5 proven successful real estate marketing strategies in 2023
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Buckle up because we’re about to turbocharge your marketing game in 2023 with these successful real estate marketing strategies.
In the real estate and mortgage industry, you’re not just selling a product or a service, you are providing a solution. How do you do this? Well, you’ve got to be the leader of insightful content, local connections, and authenticity. You’re not just marketing; you’re crafting an experience — a trust-filled journey that ends with a “Just Sold” contract.
Ready to dive into these real estate marketing strategies? Here’s a sneak peek at what’s coming:
- Harness local connections to build trust
- Authenticity: The secret sauce of personal branding
- Addressing audience pain points: Key to engaging content
- Hybrid marketing: Marrying digital and traditional tactics
- Multi-touch strategy: The path to higher conversion rates
Harness local connections to build trust
For successful real estate marketing strategies, one gem often overlooked is the power of local connections. It’s easy to get lost in the digital landscape, but the impact of good, old-fashioned networking and community involvement cannot be overstated. In fact, mastering this art can make all the difference, especially for large real estate and mortgage brokers aiming to establish trust in their brand and themselves as agents.
Community involvement events:
Actively participate in local events, sponsor community activities, or organize your own. This not only shows your commitment to the community but allows for face-to-face interactions, a vital ingredient for building trust.
Real estate marketing strategies tip: Capture these moments on your social media, blog about your experiences, and share how you’re contributing. Let the community see your involvement and dedication.
Real estate workshops or seminars:
Host educational workshops on real estate matters, mortgage tips, or home-buying processes. Invite local residents and professionals. Sharing knowledge positions you as an authority and helps in trust-building.
Real estate marketing strategies tip: Leverage online platforms to promote these events. Consider webinars for broader reach and don’t forget to follow up with attendees, nurturing those newly formed connections.
Local business networking:
Join local business groups, chambers of commerce, or industry-specific organizations. Engage with fellow local business owners, including lawyers, accountants, and contractors. These relationships can lead to referrals and a strong local network.
In a recent episode on the Local Marketing Lab podcast, Krish Dhokia shared this insight: “Local is where the money is at, right? Local is where you can truly establish a relationship…And that’s what’s true for any real estate agent or anyone that’s really in sales and mortgage loan offices. So it’s really infiltrating the community infiltrating those relationships.”
Real estate marketing strategies tip: Collaborate with these businesses for joint marketing efforts, co-host events, or cross-promote services. A collective approach can amplify your reach.
Direct and digital – A dynamic duo:
Combine traditional direct interactions with targeted digital strategies. After a local event, follow up with personalized emails or messages expressing gratitude for attendance and offering further assistance. Digital communication can enhance the personal connection initiated in person.
Real estate marketing strategies tip: Automate follow-ups to save time but ensure a personalized touch. Craft templates with room for customization based on the event or individual, showcasing your local expertise.
Authenticity: The secret sauce of personal branding
One of the most underrated real estate marketing strategies is authenticity. It’s about being true to yourself and your values while aligning seamlessly with the larger identity of your real estate or mortgage company. So, let’s decode the mystery of authenticity and how it can be the game-changer in your real estate marketing strategies.
Define your core values:
Take a step back and reflect on your core values, both personally and professionally. These should align with the values of the larger company you represent. Your personal brand should mirror these values.
Real estate marketing strategies tip: Integrate these values into your marketing messages, showing a consistent belief system that resonates with your audience.
Tell your unique story:
Every individual has a story that defines them. Share your journey, struggles, and successes in a relatable and genuine manner. Authenticity often stems from openness and vulnerability.
Real estate marketing strategies tip: Incorporate your story into your “About Me” sections, social media posts, and even presentations. Let your audience know the person behind the brand.
Be consistent across channels:
Whether it’s your website, social media, or in-person interactions, ensure a consistent tone, style, and messaging. This consistency reinforces your authenticity and builds brand recognition.
Real estate marketing strategies tip: Create a branding guideline that aligns with the company’s brand but leaves room for your unique personality to shine through. This way, you’re on-brand while being authentically “you.”
Understand the company’s brand image:
Deep dive into your company’s branding guidelines and values. Understand the company’s voice, key messaging, and visual elements that define its identity.
Real estate marketing strategies tip: Identify areas where your personal brand aligns seamlessly with the company’s image and emphasize these in your marketing efforts.
Highlight overlapping values:
Showcase the values and objectives you share with the company. Be it a commitment to excellence or a customer-first approach, emphasize these shared values in your personal brand communications.
Real estate marketing strategies tip: Incorporate these shared values into your personal brand’s taglines, blogs, and marketing collateral to underline the harmony.
Consult and collaborate:
Engage with your company’s marketing team or a designated representative to ensure your personal brand aligns with the overarching brand strategy.
Real estate marketing strategies tip: Collaborate on campaigns or initiatives where your authenticity can shine within the boundaries of the company’s brand image.
Learn more about personal branding on episode 7 of the Local Marketing Lab: “The power of personal branding in local marketing”.
Addressing audience pain points: Key to engaging content
Understanding and addressing your audience’s pain points isn’t just a good idea; it’s an absolute game-changer. It’s the compass that guides your ship in the vast sea of consumer needs and demands. Let’s navigate this essential aspect and chart a course towards unparalleled audience engagement.
