Rate, the #2 retail lender in the country, partnered with Evocalize to transform their marketing efforts. Through automated, targeted, data-driven digital campaigns, Evocalize enhanced Rate’s mortgage lead generation, vastly improving customer engagement and positioning the company for continued growth and success in the competitive mortgage industry.
Challenges
Rate faced significant challenges with the deployment of their marketing strategy. They were heavily invested in a costly direct mail program and an inefficient, less-automated digital marketing platform that consistently underperformed and did not provide any lead generation. In addition, Rate wanted to overcome:
- Inability to quantify marketing ROI: Substantial annual budget focused on direct mail with limited understanding of ROI.
- Lack of visibility: Limited insights into digital campaign performance and spending.
- Long cycle time for program execution: Time to execute direct mail limited time to respond to market trends.
- Scalability concerns: The existing solutions were not scalable or efficient, hindering growth.
**Industry
**Mortgage
**#2
**Retail lender in the nation
**375 branches
**nationwide with 1,600+ LOs
The Evocalize approach
Rate needed a scalable, automated solution that enhanced lead generation for LOs and ensured compliance. Evocalize’s sophisticated platform enabled them to:
The right audience — everywhere
Empower loan officers to launch hyper-local campaigns across multiple channels like Google, Facebook, Instagram, TikTok, Gmail, and YouTube that are responsive to the nuances of their community.
Regulatory peace of mind
Automate compliance to ensure all campaigns meet regulatory standards, saving time and reducing the risk of costly penalties.
Advanced precision targeting
Harness advanced targeting to engage real estate agents, past customers, and new borrowers effectively. By combining geographical insights and behavioral analysis, campaigns can be optimized to resonate with each audience segment. This ensures maximum impact and boosts overall campaign performance.
Real-time metrics and optimization
Monitor and optimize campaign performance in real-time to ensure maximum effectiveness and efficiency. With live performance tracking across all their loan officers, Rate can make immediate adjustments to enhance results and capitalize on emerging opportunities. This continuous optimization leads to better ROI and more successful campaigns.
The results
In the first 75 days with Evocalize, Rate saw remarkable results. They generated over 50 million impressions and nearly 40% of their total web traffic, showcasing a significant boost in online visibility. Their initial campaign led to 3,456 loan applications and 652 closed loans — converting into millions of dollars in closed loans.
To date, Rate has achieved:
- $1B+ in loan pipeline
- 991 closed loans
- $391M funded loan value
- 5,000+ loan applications
Additionally, they experienced:
- Enhanced agent targeting: Precisely engaged real estate agents during peak online activity.
- Automation and efficiency: Reduced manual intervention, freeing loan officers to close more deals.
- Compliance assurance: Ensured all campaigns met regulatory standards.
$1B+
in loan pipeline
991
closed loans
$391M
funded loan value
Evocalize has been a game changer for how we bring marketing to our loan officers. The platform makes it easy for them to launch personalized campaigns with confidence, while giving our team the consistency and support we need behind the scenes. On top of that, their team is collaborative, responsive, and truly feels like an extension of our own.
The future of mortgage lead generation for Rate
Evocalize has revolutionized Rate’s marketing strategy, shifting from broad outreach to highly targeted campaigns that deliver immediate results. This partnership has significantly enhanced mortgage lead generation and customer engagement, driving impressive growth while maintaining scalability and compliance.
With Evocalize’s innovative solutions, Rate is well-positioned for continued success in the competitive mortgage industry.