Digital advertising has come a long way in just the past few years. For the first time, digital ad spending exceeded traditional ads in 2023. Automation for digital ads now lets you set up ad campaigns that practically run themselves. This saves a ton of time and effort while also improving performance. With automation, your…
The internet has become the cornerstone of modern house hunting, fundamentally changing how potential buyers and sellers engage with the market. To effectively resonate with today’s audience, real estate professionals must position themselves where their potential clients are: online. This guide is to help you get started with real estate digital advertising. The digital shift…
In today’s digital age, reaching your target audience is both an art and a science. Multi-channel marketing, simply put, involves utilizing multiple platforms and channels to promote your brand or product. These channels can include social media platforms such as Facebook, Instagram, LinkedIn, TikTok, as well as search engines like Google, and even email marketing….
In today’s digital age, where information is at our fingertips and authenticity is prized, user-generated content (UGC) has emerged as a potent force that shapes the success of multi-location brands. But what exactly is user-generated content, why has it become such a game-changer, and how should you use user-generated content for multi-location brands? User-generated content…
In today’s digital world, having a strong online presence is crucial for any business. But for multi-location mortgage brokers, dominating local search results is an absolute must. With 46% of Google searches having local intent, and 88% of those local searches leading to conversions, local SEO for mortgage brokers is the secret sauce to success…
Welcome to the era where AI isn’t just a buzzword; it’s the secret sauce that’s revolutionizing the way businesses operate, engage, and flourish. Whether you’re in the vibrant realm of franchises, culinary experiences, real estate, or financial services, AI is your uncharted territory brimming with untapped potential. And guess what? We’re about to unravel how…
In today’s dynamic digital landscape, short-form videos have emerged as a potent tool for businesses to captivate audiences, share compelling narratives, and drive engagement. For businesses with local operators like real estate agents or franchisees, harnessing the potential of short-form video for multi-location businesses is no longer a luxury—it’s a necessity. These bite-sized videos offer…
Marketing automation for local businesses This week Evocalize CEO Matthew Marx was a guest on This Week in Local podcast, hosted by Locology‘s Charles Laughlin. He broke down how Evocalize is using cutting-edge AI and marketing automation for local businesses (over 100,000 local businesses across the U.S.). Marketing automation is moving from nice-to-have to need-to-have…
TikTok has exploded in popularity, amassing over 1 billion active users. This massive audience represents a huge opportunity for multi-location franchises to boost brand awareness and engage Gen Z consumers. But launching effective TikTok ad campaigns at scale across all your franchise locations can be daunting. This blog serves as your guide to unraveling the…