The Local Marketing Lab podcast from Evocalize interviews industry experts each week to uncover tips for local marketing success and tactics that drive business growth. We wanted to recap some of the most insightful themes around successful local marketing that our guests touched on in November. By focusing on just a few key areas, restaurants…
Scaling up franchise advertising just got easier Did you know nearly 50% of all searches on Google are looking for local information? If you lead marketing for a multi-location franchise, it’s important for your customers to find your business at the right time and at the right place. But how do you start? It’s challenging…
Giving back to the community not only feels good, but it’s also good for business. When local restaurants actively support charities and involve themselves in community events, it builds goodwill and raises brand awareness. This article provides actionable ideas to help restaurant owners and staff get involved in your community for restaurants, make meaningful connections,…
For multi-location businesses, having an effective SEO strategy across all locations can seem daunting. How can you scale SEO across multi-location businesses and optimize each location’s website while still maintaining brand consistency? In this post, we’ll outline several pro tips to help multi-location brands improve local SEO and drive more traffic to each location’s website….
Getting involved in your local community is one of the best ways for real estate agents to build their reputation, give back, and generate new business leads. When you immerse yourself in community organizations and events, you increase your visibility and demonstrate your commitment to the area. This allows you to organically meet potential clients…
In today’s digital world, advertising locally requires much more than just billboards, TV commercials, and print ads. With increasing mobile usage and online shopping habits, businesses must tap into digital strategies to effectively advertise locally in 2024. This allows brands to connect with customers in their area when and where they are searching online. However,…
For small businesses and multi-location brands, implementing a strong local SEO strategy is essential for driving leads and sales. With increasing local pack competition and more voice and map searches than ever, appearing prominently in local search results can make or break your business. But local SEO certainly isn’t easy, with countless factors to optimize…
Supercharge your multi-location business For multi-location businesses, you can empower local operators with local digital marketing to engage customers and drive growth in the digital age. But what exactly is local digital marketing? In essence, local digital marketing leverages online channels to promote your brand and connect with audiences in specific geographic areas or communities….
The Local Marketing Lab podcast from Evocalize interviews industry experts each week to uncover tips for local marketing and tactics that drive business growth. After reviewing four insightful October episodes, some key themes emerged for successfully engaging customers locally. While national marketing relies heavily on polished messaging and sweeping brand image, targeting locality demands authenticity,…