Mastering Google Discovery Ads for franchises: Your key to multi-location success

May 31, 2023

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In today’s fiercely competitive digital landscape, multi-location franchises are seeking effective ways to capture the attention of their target audience. Google Discovery Ads for franchises is a game-changing solution — a dynamic advertising platform that propels brands to new heights of success.

In this article, we’ll dive deeper into the reasons why multi-location franchises should embrace Google Discovery Ads and showcase the remarkable advantages they bring. Plus, we’ll introduce you to Evocalize’s Google Discovery Ads Blueprint, a tool that empowers your team to create, optimize, and monitor impactful campaigns with ease.

Example of two types of Google Discovery Ads.

Why Google Discovery Ads for franchises?

Broader reach and increased visibility
Google Discovery Ads enable multi-location franchises to maximize their brand’s visibility by reaching millions of potential customers across Google’s extensive network. With placements on popular platforms like YouTube, Gmail, and Discover, you can tap into a massive pool of engaged users. This broader reach translates into enhanced brand exposure and increased opportunities for customer acquisition.

Highly engaging and visually captivating
One of the key advantages of Google Discovery Ads for franchises is their ability to captivate audiences through visually stunning creatives. These ads feature large, eye-catching images complemented by compelling headlines, effectively grabbing users’ attention. Depending on your industry, click-through-rates for Google Discovery can range anywhere from 2.24% to over 8%. By leveraging visually rich ad formats, multi-location franchises can drive higher user engagement and ultimately boost conversion rates.

Precise audience targeting with machine learning
Google Discovery Ads harness the power of Google’s advanced machine learning capabilities to ensure your ads are displayed to the most relevant audience. By analyzing user interests, behavior patterns, and demographics, the platform delivers your ads to users who are more likely to be interested in your offerings. This precise targeting eliminates wasted ad spend and enables you to reach the right customers at the right time.

Seamless integration with Google’s ecosystem
Google Discovery Ads seamlessly integrate across multiple platforms within the Google ecosystem. This integration enables a cohesive and consistent brand experience for users as they interact with your ads across different touchpoints. Whether users are browsing YouTube, checking their Gmail, or exploring Discover, your multi-location franchise remains present and top of mind.

Evocalize’s Google Discovery Ads Blueprint: Empowering your success

Now, imagine simplifying the process of creating, launching, and managing Google Discovery Ads campaigns with just a few clicks. Enter Evocalize’s Google Discovery Ads Blueprint — a powerful marketing tool that empowers your team to achieve exceptional results. With the Google Discovery Ads Blueprint, you’ll unlock an array of benefits that make managing your campaigns a breeze.

Example of creating a Google Discovery Ad in just a couple of clicks with Evocalize.

Efficiency at its finest

Say goodbye to the complexity of setting up campaigns, ad groups, and ads manually. The Google Discovery Ads Blueprint streamlines the process, enabling each location to launch campaigns efficiently and effectively. Within minutes, your multi-location franchise can increase foot traffic, improve sales, or recruit — on brand and with local flavor.

Optimized targeting and bidding strategies

Guided by the blueprint’s best practices, your marketing programs will automatically identify the most effective targeting options and bidding strategies to reach your ideal audience. With every click and impression, your ad spend is maximized, ensuring the best possible return on investment across each location.

Example performance dashboard for a Google Discovery Ads campaign in Evocalize.

Track, analyze, and succeed

The Google Discovery Ads Blueprint provides invaluable insights into tracking and analyzing campaign performance. Armed with this knowledge, your team can make data-driven decisions to optimize your campaigns for even better results. Monitor the success of your campaigns by region or specific location, identify areas for improvement, and take your multi-location franchise’s marketing strategy to the next level.

Empowering your team for success

The Evocalize Google Discovery Ads Blueprint is designed to empower marketers and non-marketers alike with easy-to-use tools for creating sophisticated Google Discovery Ads campaigns. Now, anyone on your team can unleash their creative genius by quickly generating eye-catching ads that resonate with your target audience, driving higher engagement and conversion rates. The blueprint harnesses Google’s machine learning-powered targeting capabilities to ensure your ads reach the right audience, maximizing your campaign’s effectiveness. With built-in optimization and powerful reporting, anyone can monitor and analyze campaign performance, allowing you to make informed decisions or sit back and let the Blueprint fine-tune your campaigns for maximum impact.

Unlock the full potential of Google Discovery Ads with our playbook

Google Discovery Ads present a compelling opportunity for multi-location franchises to expand their reach, engage their target audience, and drive remarkable results.

By embracing Evocalize’s Google Discovery Ads Blueprint, your team can unlock the full potential of these ads, streamlining campaign setup, optimizing targeting strategies, and monitoring performance effortlessly.

Download our comprehensive guide, “The Google Discovery Ads playbook“. This resource provides deep insights into leveraging Google Discovery Ads for franchises and how you can scale it across multiple locations.

Level up your marketing and download the Google Discovery Playbook for franchises.

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