Summary
Struggling to connect with potential borrowers on social without sounding like a pushy salesperson? In this episode of the Local Marketing Lab, Hannah McManus, Director of Marketing at Atlantic Bay Mortgage Group and host of the Lending Forward Podcast, reveals how authentic social media marketing for loan officers can transform your business. Hannah shares proven strategies for building genuine community connections that naturally lead to referrals and closed loans.
Be the trusted neighbor, not the loan officer. Hannah emphasizes that effective social media marketing for loan officers starts with community involvement. Coach your kid’s soccer team. Volunteer for local causes. Host book clubs or charcuterie board classes in your office. When you’re genuinely invested in your community, people see you as a trusted friend first. This authentic presence makes referrals feel natural rather than forced.
Share stories, not mortgage jargon. Consumers don’t care about DTI ratios or jumbo product guidelines on social media. They connect with real stories about families achieving homeownership dreams. Hannah stresses that your content should showcase the human side of mortgages. Share client success stories and your own authentic moments.
Consistency beats perfection every time. Hannah reveals that overproduced content actually hurts your social media performance. Record one video and post it, even if you say “um” a few times. Authentic, imperfect content resonates more than polished corporate messaging.
This episode provides a blueprint for loan officers who want to leverage social media without compromising their authenticity. You’ll discover how to turn community involvement into a powerful marketing strategy that builds lasting relationships and drives sustainable business growth.
Key Takeaways
Here are some topics discussed in the episode:
- Build authentic relationships before selling mortgages
- Leverage social media for connection, not promotion
- Share real client stories instead of industry jargon
- Get involved in local community events and volunteering
- Host community events in your office space
In 2025, if you’re not on social, you are just missing a huge opportunity. You need to be where the people are.
HANNAH MCMANUS
Resources
- Connect with Hannah McManus on LinkedIn or on Instagram.
- Learn more about Atlantic Bay Mortgage.
- Subscribe to the Lending Forward Podcast.
- Watch the episode of the Lending Forward Podcast with Matthew Marx, CEO of Evocalize.
Other shout-outs
- BombBomb: Software for making and sending videos.
- Kyle Draper: Follow on LinkedIn for tips on video marketing.
Transcript
Justin Ulrich
What’s up everyone, and welcome to the Local Marketing Lab, where you get real-world insights from industry pros to help you drive local revenue and local for growth. This podcast is brought to you by Evocalize – digital marketing tools powered by local data that automatically work where and when your locations need it most. Learn more at evocalize.com.
Well, what’s up and welcome to the Local Marketing Lab. Joining us in the lab today is a guest with more than a decade of experience in sales and marketing in the mortgage space. If I could even say a complete sentence, it would be great.
She’s a busy mom. She loves ice lattes and walks on the beach. She’s the host of Lending Forward Podcast, Director of Marketing at Atlantic Bay Mortgage Group, Hannah McManus. Thanks for joining us in the lab, my friend.
Hannah McManus
Hey, I’m so glad to be here. I don’t know if you know this, but Pumpkin Spice is back. I should have told you, now it’s Pumpkin Spice cold brews that are my go-to. I was actually dreaming of one earlier, but I don’t have time to go get one.
Justin Ulrich
Pumpkin Spice is your cold brew vice, huh?
Hannah McManus
Well, in the fall it is. You have to go get one. It’s life-changing.
Justin Ulrich
That’s awesome. Well, I appreciate you jumping on with us today. If we could start, you’ve got some great experience over at Atlantic Bay, but I’d like to hear a little bit about kind of how you got started and where you came from, how you got to the position you’re in today.
Hannah McManus
Well, I’ll give you the short version.
Justin Ulrich
Perfect.
Hannah McManus
Actually, I was telling one of our sales teams this. I bartended all in college and I was going to stay forever. I went to the University of Alabama and once you’re there, you can’t leave.
It’s just amazing. I was like, oh gosh, I probably need to go get a real job. My degree is in psychology. I attempted to go do that for a little bit, but I didn’t want to go back to school. It was a whole thing. Everybody was like, well, you’re really good in sales.
You should go get into sales. I was like, okay, let me go get into sales. My first job out of college, I was that annoying person at like a Costco or a Sam’s Club that’s trying to sell you DirecTV. I don’t know if you know the person. That was me. I did that.
