Maximizing ROI with local internet marketing: Tips and tricks

October 30, 2023

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Welcome to the exciting world of local internet marketing, where your location can shine on the digital stage, capturing the attention of your target audience with precision. We understand that as local operators, business owners, or even real estate agents, your quest for an impactful online presence is a crucial part of your success. That’s where Evocalize steps in, bringing you the power to maximize your Return on Investment (ROI) and turn your local internet marketing endeavors into a triumph.

In this blog post, we’re diving deep into the dynamic realm of local internet marketing. We’ll unveil the tips and tricks that will equip you with the knowledge and strategies needed to make your location or services a star on the internet. Whether you’re already familiar with digital marketing or just starting to explore its vast landscape, our mission is to empower you with insights that can make a real difference.

Person on a computer

The local internet marketing landscape

Local internet marketing, the art of promoting your business or property online, is a game-changer in today’s business world. 97% of people learn more about a local business online that anywhere else. Local internet marketing is not just about having a website; it’s about crafting a compelling digital presence that captivates your local audience. It’s your ticket to reaching your community in the digital age.

Now, we understand that navigating this landscape can be a bit challenging. As a local operator, you’re undoubtedly aware of the unique set of challenges that come with the territory. From managing your business or property to providing the best experience for your customers or tenants, there’s often little time left to master the intricacies of digital marketing.

But, fear not! The good news is that you don’t have to go it alone. We’re here to simplify your journey. Our platform is designed to not only streamline local internet marketing but also make it super easy for non-marketers like you to achieve impressive results.

So, whether you’re a real estate agent looking to sell more properties, a business owner aiming to increase foot traffic, or a local operator with a mission to enhance your online presence, local internet marketing is your answer. In the following sections, we’ll delve into practical tips and tricks to help you maximize your ROI and make the most of this exciting digital journey. 

Tip 1: Collaboration is key

In the realm of local internet marketing, collaboration is your secret weapon. As a local operator or business owner, your expertise lies in running your establishment efficiently and delivering exceptional experiences to your customers or clients. When it comes to the intricacies of local internet marketing, leaning on your corporate marketing team can be a game-changer.

Let’s consider this scenario: You’re a real estate agent with a portfolio of stunning properties, and you’re eager to showcase them online. You recognize the immense potential of local internet marketing to attract potential buyers and tenants. However, the complexity of running digital campaigns might not be your forte.

This is where Evocalize comes into play, bridging the gap between your expertise and the digital marketing realm. By collaborating closely with your corporate marketing team, you can tap into their resources, insights, and strategies tailored for local internet marketing. Evocalize’s platform provides a centralized hub where corporate marketers can seamlessly share blueprints, which are sophisticated digital marketing programs that lock down messaging, branding, business logic, and audiences, specifically designed for local operators like you.

Franchise digital marketing tools for anyone.

While it’s evident that Evocalize is the ultimate tool to streamline this collaboration, there are still steps you can consider. You can initiate the conversation with your corporate marketing team about how they can support your local internet marketing efforts. Discuss your goals, share your insights about your local audience, and explore ways to align messaging and campaigns. Collaboration, even in its simplest form, can lay the foundation for a successful local internet marketing strategy.

Remember, local internet marketing is not a solo endeavor. It’s a symphony of efforts that can yield incredible results when local operators and corporate marketing teams work in harmony. Evocalize simply supercharges this collaboration, making it even more efficient and results-driven.

Tip 2: Targeting for local success

One of the cornerstones of successful local internet marketing is hyper-targeting. In a world inundated with digital noise, standing out as a local business or real estate agent requires precision in reaching the right audience at the right time. This is where the concept of hyper-targeting in local internet marketing comes into play.

Think of it this way: You’re a local operator managing a charming café in a bustling neighborhood. Your goal is to entice nearby residents and visitors to experience your cozy ambiance and delicious coffee. Traditional, broad-stroke advertising won’t cut it in the realm of local internet marketing. What you need is a strategy that puts your message directly in front of those who are most likely to step through your café’s door.

