27+ local marketing pro tips: Local Marketing Lab rewind

27+ local marketing pro tips: Local Marketing Lab rewind

Welcome to another insightful edition of the Evocalize blog, where we’re looking at local marketing pro tips from March’s episodes of the Local Marketing Lab podcast.  As the digital landscape continually reshapes the world of marketing, it becomes crucial for multi-location business leaders to stay alert to the latest strategies and tips. We brought together…

How to navigate FCC lead generation changes for home services

How to navigate FCC lead generation changes for home services

Understanding the FCC lead generation changes for home services The Federal Communications Commission (FCC) has implemented a pivotal rule affecting lead generation in real estate, mortgage, and by extension, various home service businesses like roofing, plumbing, and pest control. This rule mandates stricter controls on how leads are bought and sold, primarily focusing on ensuring…

Master franchise digital advertising: Tips for localized, personalized, and scalable campaigns

Master franchise digital advertising: Tips for localized, personalized, and scalable campaigns

Running effective advertising campaigns across multiple locations is a daunting task. Franchises, restaurants, real estate agencies, mortgage brokers, and other multi-location businesses face unique challenges. They need to strike the perfect balance between maintaining brand consistency and catering to local preferences. Achieving this balance is crucial for success. Especially as e-commerce businesses are projected to…

Local marketing in the AI era: A blueprint for elevating franchise marketing

Local marketing in the AI era: A blueprint for elevating franchise marketing

For local marketing in the AI era, local businesses face an inherent challenge in digital marketing. The machine learning (ML) AI models favored by large ad platforms like Google, Meta, and TikTok prefer, and optimize for, broad audiences and large spend — tactics and scale unreachable for local businesses. Some franchise groups address this by…

Unlock the power of personalized local ads for your multi-location business

Unlock the power of personalized local ads for your multi-location business

In today’s crowded digital landscape, personalized local ads are a game-changer for multi-location businesses. Consumers crave relevance and authenticity, which generic, one-size-fits-all ads often fail to deliver. 46% of all searches on Google are for local information. By personalizing your ads to resonate with local audiences, you can: However, managing personalized local ad campaigns across…

31+ expert local marketing tips to boost your multi-location business

31+ expert local marketing tips to boost your multi-location business

This February, the Local Marketing Lab podcast brought together a diverse group of industry innovators to share their strategies, challenges, and success stories.  As the digital landscape evolves, so does the approach to local marketing. Our guests, Adam Golomb, Andy Nguyen, Michelle Denogean, and Cai Palmiter provided invaluable insights into creating meaningful connections and driving…

8+ ideas to get involved in the community for mortgage brokers

8+ ideas to get involved in the community for mortgage brokers

Looking for ideas to get involved in the community for mortgage brokers and professionals? Getting involved in your local community is one of the best ways for to build your reputation, give back to causes you care about, and organically generate new business. Unlike other industries that interact with clients on a regular basis, mortgage…

9+ tips to improve real estate ads on Facebook

9+ tips to improve real estate ads on Facebook

Having an effective Facebook advertising strategy is crucial for real estate professionals looking to generate more leads and drive business growth. With over 2.9 billion monthly active users, Facebook offers an unparalleled opportunity to reach potential buyers and sellers in your local market. However, to improve real estate ads on Facebook requires more than just…

Expert strategies for local marketing: Local Marketing Lab insights

Expert strategies for local marketing: Local Marketing Lab insights

In January, the Local Marketing Lab podcast was all about bringing together smart folks from the marketing world to chat about what makes local businesses tick. They dished out some expert strategies for local marketing, shared a bunch of innovative ideas, and dug deep into the world of digital marketing, lighting the way for businesses…