Looking for ideas to get involved in your community for franchises? You’re in the right place! Giving back and getting involved with the local community provides invaluable benefits for franchise brands of all sizes. As a trusted neighborhood name, strategic community engagement allows franchises to build goodwill, raise brand awareness organically, and position themselves as…
In the fast-paced realm of digital marketing, standing out is key. Did You Know mode and moments offer a unique way to engage customers with bite-sized, informative content that sparks curiosity and conversation. At Evocalize, we understand the power of knowledge-based marketing and how it can transform your digital strategy. This blog delves into creating…
The Federal Communications Commission (FCC) recently passed new rules to the TCPA (Telephone Consumer Protection Act) that significantly limit how leads can be bought and sold. This closes the so-called “lead generator loophole” that has allowed consumer leads to be sold to multiple parties without express consumer consent. Matthew Marx, CEO of Evocalize recently went…
Online reviews are crucial for local restaurants, especially as we move into 2024. Over 98% of consumers read reviews before visiting or ordering from a restaurant. Reviews directly influence revenue, with just a one star increase tied to a 5-9% jump in sales. Clearly, online reputation now shapes the success of dining establishments around the…
Tomorrow, December 13, 2023, the FCC is set to make a pivotal decision that could dramatically reshape the lead generation landscape, particularly affecting comparison-shopping websites and the small businesses and franchise systems that depend on them for leads to fuel their growth. Its widely anticipated passing not only initiates a six-month countdown for small businesses…
The Local Marketing Lab podcast from Evocalize interviews industry experts each week to uncover tips for local marketing success and tactics that drive business growth. We wanted to recap some of the most insightful themes around successful local marketing that our guests touched on in November. By focusing on just a few key areas, restaurants…
Scaling up franchise advertising just got easier Did you know nearly 50% of all searches on Google are looking for local information? If you lead marketing for a multi-location franchise, it’s important for your customers to find your business at the right time and at the right place. But how do you start? It’s challenging…
Giving back to the community not only feels good, but it’s also good for business. When local restaurants actively support charities and involve themselves in community events, it builds goodwill and raises brand awareness. This article provides actionable ideas to help restaurant owners and staff get involved in your community for restaurants, make meaningful connections,…
For multi-location businesses, having an effective SEO strategy across all locations can seem daunting. How can you scale SEO across multi-location businesses and optimize each location’s website while still maintaining brand consistency? In this post, we’ll outline several pro tips to help multi-location brands improve local SEO and drive more traffic to each location’s website….