Rate, the #2 retail lender in the country, partnered with Evocalize to transform their marketing efforts. Through automated, targeted, data-driven digital campaigns, Evocalize enhanced Rate’s mortgage lead generation, vastly improving customer engagement and positioning the company for continued growth and success in the competitive mortgage industry.
Challenges
Rate faced significant challenges with the deployment of their marketing strategy. They were heavily invested in a costly direct mail program and an inefficient, less-automated digital marketing platform that consistently underperformed and did not provide any lead generation. In addition, Rate wanted to overcome:
- Inability to quantify marketing ROI: Substantial annual budget focused on direct mail with limited understanding of ROI.
- Lack of visibility: Limited insights into digital campaign performance and spending.
- Long cycle time for program execution: Time to execute direct mail limited time to respond to market trends.
- Scalability concerns: The existing solutions were not scalable or efficient, hindering growth.
**Industry
**Mortgage
**#2
**Retail lender in the nation
**477 branches
**nationwide with 2,000+ LOs
The Evocalize approach
Rate needed a scalable, automated solution that enhanced lead generation for LOs and ensured compliance. Evocalize’s sophisticated platform enabled them to:
The right audience — everywhere
Empower loan officers to launch hyper-local campaigns across multiple channels like Google, Facebook, Instagram, TikTok, Gmail, and YouTube that are responsive to the nuances of their community.
Regulatory peace of mind
Automate compliance to ensure all campaigns meet regulatory standards, saving time and reducing the risk of costly penalties.
Advanced precision targeting
Harness advanced targeting to engage real estate agents, past customers, and new borrowers effectively. By combining geographical insights and behavioral analysis, campaigns can be optimized to resonate with each audience segment. This ensures maximum impact and boosts overall campaign performance.
Real-time metrics and optimization
Monitor and optimize campaign performance in real-time to ensure maximum effectiveness and efficiency. With live performance tracking across all their loan officers, Rate can make immediate adjustments to enhance results and capitalize on emerging opportunities. This continuous optimization leads to better ROI and more successful campaigns.
The results
In the first 75 days with Evocalize, Rate saw remarkable results. They generated over 50 million impressions and nearly 40% of their total web traffic, showcasing a significant boost in online visibility. Their initial campaign led to 3,456 loan applications and 652 closed loans — converting into millions of dollars in closed loans.
In one year, Rate achieved:
- $1B+ in loan pipeline
- 652 closed loans
- $254M funded loan value
- 3,456 loan applications
Additionally, they experienced:
- Enhanced agent targeting: Precisely engaged real estate agents during peak online activity.
- Automation and efficiency: Reduced manual intervention, freeing loan officers to close more deals.
- Compliance assurance: Ensured all campaigns met regulatory standards.
$1B+
in loan pipeline
652
closed loans
$254M
funded loan value
The move to Evocalize helped put Rate on a whole new trajectory for growth. Out of the gates, there’s been a ton of excitement around the impact of how we’re targeting real estate agents in specific areas for our LOs, and engage them during peak hours. It’s absolutely game-changing.
The future of mortgage lead generation for Rate
Evocalize has revolutionized Rate’s marketing strategy, shifting from broad outreach to highly targeted campaigns that deliver immediate results. This partnership has significantly enhanced mortgage lead generation and customer engagement, driving impressive growth while maintaining scalability and compliance.
With Evocalize’s innovative solutions, Rate is well-positioned for continued success in the competitive mortgage industry.