by Matthew Marx I’m excited to announce Evocalize has raised a $12 million Series A investment. We’ll use the investment to expand our successful solution for real estate businesses and build on our real estate successes to bring our powerful, data driven, push-button simple collaborative marketing technology to more local and national-to-local businesses across industries….
With mortgage rates and inventory at record lows, the housing market remains scorching hot. Hot markets are a seller’s dream, and many brokers, loan officers, and agents love this season as much as home sellers do. But just beneath the surface of all those shiny “sold” announcements lurk hidden, industry-wide downsides: Ineffective marketing. Wasted budgets…
Technology has a larger role to play in the mortgage and real estate industries was an oft repeated refrain we heard while attending both HousingWire’s in-person event in September and again during their virtual summit last week. As anyone in the mortgage and real estate worlds can tell you, buying/selling a home and getting or…
by Spencer Smith Through-Channel Marketing Automation (TCMA) arose to solve the problem of sharing messaging and materials at scale for customization by local teams for local marketing. While it has made distribution of materials easier at scale, most solutions lack a digital marketing component, leaving local businesses and teams to tackle digital marketing alone. Into…
by Ryan Anthony Evocalize attended and spoke at Localogy 2021 in late September, along with nearly 300 other attendees from SaaS companies, agencies, media, and brands who were focused on local marketing. Spencer Smith, Evocalize’s VP of Marketing, spoke on a panel about the future of marketing platforms. Other topics of conversations ranged from how…
by Gabriel Gervelis Originally posted on Marketing Sherpa. EXIT Realty International is based out of Canada with thousands of independent contractors stretched across many local markets. “Our challenge is to create digital marketing programs that use our corporate messages and adapt them, so they are localized to an agent in Alabama as well as a…
Employing slightly less than 50% of all US employees, and accounting for over 99% of US businesses, small and local businesses are a critical part of the US economy and American livelihoods. These same businesses have been disproportionately left behind when it comes to reaping the rewards of digital marketing, putting them at a disadvantage….
Digital marketing continues to grow increasingly complex, which has significantly raised the bar for many businesses. It has also made it more difficult to generate results-driven ads efficiently. And, with digital advertising’s emerging privacy-first and cookieless future taking center stage, the complexity of digital marketing will only increase. Today, successful digital marketing programs are built…
This content was originally published on Localogy, the local marketing association, as a guest post by Philip Bruno. … Apple, Google, and Facebook are amidst a seismic shift in user privacy that is forcing the digital advertising industry to re-think two of its foundational pillars: targeting and measurement. The deadlines for businesses to react to…