I was really good at it. It’s wild. I did it for a while. It’s a little bit of a pyramid scheme. You have to move to move up. It took me out to Phoenix. I was out there for three months and I was ready to come home. I didn’t want to do it anymore. I’m on the East Coast.
A guy that went to high school with my mom actually was running an AMC at the time. He was like, we need an account executive. Do you want to come try it?
I don’t know what an appraisal is, but yeah, that sounds great. That’s how I got into the mortgage industry, straight into an AMC. I had no idea what I was doing, but I learned as I went.
I was always on the vendor side. I was always on the sales side. I went from an AMC, learned that. I went and sold MI for a while. I spent some time at LendersOne, which is a mortgage cooperative. That’s where I met Atlantic Bay.
I started with Atlantic Bay about four years ago. I started managing their joint ventures. They have a handful of companies that they have ownership in and they needed someone to manage all of it.
That led to what I always call miscellaneous. Emily, my boss, laughs every time I say that. I’m going to get a hat that says miscellaneous.
It was really miscellaneous projects that somebody needed to own. I ran with that. About two years ago, marketing was just a big project that I worked really closely with Jessica Swink, who is our vice president of digital strategy.
We just knew we needed to make some shifts in marketing. We needed to shift it up a little bit. With my sales background, sales and marketing go hand-in-hand.
Her and I work really well together. It just was a match made in heaven where I took the brand and buzz, if you will. I took the creative side, the brand content creation, and then our PR strategy. I have that side of the house.
She is really focused on the tools and the digital experience for our mortgage bankers and our clients. That’s really how I got into it. I’ve been in this role since January of this year. It’s somewhat new, but it’s great. I’ve been with Atlantic Bay for over four years. It’s a lot of fun.
Justin Ulrich
For sure. That’s what I like about marketing. I think most marketers could wear the miscellaneous hat. You try new things all the time. It’s like every day is never really the same thing over and over. I used to work for Dish Network, actually, years ago. I was an installer.
After I graduated school, I moved into tax accounting. I did that for three months before I realized I cannot do this job. I went back to school to become a marketer. It’s the same thing over and over and over. It was just so monotonous. Whereas with marketing, you get to flex your creativity muscles every day. It’s a lot of fun.
Hannah McManus
You do. I think it’s fun to try new things and fail at new things. I think it’s fun to, hey, let’s do this big idea. If it sucks, it sucks. We’ll try something new. I love coming up with new ideas to at least try.
Luckily, I’m at a company that lets us try that. I know there’s some that don’t, but ours are like, yep, go see if it works.
Justin Ulrich
Those are the best environments to be in where the leadership allows you to fail and test new things because that’s where the best innovation comes from. I think also a lot of folks, we’re talking to a lot of LOs and real estate agents out there, whoever are listening. A lot of times, you talk about trying new ideas.
When you have inspiration to try something, you just go and do it. Just try it. If it fails, it’s totally fine. At least you learn something. Then you might find some good nuggets from the thing that you did. Then you can improve on it and continue to optimize.
If you’re never trying things, you’re never going to learn what really works in your market.
Hannah McManus
For sure. I think we’re always our handicap. I know we’re going to get into social.
I talk about social media all day long. One of the things that holds up our mortgage bankers so much, I talk about this all the time, is they’ll record one video and they’re like, oh, it’s not perfect. I’m going to re-record it 80 more times.
It’s like, no, just put it out there. Nobody cares. If you say, um, a couple of times or you flub up your words, the overproduced content, it’s just not authentic. Nobody cares. Just be you and get it out there.
Justin Ulrich
It’s literally the best time ever to do your own marketing because it’s super cheap. The thing is, social media, everybody has access to everybody. It’s just a matter of whether or not you’re creating content that is engaging.
The average person is not a marketing leader or someone who’s done marketing their entire life. No one can freaking produce like they’re working at General Mills or one of these big companies. The authenticity wins because that’s the majority of content that people are putting out is stuff that’s not overly produced.
