In today’s digital world, having a strong online presence is crucial for any business. But for multi-location mortgage brokers, dominating local search results is an absolute must. With 46% of Google searches having local intent, and 88% of those local searches leading to conversions, local SEO for mortgage brokers is the secret sauce to success…
Welcome to the era where AI isn’t just a buzzword; it’s the secret sauce that’s revolutionizing the way businesses operate, engage, and flourish. Whether you’re in the vibrant realm of franchises, culinary experiences, real estate, or financial services, AI is your uncharted territory brimming with untapped potential. And guess what? We’re about to unravel how…
In today’s dynamic digital landscape, short-form videos have emerged as a potent tool for businesses to captivate audiences, share compelling narratives, and drive engagement. For businesses with local operators like real estate agents or franchisees, harnessing the potential of short-form video for multi-location businesses is no longer a luxury—it’s a necessity. These bite-sized videos offer…
Marketing automation for local businesses This week Evocalize CEO Matthew Marx was a guest on This Week in Local podcast, hosted by Locology‘s Charles Laughlin. He broke down how Evocalize is using cutting-edge AI and marketing automation for local businesses (over 100,000 local businesses across the U.S.). Marketing automation is moving from nice-to-have to need-to-have…
TikTok has exploded in popularity, amassing over 1 billion active users. This massive audience represents a huge opportunity for multi-location franchises to boost brand awareness and engage Gen Z consumers. But launching effective TikTok ad campaigns at scale across all your franchise locations can be daunting. This blog serves as your guide to unraveling the…
As technology continues to evolve, artificial intelligence (AI) has emerged as a game-changer, offering a plethora of tools and solutions to elevate local businesses’ marketing efforts. This is especially true for marketing leaders of multi-location franchises, who bear the responsibility of orchestrating cohesive strategies across diverse locations. Marketing AI tools for multi-location franchises In this…
In the fast-paced world of real estate, staying ahead of the competition is essential to thrive in this dynamic market. As a real estate professional, you invest time and resources into your digital marketing campaigns, but how do you know if they’re truly driving results? Are you generating the right leads and engaging with your…
Understanding the role of local data in multi-location marketing So, you’ve got a thriving multi-location franchise, but how do you ensure your marketing efforts hit the bullseye in each location? That’s where local data marketing comes in, and it’s a game-changer. Local data is any specific information and insights related to each individual location of…
In this insightful conversation between marketing experts Matthew Marx and Jeremy Julian on The Restaurant Technology Guys Podcast, they delve into the challenges faced by franchise businesses in today’s rapidly evolving digital landscape. The discussion highlights the importance of data-driven marketing strategies, the role of Customer Data Platforms (CDPs), and the impact of local store…