Why we created the housing industry’s first Digital Co-Marketing Network

by Matthew Marx, CEO of Evocalize

The heartbeat of housing has always been the relationship between local real estate agents and mortgage loan officers.

It’s personal, trusted, and built on mutual success. But the market is changing—fast. Automation and AI are reshaping the landscape, while giants like Rocket/Redfin, Lower/Movato, and Zillow are consolidating data and power, putting local professionals at risk of being left out of the process from the very start of the home-buying journey.

Make no mistake, this is a battle for the top of the funnel — the customer connection.

But, these mega platforms have to play by the same rules that you do: their traffic largely comes from Meta, Google, and TikTok, they have to comply with laws like TCPA and RESPA, and local always wins when playing on a level field.

At Evocalize, we believe that housing will always be fundamentally local—and that in an AI-first world, genuine human connection will become more essential and potentially the single differentiator.

As Mark Cuban recently put it:

“AI is going to get creepily convincing. But that only makes live, IRL human connection more essential—and more in-demand.”

We don’t believe that real estate agents or loan officers are about to be replaced anytime soon. Instead, we see local growth flourishing through the ingenuity of professionals, and genuine human connections, empowered by automation and AI.

As I discussed with Michael Boland at Localogy:

“Those embracing AI as a new superpower — to codify expertise and deploy it more intelligently — will thrive. Those resisting it will fall behind or die altogether.”

That’s why we developed and patented the industry’s first Digital Co-Marketing Network.

Our housing Digital Co-Marketing Network does something fundamentally transformative. It empowers real estate agents and loan officers to join forces in digital marketing, share costs equally, generate leads, and nurture critical local relationships—all while fully complying with RESPA and TCPA. It’s as simple as a few clicks, and it more than levels the playing field by setting local housing pros up to reach the customer first on Google, Meta, and more — before the homebuyer ever gets to a portal like Redfin or Zillow!

When we first conceived of this solution, the guiding principle was straightforward but powerful: local professionals deserve a fair, effective, and scalable alternative to industry consolidation.

We believe local partnerships offer buyers and sellers a simpler, more transparent, and turnkey experience. Rather than juggling disconnected service providers — like a homeowner managing unfamiliar subcontractors — buyers and sellers benefit from a streamlined network of trusted, integrated local experts.

Unlike large consolidators betting on a purely digital, e-commerce-driven model, our vision is local and human-first, but also seamlessly connected through smart technology.

Here’s why we focused so intently on this solution:

• Patented Innovation: Our technology is patented for its unique ability to automate compliant collaboration at scale. It isn’t just another marketing tool—it’s the first of its kind, validated by adoption from industry leaders like eXp Realty, Rate, CMG Financial, United Real Estate, EXIT Realty Corp. International and Synergy One Lending, and many more leading housing brands.
• Compliance as a Foundation: From enforced mandatory spending splits to TCPA-compliant consent forms and pre-approved marketing Blueprints, our platform ensures collaboration without complexity or risk.
• Immediate Impact and Proven Results: Over 100,000 active monthly agents and MLOs already trust Evocalize. Clients like Rate achieve a 300% ROI and generate over $1 billion in incremental loan applications. With co-marketing, we expect to double that impact.
• Local-to-Local Advantage: Our network empowers local professionals to build and leverage their own unique, proprietary audiences, securing exclusive leads and deeper local market penetration.

Our early adopters, including Synergy One Lending and Exit Realty, have reported fast, seamless activation, significantly lower cost per lead, and stronger local partnerships. Their feedback reaffirms our belief: this isn’t just incremental improvement—it’s a strategic evolution in local marketing.

In launching Evocalize’s Co-Marketing Network, we’re doing more than introducing new technology—we’re giving local professionals the power to reclaim and redefine their growth on their terms. It’s about collaboration over consolidation, partnership over platform dominance, and local control over top-down mandates.

Join us. Together, let’s transform the industry by making local collaboration the core driver of growth.

What’s next?

The Housing industry may begin with realtors and mortgage professionals, but it doesn’t end with them. Look for coming network expansion to support title, insurance, and more.

Together, we can answer this national-first consolidation with the power of local pros!