That’s what the algorithms pick up on. People engage with it. It’s just a rolling ball. The thing is, if you’re not on board, it’s like you can’t take advantage of the movement. You have to put yourself out there and create some stuff. Then you’ll just continue to learn and go from there. I do agree that you’re your own worst critic for sure.
Hannah McManus
I don’t know if you go back and watch all of your podcasts, but it is hard to go back and listen to your voice and you’re like, ugh. That’s what you sound like. There’s literally nothing you can do about it.
Justin Ulrich
I grew up in Buffalo, so I have a naturally nasally sound. I’m like the nanny Fran Drescher. That’s how I hear myself anyway. It’s bad to watch your own stuff, especially the old stuff. Everybody goes through that. If you create content at all, you’re going to go through growing pains.
They say the best time to plant a tree is 20 years ago. You can go back and you can look at the growth, but if you haven’t done it yet, it’s today and you have to start. You just got to get past the idea that you’re going to feel like crap probably initially, unless you’re like some superstar.
One take Jake, you jump in and you just get stuff done. The vast majority of people are going to struggle and you just got to own it. My brother owns a basement finishing business and he just started producing content and he’s the same way.
He’s super self-conscious. I’m like, just create it, dude. We’ll put it out there. Even the first video you make or first piece of content, you might not even push it live, but at least you made it. Then the reps, they all work together to make it stronger.
Hannah McManus
I think there’s baby steps too. We all know how powerful video is. We know video performs so much better than anything text.
If you’re terrified to put it on social, we’ll start with a video text or we have tools now. I’m sure every mortgage company does where you can do BombBomb videos or a video text, all of it. Take whatever your next step is and make it a video and just do it.
We’ve even had mortgage bankers, they’ll do a video text and they’ll be like, this is my first video text. Congratulations, you get my first one. It’s just sweet and it’s genuine and it’s you. That’s all people want.
Justin Ulrich
Exactly. Yeah. Especially if it’s horrible, if you come out and you say it’s your first one, no one’s going to be upset at that. They’re going to support you.
Hannah McManus
Yeah. I get on this tangent, but I think too, we’ve all gotten this, I don’t know, this weird vibe, ego. I don’t know what it is, but we all think that we’re going viral all the time and we’re not.
We’re just not, and you don’t want to go viral. You really don’t. Everybody, I think Kyle Draper says this, you really probably reach a hundred people, which a hundred people is awesome, but those a hundred people know you, they see you all the time.
You’re just talking to them like you would talk to them if you saw them at this grocery store. You don’t have to be this viral sensation.
Justin Ulrich
No, I agree. I think quantity, consistency, those are really important and those will ladder up to quality. But if you’re, I think in LinkedIn, at least this was probably about a year ago, there was some stat floating around that it was 3% and maybe it was 2.5% of your audience that you’re connected with, your followers or connections will actually see any given post that you push out there.
It may have been as low as 1.5%, but the point is you said you’re not going viral. Even if you have a couple folks see it, then the answer is volume. If you create a high volume of content, then every time you create a piece, you’re increasing your chances of everybody seeing it.
Then over time, the more content you create more consistently, more frequently, it’s going to become higher quality because you’re getting reps in and you’re just doing it over and over and over. If you focus on anything, it’s just focus on your consistency and the volume that you’re posting. That will all lead to quality and engaging even more your sphere.
What are some things that you’ve seen maybe, because I know that you kind of help stand up the brand at Atlantic Bay and kind of build it into what it is today. You’ve armed your mortgage bankers with different pieces of content, different collateral, you’ve given direction.
What have you seen works really well and maybe give an idea of something that really doesn’t work really well from a local marketing standpoint?
Hannah McManus
Yeah. I think what works really well, and I’m sure this is overused, but authenticity for us and for our marketing, it comes down to trust. I mean, yes, a mortgage is a transaction, but getting a mortgage is an incredibly emotional and big decision.
That’s kind of what we focus on. People want to work with someone who they think genuinely cares about their situation, understands their community, and yes, there’s a lot of numbers involved, but they want to hear the story. They want to know your goals.
They want to be part of it. That’s really what we focus on. We don’t just want to go into a market and put up a sign and say that we’re here.
I’m in Greenville, North Carolina. We’re in Greenville, North Carolina. We really want our mortgage bankers to be invested in the communities they serve.
