Smoothie King, a leading smoothie franchise, partnered with Evocalize to scale their local marketing efforts and drive better results compared to their national campaigns. By leveraging Evocalize’s Collaborative Marketing Platform (CMP), Smoothie King local marketing was able to significantly reduce costs, improve efficiency, and deliver highly targeted campaigns that resonated with local audiences.
The challenge
Smoothie King had been relying on their national agency to run marketing campaigns, but they wanted to explore the potential of local marketing to drive better results. The franchise needed a solution that would allow them to maintain brand consistency while empowering local operators to run effective campaigns tailored to their specific markets.
**Industry
**Restaurants
**1,350+
**Locations worldwide
**$862K
**Average unit volume
The Evocalize approach
Evocalize’s Collaborative Marketing Platform provided Smoothie King with the tools and capabilities needed to streamline their local marketing efforts. The CMP enabled Smoothie King to:
Effortless seasonal updates
Automatically pull in seasonal creative assets from their content library, ensuring that campaigns are always relevant and up-to-date.
Consistent branding, local flavor
Lock down brand elements to maintain consistency across all local campaigns, while still allowing for customization to suit individual markets.
Enhance performance, reduce costs
Efficiently manage and optimize campaigns across multiple locations, driving down costs and improving overall performance.
Driving success with measurable results
By leveraging the Evocalize CMP, Smoothie King achieved remarkable results in their local marketing campaigns:
- The CMP delivered a Cost per Landing Page View (CPLPV) of $1.20, far surpassing their stated goal of $3.00 per view by a whopping 60%.
- Cost per Lead (CPL) decreased significantly, demonstrating the effectiveness of targeted local campaigns compared to broader national efforts.
- The automated seasonality feature ensured that campaigns were always relevant and engaging, further improving performance and reducing the need for manual updates.
The future of Smoothie King local marketing
Smoothie King’s partnership with Evocalize has revolutionized their local digital marketing approach. By automating key processes, maintaining brand consistency, and enabling targeted local campaigns, Smoothie King has achieved exceptional results while driving down costs and improving efficiency.
With the Evocalize CMP, Smoothie King now has the tools to engage local audiences in a manner that drives results.