Know your audience inside out:
Conduct thorough research on your target audience. Understand their aspirations, concerns, doubts, and the challenges they face in their real estate journey. Use surveys, analytics, and market trends to gather insightful data.
Real estate marketing strategies tip: Uncover trends and pain points specific to different localities to tailor your strategies accordingly.
Empathy leads the way:
Put yourself in your audience’s shoes. Try to genuinely understand their perspectives and feelings. Empathy is the gateway to building meaningful connections.
Craft tailored solutions:
Once you’ve identified pain points, craft content that provides actionable solutions. Address these issues directly and offer guidance, tips, or strategies to alleviate them.
Real estate marketing strategies tip: Evocalize allows you to customize localized digital ads. Tailor your content to directly address specific pain points in different regions, demonstrating your understanding and providing solutions.
Educate and inform:
Position yourself as a trusted advisor by providing educational content. Offer insights, demystify industry jargon, and simplify complex processes. Knowledge is power, and you’re here to empower your audience.
Real estate marketing strategies tip: Utilize Evocalize’s AI-powered copy suggestions to ensure your educational content is not just informative but engaging, making complex topics easily digestible for your audience.
Hybrid marketing: Marrying digital and traditional tactics
The concept of hybrid marketing, marrying the best of both digital and traditional tactics, is akin to discovering a goldmine. It’s about embracing the power of synergy, where traditional methods meet the digital era, creating an impactful approach that resonates with every segment of your target audience.
Leverage the digital symphony:
Dive into the plethora of digital tools available — social media platforms, email marketing, content marketing, PPC campaigns, and SEO. These platforms provide immense potential to reach and engage a vast online audience. 97% of people learn about a local company online compared to any other source.
Real estate marketing strategies tip: Explore popular digital marketing platforms like Evocalize and tools that suit your budget and needs. Experiment with targeted ads, engaging content, and strategic SEO to enhance your online presence and reach.
Harness the traditional charm:
Don’t overlook the effectiveness of traditional marketing avenues like print ads, direct mail, billboards, and networking events. These methods have stood the test of time and continue to resonate with a significant demographic.
Real estate marketing strategies tip: Incorporate traditional marketing strategies like print ads or local event sponsorships based on your audience’s preferences and the demographics of your target market. Tailor your messaging to align with these channels effectively.
Integrate for maximum impact:
Seamlessly intertwine your digital and traditional strategies. For instance, promote your local events on social media and follow up with printed invitations. This synchronicity amplifies your brand’s visibility.
Real estate marketing strategies tip: Ensure your digital and traditional strategies complement each other. Promote events or campaigns across multiple channels, integrating your messages for a cohesive and impactful approach.
Measure, analyze, adapt:
Regularly monitor the performance of both your digital and traditional campaigns. Use analytics to discern what’s working, what’s not, and adapt your strategies accordingly for an optimal mix.
Real estate marketing strategies tip: Leverage Evocalize’s robust analytics to gain valuable insights into the performance of your campaigns. Adjust your hybrid approach based on the data to continually improve results.
Multi-touch strategy: The path to higher conversion rates
In conjunction with hybrid marketing, a multi-touch strategy in real estate marketing involves strategically engaging potential customers through various touch points like social media, emails, events, and more. The goal is to create a cohesive and personalized brand experience, nurturing relationships and boosting conversions by ensuring the brand remains present and relevant at multiple stages of the customer’s journey. It’s about crafting a comprehensive approach that resonates with the audience, building trust and understanding through diversified interactions.
Understand your audience journey:
Map out your audience’s journey, from the first interaction to conversion. Identify potential touch points where they might engage with your brand.
Real estate marketing strategies tip: Through surveys, interviews, and data analytics, decipher the typical path your potential clients take. This understanding will guide you in strategically placing touch points.
Diversify your touch points:
Don’t limit yourself to a single platform or channel. Engage your audience through various avenues—social media, emails, events, webinars, and print materials.
Real estate marketing strategies tip: Tailor your content for each platform, ensuring it aligns with the platform’s audience and purpose. For instance, use social media for engaging content and webinars for in-depth educational sessions.
Develop a cohesive messaging strategy:
Ensure that your messaging across different touch points is cohesive and reinforces your brand’s identity and values.
Real estate marketing strategies tip: Develop a brand guideline that encapsulates your brand’s tone, style, and core message. This guideline should be adhered to across all touch points, creating a seamless brand experience.
Automate and personalize interaction:
Leverage automation tools to manage and schedule touch points efficiently. Personalize these interactions to suit the recipient’s preferences and behaviors.
Real estate marketing strategies tip: Use automation to send personalized emails, messages, or notifications based on customer actions, ensuring a more meaningful engagement.
Successful real estate marketing strategies
Whether it’s boosting local connections, embracing authenticity, addressing pain points, implementing hybrid marketing, or diversifying touchpoints, these 5 proven real estate marketing strategies provide an actionable blueprint to grow your brand and boost conversions in 2023.
By bringing your authentic personality to life, digitally and traditionally engaging your audience, and continually optimizing based on data, you’ll craft memorable customer experiences that drive results.
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