Our sales team, if you think about it, you’re neighbors, you’re on the PTA, you’re on the soccer field, you’re volunteering, you’re doing things in your community. You’re not just a loan officer. You’re a trusted person in that neighborhood, and you need to leverage that.
When I think of local marketing, I think of communities. I think of what is your local presence that is really building a different kind of relationship, a relationship that’s personal and not just transactional. I think the thing with local marketing is just about brand awareness.
Yes, you’re getting your name out there, but you’re not just getting your name out there as a loan officer. You don’t want to be the used car salesman. You want to just be the trusted friend, the trusted volunteer.
You just want to be that go-to that someone’s going to say, oh, I know Hannah. Whenever they are ready for that mortgage, they’re going to go, oh yeah, Hannah does that. Let me call Hannah, instead of the other way around.
We focus a lot on showing up in the community, being present in that community, being helpful, being human, and just showing up consistently in the community that you are lending in. Not so much trying to sell, but just building relationships. If you can build relationships consistently in your local market, then you’re doing local marketing right.
Justin Ulrich
Yeah, I had a guest on probably a year or so ago. His whole thing was about being the mayor. You go to all the games. I’ve got a guy, I actually have been talking about this on the last few episodes because this comes up quite often, but he’s a real estate agent in our neighborhood.
He’s my kid’s swim coach. He’s the lacrosse coach. Every season, he volunteers to be the coach of something. Like you said, he’s a staple in the community before he’s an agent.
At the end of the day, when something comes up, it’s like, oh yeah, I love this guy. I trust the guy, whatever. That’s the one that you think of, and that’s the one that you go with. That could be the same if you’re talking to agents, if you’re talking to mortgage or LOs, or really anybody who has a local business. It applies. The same principle applies.
You want to be present wherever you can, so that when the opportunity does come up, they think of you, and they don’t you’re not going out just trying to inundate everybody with requests for their business. You’re part of their community.
Hannah McManus
For sure. We have mortgage bankers. I think you asked what some things that I’ve seen that go well and what doesn’t go well. We have mortgage bankers, and I love seeing it. They’re hosting book clubs. They’re hosting Bible studies.
We’ve got one mortgage banker that does a bouquet building class, and she just did a charcuterie board.
Justin Ulrich
Oh, that’s cool.
Hannah McManus
It’s just cool stuff that they do it in their office, but they open it up to the whole community. There’s really no mortgage talk, but they know that they do mortgages. The truth of the matter is, and I think we all know this, nobody cares that you do mortgages until they need a mortgage, but they just need to know that you do them, so when they’re ready, they’re going to call you.
Justin Ulrich
Yeah, and you want to make sure you have their relationship, so when someone they know has an opportunity, they think of you too.
Hannah McManus
For sure, and I think that too, and I think connecting or partnering, however you want to say it, with local businesses, that also, that’s where I tie community and social media together, is when you can get in with local businesses, and you’re hosting these events at their business, and you’re tagging them on social, and you’re posting about the event.
That’s where it all comes together, and that’s when you really start seeing people do local marketing well, but on a larger scale, because now they’ve tied in social to it.
Justin Ulrich
100%. I had a friend that, he has a consulting business, and he said, for the next six months, he said, I’m not going to do anything to drive, I’m not going to focus on driving my own business. I’m going to focus on highlighting other people’s businesses.
And within that six months, he actually doubled his revenue that he had coming in, because he was focused on highlighting others, and part of it’s, you’re giving, giving, giving, if you focus on giving, people love that, and they respect it, and they feel like they want to have some sort of reciprocal relationship where they’re giving back to you in some way, shape, or form.
But also, when you do that, you’re also, on the social side, you’re accessing audiences that already exist, like you’re talking about tagging, and sharing, and stuff like that. Each one of these folks, these businesses, they all have their followers, and if you’re associating yourself with them as a trusted party, then those followers are going to start following you, and they’re going to want to learn more about you, right.
And suddenly, they’re building this trust, and you’re nurturing them along, but yeah, if you’re not out there in your community, and highlighting other folks, I mean, it could be as easy as going once, twice a week, going into the local gym, or going into the flower shop, or whatever, and be like, hey, what’s up, guys? I’m here talking with so-and-so about their business.
