Evocalize partners with Total Expert and rebel iQ to revolutionize local digital marketing for mortgage professionals with powerful lead generation tools
Austin, TX, November 13, 2024 — Evocalize, the provider of patented technology that powers many of the largest and most effective local digital marketing solutions in the financial services industry — including Realtor.com, Rate, CMG Financial, Embrace Home Loans, Synergy One Lending and many more — is excited to announce its newest integration partnership with Total Expert and rebel iQ.
Evocalize is collaborating with Total Expert and rebel iQ to transform how mortgage professionals approach local digital marketing. Formerly only available to large enterprises, for the first time ever, individual LOs will have access to a turnkey solution that easily launches highly sophisticated lead generation campaigns targeting segmented audiences from Total Expert across popular websites, Google, Facebook, Instagram, and YouTube.
“We’re thrilled to partner with both Total Expert and rebel iQ, two companies that share our vision of equipping local professionals with the tools they need to attract and engage customers, grow their businesses, and position themselves as the mortgage experts in today’s competitive markets,” said Matthew Marx, CEO of Evocalize.
“With recent updates from the FCC mandating consent from borrower leads, the ability for loan officers to generate their own leads has never been more important. Together, we’re making it easier than ever for lenders to leverage data-driven marketing strategies that optimize performance and maximize return on investment.”
Leveling up Total Expert marketing
With just a few clicks, Total Expert platform users can effortlessly set up an Evocalize account, gaining access to high-performing ad programs designed to elevate their brand and generate quality leads without the need for third-parties or a full-scale marketing team. In less than a minute, Evocalize’s patented automation and AI engine combines pre-tested images, text, and targeted keywords to ensure ads are shown to the right customers and prospects at the right time. In addition to creating effective local marketing programs, themed rebel iQ landing pages are also instantly created to capture high-quality leads. Those leads are seamlessly routed back to Total Expert Journeys to help users immediately engage with prospective clients.
“Partnering with Evocalize will substantially impact our users,” said Total Expert Founder and CEO Joe Welu.
“Our collaboration will help our network enhance their abilities and further customize how they connect with clients, generate leads, and enhance customer Journeys so they can continue to grow their businesses. The combined partnership continues to build on our commitment to provide our users with the best tools available so they can deliver better financial outcomes for their customers and win their loyalty.”
“We couldn’t be more excited to expand our partnership with Total Expert and Evocalize,” said rebel iQ CEO, Andrew Pawlak.
“By connecting directly into their ad programs, Total Expert users will be able to take advantage of our pre-tested, fully optimized landing pages, ensuring they get the most out of each dollar spent. This collaboration enables our users to deliver better outcomes, streamline their marketing efforts, and achieve greater success in their local markets.”
To see how Evocalize simplifies local digital marketing for 1,500,000+ agents, LOs and others to drive real business results when it’s needed most, visit evocalize.com.
About Total Expert
Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies. Total Expert is now available for purchase on the AWS Marketplace and Salesforce AppExchange.
About Evocalize
Evocalize is the AI marketing director for the housing industry. The largest real estate and mortgage brands — along with the technology platforms (like CRMs) and marketplaces that serve them — use Evocalize to give their loan officers, agents, and local teams a full marketing director at scale. Tell it your goal and Evocalize builds the plan, generates the creative, launches across every channel, and gets smarter with every result — driving real business results and revenue without the time, expertise, or guesswork local marketing usually demands.
Evocalize is a Meta Business Partner and a Google Business Partner. More than 1,500,000 sophisticated digital marketing programs have been run on Evocalize technology, generating millions of leads and driving thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures, and Habanero Ventures. For more information, visit evocalize.com.
