Five AI tools help multi-location franchise marketers create content faster: ChatGPT for writing, strategy and image prompts, Google Gemini for summarizing videos, Midjourney for images, and ElevenLabs for AI voice and audio. Used with brand guidelines and context, they help every location publish on-brand content without starting from scratch.
As technology continues to evolve, artificial intelligence (AI) has emerged as a game-changer, offering a plethora of tools and solutions to elevate local businesses’ marketing efforts. This is especially true for marketing leaders of multi-location franchises, who bear the responsibility of orchestrating cohesive strategies across diverse locations.
Marketing AI tools for multi-location franchises
In this blog post, we’ll delve into five cutting-edge AI tools for multi-location franchises that are poised to reshape the way local businesses approach marketing. From enhancing communication to automating tasks, these tools are designed to give local businesses a significant edge in the competitive market.
Let’s explore how AI is revolutionizing the marketing landscape for franchises, bringing unparalleled innovation and efficiency to the table.
Key Takeaways
- ChatGPT drafts social posts, emails, ads and training material, and works best when trained on your brand content and guidelines.
- Google Gemini and ChatGPT can summarize YouTube videos, which speeds up competitor and industry research.
- Midjourney turns text prompts into custom branded images and ad creative.
- ChatGPT can write detailed Midjourney prompts, so non-designers get better results.
- ElevenLabs converts written content into human-like audio for podcasts, training and voiceovers.
1. ChatGPT
ChatGPT is an AI-powered language model designed to understand and generate human-like text. It’s a breakthrough tool that can comprehend context, respond coherently, and assist with various written tasks. Marketing leaders for multi-location franchises can leverage ChatGPT to enhance their communication, strategy development, and customer interactions.
With some guidance and training, ChatGPT can become an invaluable AI-powered marketing assistant for franchise brands looking to improve the efficiency, personalization, and performance of their marketing efforts. It offers a powerful new channel to engage customers and drive results.
Examples of how to use ChatGPT for franchises
For franchise marketing leaders, ChatGPT offers endless possibilities to optimize and automate critical marketing tasks. As mentioned in this webinar, you can train ChatGPT on your brand content and voice to create optimized social media posts, compelling emails, and data-backed ads tailored to your customers.
Some specific examples of how to leverage ChatGPT’s capabilities include:
- Summarizing customer feedback surveys to uncover key themes and insights you can integrate into messaging
- Crafting dynamic Facebook ads personalized to customers using their own feedback and preferences
- Building out entire StoryBrand messaging frameworks to map out customer journeys and brand narratives
- Streamlining franchisee training and onboarding processes. You can develop interactive training modules, conduct virtual role-playing scenarios, and answer common queries that new franchise owners might have
- Devising localized marketing campaigns. By providing AI-generated content suggestions, leaders can guide franchise owners in crafting compelling promotions that resonate with their specific communities. Evocalize makes this even easier by combining AI, your marketing channels, organization data, and all brand assets in one central place. You can learn more about how local digital marketing can scale across all your locations here.
The important thing is to give ChatGPT context on your brand by training it with your website content, brand guidelines, marketing assets, and other information sources. This enables ChatGPT to produce on-brand, strategically sound content optimized for your goals.
Free vs paid
ChatGPT has a free tier with basic access to its language capabilities, which is a good way for individual franchise owners to start. Paid plans raise usage limits and add more advanced models and features. Check OpenAI’s pricing page for current plans.
2. Google Gemini for video summaries
Next on our list of AI tools for multi-location franchises is Google Gemini, which can summarize YouTube videos from a link. Paste a video URL into Gemini and ask for a summary or the key talking points. You can also copy a video’s transcript into ChatGPT and ask it to summarize.
Examples of how to use AI video summaries for franchises
This makes it easy to efficiently analyze industry videos, thought leader content, and other relevant footage without having to watch the full videos.
Specific uses for marketing leaders and franchisors include:
- Quickly researching and understanding competitors’ YouTube video content
- Identifying key talking points from thought leaders as inspiration for your own content
- Summarizing customer testimonial and brand videos to inform messaging
- Creating summaries of your own videos to repurpose content across platforms
- Pulling key points from external industry or conference videos to quickly gather intelligence on trends and best practices
The time savings from not having to manually review and take notes on videos can add up. AI summaries automate the process so you can focus on strategic marketing decisions.
Free vs paid
Gemini and ChatGPT both have free tiers, and paid plans raise usage limits. Check each provider’s pricing page for current plans.
3. Midjourney
Midjourney is one of the leading AI platforms for generating stunning images and artwork. It leverages generative AI to turn text prompts into beautiful visuals.
Major studios are already using Midjourney to design graphics, characters, and scenes. The technology is also valuable for marketers looking to create custom branded imagery and engaging ad creative.