Why don’t you tell us a little bit about what you do? Let them talk about their business, post it, share it, tag them. It’s not at all difficult.
Hannah McManus
It’s not. I think it’s just a different way to think about marketing. When social came around, and there’s just so much that you can do, it came around so fast, and it’s really overwhelming to a lot, but if you really sit down, and you just kind of strategize, like, okay, what is the goal of this year, or this quarter, or this month, whatever it is?
This is my goal. This is how I’m going to get it. How can I leverage, you know, what I’m doing on the ground, because that matters.
Like, what you’re doing in your local community matters, but then how can I tie in just a little bit of social content, and it’s as simple as, like you said, like, tagging a business, or just going into a local business and doing a quick interview. It has nothing to do with mortgages. It’s just, I’m a human, and I want to help my community grow, and this is what I’m doing, you know?
And I think, you know, for everyone listening, if you don’t have a marketing plan like that, you know, if you don’t know what your goals are, start there, and then really drill into, like, okay, if this is my goal, how should I market, and who am I marketing to, and what is, you know, all the KPIs, and just start that way, and it’s, I think it’ll be really helpful.
Justin Ulrich
Yeah, and come up with your ideas, even if you have a few, and just get started on something.
Hannah McManus
For sure.
Justin Ulrich
Because you can get kind of bogged down, you know, it’s happened to me plenty, but it’s like, you get bogged down in the planning, and it’s like, uh, paralysis by analysis, and you just, you never really get started, but yeah, if you have a couple ideas, and you feel inspiration, go and do it.
And you’ll find once you kind of start going down a path, you may uncover new opportunities that you weren’t thinking about, or whatever, but you never will unless you start.
Another suggestion would be, you could just leverage ChatGPT, and type in what you’re thinking of doing, and give me some ideas, and it’ll be like, boom, I’ll give you 10, what are 10 local business types I could stop in this week, and it’ll tell you where to look, you know.
Hannah McManus
I mean, it’s insane. If you’re not on ChatGPT, I was joking about this the other day, like, I don’t, it’s probably making me dumber.
Justin Ulrich
A hundred percent.
Hannah McManus
Because I really do use it. I mean, like, it makes my meal plans for me, it’s planned trips for us, like, it’s, I think we’re now in a day and age, like, you just work smarter, not harder, and ChatGPT can tell you, I mean, honestly, you can build your whole content calendar in ChatGPT, like, tell them your goals, what you want to do, this is where I live, this is what I want to focus on, and I mean, it’ll build the whole thing.
Justin Ulrich
It cranks, yeah, and when you said you feel like you’re getting dumber, and I said 100%, I wasn’t talking about you specifically. I see it, I see it.
Hannah McManus
Yeah, Hannah, you are getting dumber.
Justin Ulrich
I run into the same thing, they’ve actually done studies on it, about those who become reliant on it, it actually does inhibit your cognitive ability, but that said, it’s like, if you were to introduce a calculator or Excel, you know, like, no one’s using an abacus slide anymore, you know.
It’s just, it is what it is, and it’s one of those things where if you’re not using it, unfortunately, you know, others that are using it that you compete with in your community are going to far and away create the gap ahead of what they’re doing from a marketing standpoint, and what you’re not doing, and that will show.
If you had some ideas around, like, something that, if I were, like, struggling to drive growth in my business, what’s something that you’d recommend I could do today to start moving in the right direction?
Hannah McManus
Yeah, I mean, I think we’ve kind of touched on it, but I think two things. One, look at, look at who you know, right? Like, look at your sphere.
It’s full of people that would support you. But I think what I would ask myself is, do they know what I do? Like, does everybody that I work or I surround myself with know that I do mortgages?
Do they know that I work in a referral business? Do they know that I’ve served X amount of families, and I’ve helped all these families get into homes, and that I’m, you know, really good at this? I think that, honestly, is step one.
And, you know, we, we have one-on-ones with our mortgage fingers all the time. And it’s amazing, like, if you ask, like, okay, you’re coaching soccer, do all the parents know what you do? And you don’t have to do it in a creepy way.