Evocalize, equipped with its sophisticated algorithm, takes the guesswork out of hyper-targeting. The platform empowers you to define your audience based on specific criteria, such as location, demographics, interests, and more. In the language of local internet marketing, this means that your messages reach the very people who are most likely to engage with your business.

By embracing hyper-targeting through Evocalize, your local internet marketing campaigns become like laser beams of engagement. They are focused, efficient, and designed to maximize your ROI. The days of casting a wide net and hoping for the best are over. With hyper-targeting, your messages become highly relevant and compelling to your local audience, ensuring that every dollar spent on your digital marketing efforts is a dollar well invested.

Even without Evocalize, you can explore hyper-targeting by leveraging the targeting options available on popular advertising platforms like Facebook and Google. These platforms provide tools to define your audience based on various parameters. While it may not be as seamless and precise as Evocalize’s approach, it’s a step you can take to make your local internet marketing more efficient.

Tip 3: Multi-channel campaigns for amplified impact

For local internet marketing, reaching your audience across multiple digital channels can significantly boost your visibility and engagement. Imagine your business or property showcased not only on one platform but on various platforms simultaneously. This is the essence of multi-channel marketing, and it’s a strategy that can make a substantial difference.

Let’s illustrate this with an example: You’re a local operator managing a cozy boutique in the heart of a vibrant downtown area. You’re eager to let both locals and tourists know about your unique offerings. In this digital age, relying on just one platform might limit your reach. You need a strategy that seamlessly extends your presence across platforms like Facebook, Google, Instagram, TikTok, and YouTube.

Enter Evocalize, your ultimate multi-channel marketing ally. With our platform, you can create and manage campaigns across these channels without the hassle of handling each one individually. This means your message can be where your audience is, ensuring that your local internet marketing efforts are seen by the right people at the right time.

Multi-channel marketing via Evocalize also ensures consistency in your messaging and branding across various platforms. Your audience receives a unified and compelling message, enhancing their trust in your brand. The result? A significant boost in your local internet marketing’s ROI as you tap into a broader audience base.

We recommend that you start exploring multi-channel marketing. Platforms like Facebook Ads Manager and Google Ads provide the tools to run campaigns across various channels. While it might involve a bit more manual effort, it’s a strategy that can pay off by expanding your digital reach. The key is to maintain consistent branding and messaging across all channels to create a unified digital presence.

Check out additional strategies for multi-channel marketing

Tip 4: Data-driven decision-making for precision

In the world of local internet marketing, data is your compass. The ability to gather, interpret, and apply data insights can steer your campaigns toward success. 

Picture this scenario: You’re a local operator managing a boutique hotel in a bustling tourist destination. You’re eager to attract more visitors and create memorable experiences. Here’s where data comes into play. You can collect information about your guests, their preferences, and their interactions with your website and social media.

Evocalize simplifies the data game by harnessing machine learning and AI to your local internet marketing. This data-driven approach can help you understand what’s working in your efforts and what needs adjustments. With Evocalize, you’re not left guessing about the impact of your campaigns; you have concrete data to guide your decisions.

Data sources connected to Evocalize

Tools like Google Analytics and social media insights can provide valuable information about your audience’s behavior as well. By analyzing this data, you can uncover trends, preferences, and opportunities to refine your local internet marketing strategies. 

Data empowers you to make informed choices that can maximize your ROI. The key is to regularly review and act on the insights you gain, ensuring that your efforts are always aligned with your audience’s needs and expectations.

Read more about the power of automation for digital ads

Tip 5: Automation for Efficiency

The ability to automate repetitive tasks can save you time and resources, allowing you to focus on what truly matters: delivering exceptional experiences to your customers or clients. Automation is like having a dedicated assistant that works tirelessly in the background, ensuring that your local internet marketing efforts run seamlessly.