Examples of how to use Midjourney for franchises
Some specific examples of how franchise marketing leaders could apply Midjourney include:
- Designing social media posts, ads, and banners that visually represent their brand identity through custom illustrations
- Creating product images from different angles tailored to campaigns and audiences
- Producing data visualizations to make reports or infographics more engaging
- Automating image creation for location-specific ads and assets with localized details
- Testing different artistic styles and aesthetics for ad creative
- Generating visuals for presentations, websites, emails, and more
With ChatGPT crafting optimal prompts (which we will talk about next), nearly anyone can leverage Midjourney to design high-quality images. This makes producing on-brand creative content at scale far more achievable for franchises.
4. ChatGPT for Midjourney image prompts
Now that you know a bit about Midjourney, you can take those images to the next level by having ChatGPT write your prompts. Describe the image you want, ask ChatGPT for a detailed prompt that covers art style, lighting, colors, camera angle and other details, then paste it into Midjourney.
Examples of how to use AI-written image prompts for franchises
For example, you can give ChatGPT a simple description like “lion walking through the African plains” and ask for a detailed photorealistic prompt. It will consider optimal art styles, lighting, colors, camera angles and more for stunning results.
For marketing uses, AI-written prompts make it easier for brands to:
- Craft prompts for consistent branding, imagery, and tone of voice
- Quickly create on-brand social media images and ads with custom illustrations tailored to campaigns
- Have ChatGPT generate multiple prompt variations to choose from to refine the visuals
- Design visually appealing headers and graphics for blog posts, emails, reports, etc.
Rather than manually optimizing prompts through trial-and-error, you let AI do the heavy lifting and help non-designers generate beautiful marketing visuals with ease. It’s a powerful asset for creatives and non-creatives alike.
5. ElevenLabs
The last on our list of AI tools for multi-location franchises is ElevenLabs. ElevenLabs provides state-of-the-art voice generation capabilities powered by AI. It allows users to turn text content into human-like audio files. On the homepage, you can type up to 333 characters and then select one of their pre-made voices. In seconds, you can download that clip. Try it out!
Examples of how to use ElevenLabs for franchises
Dan Monaghan explained in this webinar how ElevenLabs makes it simple for brands to convert their existing written content into podcasts, audiobooks, training modules, and more. You can clone your own voice or use ElevenLabs’ realistic computer-generated voices.
Franchise marketing leaders could leverage ElevenLabs in the following ways:
- Turn written blog posts into shareable podcast episodes to reach wider audiences
- Create audiobook versions of training manuals, guides, and other educational materials for franchisees
- Produce branded podcasts that engage customers and position thought leaders
- Add voiceover narration to brand videos and advertisements
- Provide automated text-to-speech for phone systems and interactive campaigns
The text-to-speech functionality makes scaling audio content cost-effective and efficient. ElevenLabs also helps ensure brand voice consistency across mediums. It’s a versatile tool for franchises exploring new multimedia formats to connect with customers.
Free vs paid
ElevenLabs has a free plan with a monthly allowance and attribution required. If you need a commercial license, choose a paid plan. See ElevenLabs pricing for current plans.
Wrap up of AI tools for multi-location franchises
From ChatGPT’s ability to generate personalized content and assist franchise owners, to Gemini’s quick analysis of video content, Midjourney’s creative imagery, ChatGPT-written image prompts, and ElevenLabs’ transformation of text to audio – these AI tools for multi-location franchises are a testament to the boundless possibilities that technology brings.
The synergy between human creativity and AI’s computational prowess promises not only efficiency but also an opportunity for local businesses to forge deeper connections with their customers. As we look toward the future, it’s evident that embracing AI tools will be a strategic imperative for marketing leaders and franchise owners alike.
By integrating these tools into their arsenals, local businesses can harness the power of AI to navigate the competitive landscape, tell compelling brand stories, and unlock unparalleled growth potential.
The future of local business marketing is here, and it’s AI-powered.
Frequently Asked Questions
What are the best AI tools for multi-location franchises?
Five that franchise marketers use are ChatGPT for writing, strategy and image prompts, Google Gemini for summarizing videos, Midjourney for images, and ElevenLabs for AI voice and audio. Each helps teams produce on-brand content faster across locations.
How can franchise marketers use ChatGPT?
Train it on your website content, brand guidelines and marketing assets, then use it to summarize customer feedback surveys, draft personalized Facebook ads, build messaging frameworks, streamline franchisee training and onboarding, and suggest localized promotions for each community.
How can AI create marketing images for franchises?
Midjourney turns text prompts into custom branded visuals such as social posts, ads, banners and location-specific assets. ChatGPT can write detailed prompts covering style, lighting, colors and camera angle, which helps non-designers get high-quality results.
How can franchises use ElevenLabs?
ElevenLabs turns written content into human-like audio. Franchise marketers can convert blog posts into podcast episodes, create audio versions of training manuals, add voiceover to brand videos, and use text-to-speech for phone systems. The free plan requires attribution, and commercial use needs a paid plan.
How can multi-location brands run localized marketing with AI at scale?
General-purpose AI tools help create content, but each location still needs its own marketing programs. Evocalize is the AI marketing director for multi-location brands: Evo builds, launches and improves marketing programs for each location in its own market, with headquarters approving the programs once. See the franchise and multi-location page.
