localogy, the local marketing association, as a guest post by Philip Bruno. … Apple, Google, and Facebook are amidst a seismic shift in user privacy that is forcing the digital advertising industry to re-think two of its foundational pillars: targeting and measurement. The deadlines for businesses to react to…

When it comes to Real Estate advertising on Facebook, 2020 was an unprecedented year. With over 1 Billion ad impressions analyzed and behaviors that generated over 1,000,000 leads through Evocalize technology, our team and partners can say this with conviction. In this report, we conclude our annual analysis that showcases the month-over-month change of key…

Real Estate advertising on Facebook continues to defy 2019’s seasonality trends, and agents and brokers who capitalize on the provided opportunity will see great returns leading into 2021. The below analysis includes data from over 1 Billion ad impressions, behaviors that have generated over 650,000 leads, and metrics from the National Association of REALTORs. 2020…

When it comes to digital marketing, the complexities of our data first world leave local businesses at an extreme disadvantage compared to their larger and more sophisticated national competitors. As the internet moves towards a cookieless future this disadvantage will only grow larger.  At Evocalize, we aim to level the playing field by making the…

Our Real Estate Advertising on Facebook Industry Report continues to provide insights that agents and brokers will find valuable as they assess end-of-year strategies. The below analysis includes data from over 1 Billion ad impressions, behaviors that have generated over 650,000 leads, and metrics from the National Association of REALTORs. 2020 Month-over-Month Comparison Comparing month-over-month…

Consumer privacy is leading a wave of significant change in the digital advertising industry. This change is throwing the industry’s foundation into disarray, and the need for sophisticated solutions will put local advertisers at a major disadvantage. With $526 Billion in global digital ad spend (by 2024) in a state of flux, companies that have…