by Matthew Marx, CEO of Evocalize The heartbeat of housing has always been the relationship between local real estate agents and mortgage loan officers. It’s personal, trusted, and built on mutual success. But the market is changing—fast. Automation and AI are reshaping the landscape, while giants like Rocket/Redfin, Lower/Movato, and Zillow are consolidating data and…
How to build a lead gen engine to attract, capture, and convert your own buyer and seller leads Introduction In the digital age, lead generation has become one of the most powerful business models in real estate, mortgage lending, and financial services. Platforms like Zillow, Realtor.com, and Redfin don’t just provide home listings—they operate as…
The Federal Communications Commission (FCC) has passed new regulations aimed at closing a loophole around lead generation practices. Businesses must now master FCC lead generation compliance to avoid penalties. This blog post serves as an introductory guide drawing insights from Matthew Marx, CEO of Evocalize, and Eric Troutman, TCPA attorney at Troutman & Amin, on…
