When it comes to Real Estate advertising on Facebook, 2020 was an unprecedented year. With over 1 Billion ad impressions analyzed and behaviors that generated over 1,000,000 leads through Evocalize technology, our team and partners can say this with conviction. In this report, we conclude our annual analysis that showcases the month-over-month change of key…

Real Estate advertising on Facebook continues to defy 2019’s seasonality trends, and agents and brokers who capitalize on the provided opportunity will see great returns leading into 2021. The below analysis includes data from over 1 Billion ad impressions, behaviors that have generated over 650,000 leads, and metrics from the National Association of REALTORs. 2020…

When it comes to digital marketing, the complexities of our data first world leave local businesses at an extreme disadvantage compared to their larger and more sophisticated national competitors. As the internet moves towards a cookieless future this disadvantage will only grow larger.  At Evocalize, we aim to level the playing field by making the…

Our Real Estate Advertising on Facebook Industry Report continues to provide insights that agents and brokers will find valuable as they assess end-of-year strategies. The below analysis includes data from over 1 Billion ad impressions, behaviors that have generated over 650,000 leads, and metrics from the National Association of REALTORs. 2020 Month-over-Month Comparison Comparing month-over-month…

Consumer privacy is leading a wave of significant change in the digital advertising industry. This change is throwing the industry’s foundation into disarray, and the need for sophisticated solutions will put local advertisers at a major disadvantage. With $526 Billion in global digital ad spend (by 2024) in a state of flux, companies that have…

This is the sixth continuation of our COVID-19 impact report. In order to understand COVID-19’s impact on Real Estate Advertising on Facebook, our team has analyzed over 480,000,000 ad impressions and behaviors that have generated over 280,000 leads. Looking ahead to next month’s analysis, we will begin to transition this report to an ongoing look…

As marketers, finding ways to successfully drive business metrics and organizational goals through marketing is our mission, and continued optimization of our marketing strategy and tactics is our daily work. In the last few years Incrementality and Lift as buzzwords in marketing have started to overshadow other marketing topics, especially given the increasing focus on…

Brands that win strategically harness the power of their collective marketing network to generate new revenue while reducing operating costs. Here’s how marketing leaders build the operating model to make that happen. The acceleration in marketing technology and data management is fueling an electric excitement among marketers who are passionate about delivering exceptional consumer marketing…