7 ways to know if your digital marketing is automated
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7 ways to know if your digital marketing is automated

Just how automated is your digital marketing, actually? In the digital age, marketing automation promises to make advertising easier, more efficient, and more effective. However, not all automation is created equal. For better or worse, ‘automation’ has become quite the buzzword, with many platforms claiming their digital marketing is automated, but behind the scenes, they…

How to harness innovation with AI across franchise locations
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How to harness innovation with AI across franchise locations

Welcome to the era where AI isn’t just a buzzword; it’s the secret sauce that’s revolutionizing the way businesses operate, engage, and flourish. Whether you’re in the vibrant realm of franchises, culinary experiences, real estate, or financial services, AI is your uncharted territory brimming with untapped potential. And guess what? We’re about to unravel how…

Local data: a game-changer for multi-location marketing
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Local data: a game-changer for multi-location marketing

Understanding the role of local data in multi-location marketing So, you’ve got a thriving multi-location franchise, but how do you ensure your marketing efforts hit the bullseye in each location? That’s where local data marketing comes in, and it’s a game-changer. Local data is any specific information and insights related to each individual location of…