Having an effective Facebook advertising strategy is crucial for real estate professionals looking to generate more leads and drive business growth. With over 2.9 billion monthly active users, Facebook offers an unparalleled opportunity to reach potential buyers and sellers in your local market. However, to improve real estate ads on Facebook requires more than just…
In January, the Local Marketing Lab podcast was all about bringing together smart folks from the marketing world to chat about what makes local businesses tick. They dished out some expert strategies for local marketing, shared a bunch of innovative ideas, and dug deep into the world of digital marketing, lighting the way for businesses…
No more direct ordering with the Order with Google button Google has recently announced a major update that impacts a key feature that local restaurants have relied heavily on – the ability for customers to order directly on Google. The Order with Google button that pops up prominently in Google Maps and Search when looking…
With digital marketing, choosing the right advertising platform can feel like navigating a complex maze, especially for businesses managing multiple locations. Are you wrestling with the decision between Facebook ads vs Google ads? You’re not alone. Many businesses find themselves at this crossroads, seeking the most effective way to drive growth across various locations. A…
Building customer loyalty is crucial for franchise profitability. With the costs of acquiring new customers continuing to rise, focusing on loyalty makes strategic sense. This is where technology comes in. By leveraging data and digital tools, franchises can gain deeper insights into customers and create more personalized, meaningful interactions that drive loyalty. This article will…
The franchise model remains a beacon of entrepreneurial spirit, merging the safety of a proven business model with the excitement of individual ownership. Yet, as the landscape becomes increasingly competitive, standing out in the franchise market is no small feat. It’s not just about a solid business plan anymore; it’s about how you can enhance…
In today’s crazy job market, snagging top talent is key for the growth and success of any multi-location business – think franchises, gyms, restaurants, or real estate brokerages. And guess what? Social media is not just for memes and cat videos; you can use social media for hiring efficiently. Ready to explore some impactful social…
For restaurants, the ability to efficiently manage and increase guest throughput with digital marketing is more crucial than ever. With the shift towards digital solutions reshaping customer engagement, franchise directors and VPs must leverage advanced marketing strategies to drive growth. The 2023 Restaurant Operator Insights Report by Toast reveals insightful statistics: 53% of restaurants now…
The holiday season just wrapped up and it was a busy month for our Local Marketing Lab podcast! We had the pleasure of hosting 3 outstanding guests across various restaurant industries to uncover tips and local marketing trends for driving success. After combing through over 2 hours of interviews, 4 major themes emerged as crucial…