You might be a local operator managing a restaurant with a loyal customer base. Your plate is already full, so it could feel daunting to manage digital marketing campaigns on a weekly or even daily basis. That’s where automation steps in.

Marketing automation for local internet marketing

Evocalize empowers you with automation features that handle various aspects of your local internet marketing. From launching new campaigns to optimizing ads, automation can do it all. This means that you can set your marketing strategies in motion and let the system take care of the rest. Imagine the convenience of having ads launched on Google, Facebook, Instagram, TikTok and more based on data parameters you set. 

Automation via Evocalize not only saves time but also ensures that your campaigns are consistently executed. It minimizes the risk of oversights or delays in your marketing efforts, guaranteeing that your messages reach your audience at the right time.

Some examples include: 

  • Weather-triggered ads: Evocalize can create and launch ads that automatically adjust based on real-time weather conditions. For instance, if you run a restaurant, your ads can promote cozy soups on chilly days and refreshing beverages on hot summer afternoons. 
  • Inventory-driven ads: Ads that update based on your available stock. When a popular product is back in stock or a sale item is about to run out, your ads will reflect these changes, driving urgency and sales.
  • New Listings or Offer Ads: Whenever a new real estate property becomes available or you have a limited-time promotion, Evocalize can generate and launch ads to promote these listings or offers.
  • Retargeting Ads: Evocalize can set up automated retargeting ads that target users who have previously interacted with your business online. This ensures that potential customers receive reminders and tailored content to re-engage them.
Two ads powered by data from the current weather conditions

You can start incorporating automation into your local internet marketing by planning our your ads in advance and scheduling them out. While it may not be as comprehensive as the automation provided by Evocalize, it’s a valuable step to simplify your marketing tasks.

Empowering local operators

You’ve discovered the power of local internet marketing, and we’ve explored how Evocalize can streamline and enhance your digital marketing journey. But the true magic happens when you take the knowledge and insights you’ve gained here and put them into action.

With Evocalize, you have the potential to achieve remarkable results in your local internet marketing efforts. Let’s reiterate what’s in it for you:

  • Simplicity: Evocalize simplifies the complexities of local internet marketing, making it accessible and easy to use even if you’re not a marketing expert.
  • Efficiency: With automation, hyper-targeting, and multi-channel marketing, your efforts become more efficient, saving you valuable time.
  • Consistency: Evocalize ensures your brand and messaging stay consistent across all platforms, reinforcing your identity.
  • Data-driven success: You can make informed decisions, backed by data and insights, to continually improve your campaigns.
  • Maximized ROI: Evocalize is designed to boost your Return on Investment, ensuring that every dollar spent on digital marketing yields results.

But we understand that implementing such tools may require collaboration with your corporate marketing teams. Here are some key points to help you present the advantages of Evocalize to decision-makers:

  • Streamlined collaboration: Highlight how Evocalize bridges the gap between local operators and corporate marketing teams, creating a more efficient and harmonious working relationship.
  • Efficiency gains: Emphasize how automation features can save time and resources, allowing you to focus on your core responsibilities.
  • Precise targeting: Showcase the benefits of hyper-targeting in reaching the right audience with the right message, leading to improved customer engagement.
  • Consistent branding: Explain how Evocalize ensures that your brand’s identity remains consistent across all platforms, fostering trust and recognition.
  • Data-driven insights: Discuss the power of data-driven decision making and how it can lead to more effective marketing strategies.
  • Maximizing ROI: Stress that Evocalize is designed to boost your ROI, making it a strategic investment for the success of the local operator’s business.

So, local operators, it’s time to start the conversation. Reach out to your corporate marketing teams, discuss the benefits of Evocalize, and explore how it can revolutionize your local internet marketing efforts. Your location can shine on the digital stage, capturing the attention of your target audience with precision. We’re here to empower you, and with your corporate marketing team’s support, the possibilities are endless. 

Learn more about 7 effective ways to build a local customer base for your business.

7 effective ways to build a local customer base for your business

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