Master the art of local restaurant growth: 3 expert-approved strategies

October 16, 2023

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Welcome to the vibrant world of local restaurant growth, where mastering strategic maneuvers can turn tables in your favor. In this digital age, drawing hungry customers to your establishment involves more than just great food and a welcoming ambiance. It’s about carving your niche in the bustling realm of online visibility, understanding your clientele intimately, and fostering connections beyond the dining experience. 

Join us as we unravel the art of local restaurant growth, employing three expert-approved strategies that can transform your culinary venture into a flourishing success story.

Marqii - managing restaurant details all in one place for local restaurant growth
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Enhance local search visibility through listings management

Let’s talk about mastering the art of local restaurant growth starting with a game-changing strategy: enhancing local search visibility through listings management. Listings management is all about fine-tuning and optimizing your restaurant’s information on platforms like Google, Yelp, and TripAdvisor. 

Why does this matter? Picture it as your restaurant’s GPS for customers. When hunger strikes, people pull out their phones and search. If you’re not at the top of those results, you risk being overlooked.

Rev Ciancio, a seasoned restaurant expert, swears by this practice, emphasizing how listings management can be a game-changer for local restaurants. Tools like Marqii make updating your restaurant’s details across platforms a breeze. With accurate and consistent information, not only do you make it easy for customers to find you, but also boost your restaurant’s search engine optimization (SEO).

Imagine a hungry customer searching “best burger joints near me.” Google or Yelp lists options with ratings and reviews. If your information is spot-on, they might choose you. That’s the magic of listings management — grabbing attention and turning clicks into visits.

To pack your restaurant, nail your listings management — it’s your secret sauce for success. This strategy spices up your marketing, paving the way for growth and a fully booked dining space.

Action Tip: 
Ensure your restaurant’s information on Google, Yelp, and other platforms is accurate and consistent. Use tools like Marqii to streamline this process and watch your restaurant climb the ranks in local searches.

Learn more about how to automate paid digital ads to level up your arsenal.

Capture customer contact info with free WiFi

Another powerful strategy for mastering the art of local restaurant growth is capturing customer contact info through free WiFi. 

In today’s digital age, offering free WiFi isn’t just a perk; it’s often an expectation. Customers, whether solo diners or groups, often carry smartphones and tablets. The moment they step into your restaurant and connect to your WiFi, you’ve opened a channel of communication.

Rev Ciancio stresses the importance of this seemingly simple act. Services like VivaSpot offer affordable WiFi solutions that can help businesses efficiently collect and manage customer data. Whether it’s offering a discount for signing up, sharing updates on special offers, or sending out a newsletter, capturing contact info via WiFi is a win-win.

Your customers’ email addresses are like gold in the marketing world. With permission to contact them, you can share updates, promotions, and exciting news about your restaurant. It’s a way to stay top of mind and foster a relationship beyond a one-time visit.

Action Tip: 
Implement a system where customers can easily sign up for WiFi using their email addresses. Consider offering a small incentive like a discount on their current or next visit. Ensure you have a process in place to handle customer data ethically and securely.

Check out 6 ways to leverage data for location-based digital marketing.

Understand your restaurant’s ideal customer profile

Every successful restaurant has a unique selling proposition (USP) that resonates with a particular group of people. Maybe your establishment is all about comforting family meals or trendy bites for millennials. Understanding your ideal customer profile helps you fine-tune your marketing efforts, menu offerings, and ambiance to cater to their specific needs and preferences.

Rev Ciancio strongly advocates for this practice. He shared an example of Sara Kear, the Chief Marketing Officer of Condado Tacos. Condado Tacos took a strategic approach to understand their ideal customer profile. Rather than solely relying on conventional demographic or psychographic data, Condado Tacos delved into their customers’ lifestyles. They sought to pinpoint the individuals within a group who influence dining decisions. 

This fresh perspective revealed a profound understanding of their customer base: the person who decides where the group dines on a Friday night. By dissecting their customer base into such distinct avatars, Condado Tacos could then precisely align their marketing efforts, tailoring messages to these influential decision-makers. It’s a prime example of how understanding and catering to your ideal customer profile can revolutionize your marketing strategy and drive local restaurant growth.

Imagine your ideal customer as the main character of a story. What are their desires, their favorite dishes, the ambiance they seek? Craft your restaurant’s narrative around them. The more you align your offerings with what your ideal customer craves, the more likely they are to choose your restaurant over others.

Action Tip: 
Conduct surveys, gather feedback, and analyze customer data to create detailed customer personas. Identify trends and commonalities among your regular customers. Tailor your menu, marketing, and customer experience to align with these insights.

Listen to all of Rev Ciancio’s 5 must-do local marketing tips to drive growth:

Local restaurant growth

In the world of local restaurant growth, every step you take should resonate with the anticipation of a fully booked dining space and the delightful clinking of satisfied customers. By mastering the strategies we’ve explored — enhancing local search visibility, capturing customer contact info, and understanding your ideal customer profile — you’ve equipped yourself with a potent arsenal. 

Remember, your restaurant isn’t just a place to dine; it’s an experience waiting to be discovered, savored, and shared. Embrace the power of innovation, adaptability, and strategic marketing.

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