Guild Mortgage enhances loan officer lead generation through Evocalize partnership
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Austin, TX, Apr 16, 2025 – Evocalize, the provider of patented digital marketing technology that specializes in loan officer lead generation and powers many of the largest mortgage companies and real estate firms — including Realtor.com, Rate, CMG Financial, United Real Estate, eXp, Synergy One Lending, Embrace Home Loans, and many more — is excited to announce its partnership with Guild Mortgage.
Guild Mortgage has teamed up with Evocalize to revolutionize how its mortgage loan officers generate leads and engage with referral partners. This powerful partnership introduces technology that makes compliant loan officer lead generation turnkey for Guild’s network. The system simplifies local digital paid marketing by automatically launching hyper-targeted marketing programs across high-traffic channels like Google Search, Facebook, Instagram, Gmail, and YouTube, builds customized landing pages and lead funnels around Guild’s unique marketing themes, and connects all of the data together to train AI models on success. This ultimately enables Guild to more efficiently connect loan officers with high-intent borrowers.
“We’re thrilled to partner with Guild Mortgage because we share the same mission — to equip loan officers with smart, compliant tools that expand their reach, strengthen partner engagement, and fuel business growth,” said Matthew Marx, CEO of Evocalize.
“With just a few clicks, Guild’s loan officers can now run sophisticated digital marketing programs, capture leads, and funnel them directly into their Salesforce CRM for automated nurturing — putting complete control of loan officer lead generation and nurturing at their fingertips. It’s technology that only the lead portals and marketplaces such as Zillow, Bankrate, Redfin and others have had access to, now in every Guild loan officer’s hands!”
“Our partnership with Evocalize empowers our LOs with seamless, automated marketing solutions built to drive real results. By simplifying their marketing workflows, we’re enabling them to focus on what they do best — serving clients and building strong relationships in their local markets,” said Drew Gillett, VP of Field Marketing at Guild Mortgage.
To see how Evocalize simplifies local digital marketing for 1,500,000+ loan officers, agents, and locations to drive real business results when it’s needed most, visit evocalize.com.
About Evocalize
Evocalize’s Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a Meta Business Partner and a Google Business Partner. Evocalize’s technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures, and Habanero Ventures. For more information, visit evocalize.com.
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