Inside Evocalize — 2024 Q4 Feature Updates

At Evocalize, we’re transforming the way local businesses approach digital marketing. Our latest updates for Q4 2024 represent a major leap forward in making sophisticated marketing accessible to everyone, regardless of their marketing expertise.

We’re thrilled to introduce game-changing features like our new self-service platform for loan officers, an integration with rebel iQ’s high-converting landing pages, and our enhanced mortgage-specific blueprint collection.

But what really sets these updates apart? They’re built on years of data-driven insights and real-world success, designed specifically to help you generate quality leads and grow your business with just a few clicks. Whether you’re looking to boost lead generation or strengthen your local brand presence, these new features make it easier than ever to launch effective marketing campaigns across Google, Facebook, Instagram, and beyond.

Let’s explore what’s new in this Evocalize 2024 Q4 feature update.

Evocalize for Loan Officers

Introducing a new way for end users to take advantage of the power of Evocalize. This new feature provides access to our powerful blueprint technology, leveraging data-backed digital marketing strategies with the push of a button.

Now, loan officers can create their own Evocalize account for free and drive leads and awareness campaigns with zero marketing background required. We’ve leveraged years of creative and messaging data combined with proven paid digital tactics to ensure that all programs created through Evocalize are optimized for engagement. Additionally, all programs are localized and personalized to the loan officer’s brand, ensuring the highest engagement and top-quality leads.

Want to try it out? Active your FREE Evocalize account today!

rebel iQ Integration

If you’re sending digital marketing traffic to a landing page that isn’t designed to convert visitors, you’re wasting dollars. Evocalize has partnered with the industry leader in landing page and conversion rate optimization, rebel iQ, to offer up their high-converting landing pages through our program creation process.

Now, any loan officers launching LeadBoost Pro programs (more about LeadBoost Pro below) will have personalized and optimized lead funnels created automatically for them, specifically designed for the campaign theme they select. No extra work or marketing knowledge is required.

Simply select your theme, purchase your program, and Evocalize will automatically start sending traffic to your new, high-converting landing page. Additionally, you can take the URL to your new page and use it in other marketing programs to further optimize your digital marketing portfolio.

Standard Blueprints for the Mortgage Industry

After years of experience and data analysis, Evocalize has developed three highly impactful mortgage blueprints specifically designed to help loan officers drive leads and local awareness.

LeadBoost Pro

LeadBoost Pro marketing programs are the most complete solutions to generate high-intent leads. In less than a minute, you can create world-class multi-channel marketing programs across Google Search, Facebook, and Instagram, targeting key mortgage segments using purpose-built, high-converting landing pages for maximum reach and results.

The mortgage industry’s first,  patented, automation and AI engine combines pre-tested images, text, and targeted keywords to ensure your ads are shown to the right customers and prospects, at the right time. And the longer your marketing runs, the smarter the system gets, so you get the best results for your marketing dollars.

We’ve also partnered with rebel iQ to instantly create themed landing pages that are 4 to 5 times more likely to turn clicks into quality leads.

LeadBoost

LeadBoost marketing programs offer a simple, cost-effective way to generate leads to feed your outreach efforts. With just a few clicks, you can run professional ads across Facebook and Instagram — and you don’t have to be a marketing pro! 

Using pre-tested images and text with advanced automation to ensure your ads are shown to the right audience, at the right time, LeadBoost is by far the easiest way to generate new leads to grow your business. And the longer your ad programs run, the smarter the system gets, so you get the most out of every dollar spent.

BrandBoost

Local branding is important. It helps prospective customers think of you first when they’re considering a loan, and it should always be running so you’re always in the local conversation. BrandBoost marketing programs make it easy to position yourself as the local mortgage expert in your area. With just a few clicks, you can run professional ads across Facebook, Instagram, and other major websites where your customers and prospects spend the most time online.

EVOLVE AI Copywriter

We are excited to announce the launch of EVOLVE AI Copywriter on Evocalize, enhancing our platform with the ability to generate and customize messaging across all program text fields at once or individually.

This feature can be leveraged via a user-friendly chat-like interface, allowing users to adjust writing tones (Artistic, Practical, Vibrant, Caring, Emotional) and provide feedback to further refine AI-generated content.

Want to try it out? Navigate to any blueprint and let the AI Copywriter generate enhanced messaging in seconds.

New Partner Spotlight – Synergy One Lending

Synergy One Lending is collaborating with Evocalize to transform how mortgage loan officers attract leads and engage with referral partners. The platform will streamline local digital paid marketing, automatically launching targeted campaigns across popular channels like Google, Facebook, Instagram, TikTok, Gmail, and YouTube, reaching buyers and referral partners where they are most engaged.

Learn more here!