Original Posting: on LionDesk Blog, “LionDesk launches Digital Advertising Portal” Carlsbad, CA: LionDesk, one of the world’s most innovative CRM, Marketing and Transaction Management platforms, announces the introduction of a powerful advertising portal that gives users the ability to generate leads using proven ad templates and custom audiences directly from inside the platform. This is…
This will be the fourth continuation of our analysis showing COVID-19’s impact on Real Estate Advertising on Facebook. Each month, our team will continue to analyze month-over-month result data from a subset of our Real Estate advertising business. To date, we analyzed over 380,000,000 ad impressions and behaviors that have generated 190,000 leads. Below, alongside…
Since March, our team has been dedicated to sharing knowledge that helps Agents and Brokers make educated decisions regarding Facebook and Instagram advertising during the Pandemic. To continue our promise to the real estate industry we have added another month-over-month analysis that compares April and May result data to our analysis. Between February and May…
Today, tech companies are rushing to help users grow their businesses by integrating Facebook Ad programs directly into their platforms. These integrations help small businesses save precious time by eliminating the need to tinker with data to create audiences, build robust suites of ad creative, or worry about executing best practices to maximize performance. In…
In 2006, Amazon became much more than an ecommerce giant with the launch of AWS, their robust cloud computing platform. This new platform was key in helping Amazon capture and capitalize on vast quantities of highly-relevant data. The resulting boost to their bottom line and share price has been astonishing. Today, Amazon’s ability to monetize…
It’s no big secret that digital media is dominating traditional media channels such as Radio, TV, and Print. In fact, by 2023 eMarketer predicts that digital media will account for two thirds of all media spending. This is a significant shift! But with this rise in digital’s dominance, why is traditional media still overtaking digital…
Last month we published an impact report showcasing COVID-19’s impact on real estate advertising on Facebook’s family of apps and services. This month-over-month analysis used result data from a subset of the media spend leveraging our technology in the real estate industry. The subset includes data from 160 million ad impressions and behaviors that generated…
These are unprecedented times. To overcome this, we must come together as a global community with our resources in order to help however we can. At Evocalize, our contribution means helping our partners and advertisers understand the changing dynamic of real estate advertising on Facebook to make sure they are putting their dollars to good…