Success Story

Boosting restaurant sales: Taziki’s success with automated digital marketing

Boosting restaurant sales: Taziki's Instagram falafel ad

Taziki’s Mediterranean Cafe, a fast-growing franchise with nearly 100 locations, faced a critical challenge: how to effectively manage digital marketing across their expanding network while boosting restaurant sales.

Evocalize’s automated digital marketing platform streamlined marketing efforts and quickly drove growth. This case study explores how Taziki’s partnered with Evocalize to overcome resource constraints, empower local franchisees, and implement data-driven strategies that significantly increased sales performance.

Through two key initiatives, Taziki’s not only met their marketing goals but exceeded expectations, setting new benchmarks for success in restaurant digital marketing.

Challenges

Resource constraints and operational inefficiency: The marketing team was overwhelmed with managing digital campaigns in-house, leaving little time for strategic initiatives. This inefficiency resulted in poor turnaround times for marketing initiatives and difficulty in capitalizing on opportunities.

Lack of local marketing: Franchisees were requesting local marketing support, but the corporate team struggled to meet these demands effectively.

Inconsistent performance across locations: Some Taziki’s locations experienced fluctuations in sales due to various factors. The central team lacked an efficient way to monitor and address these performance dips, impacting overall brand growth and consistency in boosting restaurant sales.

Industry
Restaurants

#1
Mediterranean franchise in the US

Nearly 100
Locations

The Evocalize approach

Taziki’s selected Evocalize to transform their digital marketing strategy. Evocalize’s automated platform allowed Taziki’s to achieve:

Automated, localized marketing

Evocalize centralized and automated marketing efforts, integrating advanced data analytics and machine learning. This approach enabled automatic performance tracking and optimization across all locations. When any restaurant showed signs of underperformance, the system automatically triggered targeted marketing responses, boosting restaurant sales through data-informed strategies without requiring manual intervention.

Multi-channel local marketing

The platform empowered Taziki’s to effortlessly launch sophisticated, laser-focused digital promotions tailored to each neighborhood they served. By deploying data-driven strategies across multiple channels with centralized ease, Taziki’s achieved precise local reach and engagement. This streamlined approach allowed franchisees to run localized marketing campaigns seamlessly, enhancing their ability to connect with local customers and drive foot traffic.

Scalable brand control

Evocalize’s solution provided Taziki’s with the ability to maintain brand consistency while scaling their marketing efforts across nearly 100 locations. The platform allowed the corporate team to lock down core branding elements yet provide flexible local marketing tools. This ensured that every campaign accurately represented the Taziki’s brand while still allowing for local customization, providing the central marketing team with peace of mind as their franchise network expanded.

Driving success with measurable results

Evocalize’s automated platform empowered Taziki’s to unlock growth and efficiency across their franchise locations, delivering remarkable results:

Sales performance

In their initial campaign, Taziki’s goal was to greatly increase the number of falafel orders per location. They achieved an impressive 179% of their sales target, making it their most successful campaign to date.

Boost in underperforming locations

Taziki’s locations that received the automated marketing boost saw a substantial 30% increase in weekly sales. This uplift was directly attributed to the timely and targeted ad campaigns that drove local engagement.

Improved local support

Franchisees received the support they needed to run effective local campaigns, resulting in better engagement and sales.The ability to automatically detect and respond to underperformance allowed Taziki’s to proactively manage their sales goals, ensuring that no location was left behind.

Scalability and compliance

Evocalize’s platform ensured all campaigns were compliant and scalable, supporting Taziki’s growth across nearly 100 locations. The ability to maintain brand consistency while allowing for local customization ensured that every campaign accurately represented the Taziki’s brand.

179%

of Taziki’s
sales target

30%

increase in
weekly sales

A recipe for continually boosting restaurant sales

Evocalize has revolutionized Taziki’s approach to digital marketing, consistently boosting restaurant sales across their franchise network. By leveraging Evocalize’s automated marketing platform, Taziki’s centralized and automated their marketing efforts, maintaining brand consistency while enabling local relevance. From successful promotions to proactive performance management, this partnership has transformed Taziki’s marketing strategy.

As Taziki’s expands, their collaboration with Evocalize positions them for scalable success. This case study demonstrates how innovative, data-driven digital marketing technology can drive significant revenue growth for multi-location businesses.