Understanding the role of local data in multi-location marketing So, you’ve got a thriving multi-location franchise, but how do you ensure your marketing efforts hit the bullseye in each location? That’s where local data marketing comes in, and it’s a game-changer. Local data is any specific information and insights related to each individual location of…
In this insightful conversation between marketing experts Matthew Marx and Jeremy Julian on The Restaurant Technology Guys Podcast, they delve into the challenges faced by franchise businesses in today’s rapidly evolving digital landscape. The discussion highlights the importance of data-driven marketing strategies, the role of Customer Data Platforms (CDPs), and the impact of local store…
Get the inside scoop on the latest real estate advertising trends! Our new report uncovers major shifts in Google, Facebook, and Instagram ads during Q2 2023. We break down these trends with data spanning from January 2021 to June 2023 to see how today’s shifting market is affecting digital advertising. Executive summary The Q2 2023…
Get the inside scoop on the latest real estate advertising trends! Our new report uncovers major shifts in Google, Facebook, and Instagram ads during Q2 2023. We break down these trends with data spanning from January 2021 to June 2023 to see how today’s shifting market is affecting digital advertising. Executive summary The Q2 2023…
Unlock the power of data and boost your marketing impact for each location In today’s digital age, data has become a powerful asset for businesses looking to enhance their marketing efforts. The ability to leverage data for location-based digital marketing has opened up new possibilities for targeting specific audiences, personalizing campaigns, and automating marketing processes. …
In this webinar, hosted by Dan Monaghan from the International Franchise Association (IFA), we delve into the exciting world of Artificial Intelligence (AI) and its profound influence on the franchising industry. Discover how AI for franchising is paving the way for unprecedented growth and efficiency in this AI-powered era! If you want to read the…
In a recent podcast episode of “Turning the Table,” Nick Markman from Evocalize and Jim Taylor from Turning the Table discussed the growing influence of generative AI for restaurants in local marketing and its potential benefits for businesses. Artificial intelligence, particularly generative AI, holds immense potential to save time, personalize marketing efforts, and deliver outstanding…
In today’s fiercely competitive digital landscape, multi-location franchises are seeking effective ways to capture the attention of their target audience. Google Discovery Ads for franchises is a game-changing solution — a dynamic advertising platform that propels brands to new heights of success. In this article, we’ll dive deeper into the reasons why multi-location franchises should…
by Matthew Marx Originally published on Retail TouchPoints Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its…