But like, you know, have an Atlantic Bay duffel bag and a water bottle and a hat. And like, you know, you can, swag is there for a reason. But you can also kind of tie it in a little bit.
But I think, I think letting people know, one, what you do, but the most important part is that it’s a referral-based business. Like, that’s how you get business. And if they like you, they’re gonna want to refer people to you.
Like, that’s just how it works. That’s number one. Number two, and if you haven’t gauged this, then, I don’t know, my team’s sick of me telling you this, social media is a non-negotiable.
Like, it’s, in 2025, and I know my team’s sick of hearing this, but in 2025, if you’re not on social, you are just missing a huge opportunity. And when I say be on social, I don’t mean go viral. Like, I think there’s just been this huge thought behind it.
I don’t know how it all started, but like, you don’t need to go viral. You just need to be where the people are. And I just heard Little Mermaid in the back of my head.
But you just need to be where the people are. And the people are on social. I mean, like, we know that.
And there’s really easy ways to show up on social and engaging on social. I think, you know, we got caught up on, okay, I need to get a business account and I need to sell mortgages on social media. No, you don’t.
You need to just be yourself and talk about what you want to talk about. And people are just going to flock to you because you’re going to relate to people. They’re just going to see who you are.
And, you know, I think if you don’t know where to start, and I think you said this earlier, like, if you don’t know where to start, just start. Like, I don’t know any other way to say it. Just start.
Share your life. And I’ll give you an example. If you go to my Instagram, you’ll see my kids. Like, I have a seven-year-old, a five-year-old, and a two-year-old boy. My life is chaos. Chaos is my brand.
But that real-life content connects with people. Like, people understand trying to get three boys out the door to get to school on time. Or I made a post because I had two boomerangs, two balls, and a car on my roof.
I have no idea how any of them got up there. And I made a post about it. And the amount of, like, DMs and likes and comments and shares, because people have little boys, and that’s what little boys do.
So, if I was originating, my audience would be family. Like, that’s who I would market to. And they would see themselves in my story. They would relate. And that’s how I bring them in. And then, like I said, when they’re ready for a mortgage, they’re going to come to the mom that they see on Instagram.
I think that’s so important. And I’m, I always joke about this, I’m an elder millennial. So, I grew up, well, I didn’t grow up. Facebook started when I was in college. And Facebook started, you had to have a college email address. You couldn’t just get on Facebook when it first started. And the whole purpose of it was to connect college students.
And social hasn’t changed in that sense. It’s just to connect. People don’t want to be sold on social media. This is something else. Consumers don’t care about mortgage acronyms. They don’t care about product guidelines. They care about stories.
So that’s one thing that we’re really coaching our mortgage bankers on with their socials is share the story. Share the story of the family that got into their first home while paying off student loans and starting a new business.
Whatever the story is, let’s just tell stories of how we’re helping families get into homes and stop talking about DTI or some niche jumbo product guidelines because nobody cares.
Justin Ulrich
Yeah, that’s a good point. People buy into stories since the dawn of time. That’s how people communicate it. Like cave paintings on the walls, they tell stories. That’s how we communicate and that’s what people buy into. It just resonates so well.
Switching gears a little bit, you mentioned the boomerangs on the roof and the kids, your life being a total chaos. I thought it’d be kind of fun to drop you into AI and see what we can come up with.
Hannah McManus
That’s awesome, actually.
Justin Ulrich
This is incredible with your pumpkin spice. I’ll send it over. I always tell people they’re as good as NFTs but without the value.
Hannah McManus
It’s hilarious. It actually got my hair color almost exactly. That’s impressive.
Justin Ulrich
Awesome. Well, hey, before we let you go, I want to give you a chance to give a quick plug on how folks should find you, your own podcast. Give a quick minute about what that’s all about and we’ll cut off.
Hannah McManus
Yeah. If you want to follow my chaos, I am on Instagram. It’s Hannah Kyleen underscore.
You can follow Atlantic Bay. We’ve got all the channels. Lending Forward is our podcast with Atlantic Bay. We bring on speakers from all over the industry just lending forward knowledge, forward thinking ideas. They span anywhere from talking about market updates to executive coaching to business planning to appraisals.
It’s a wide range of topics, but we do always task our guests to bring something of value, something forward thinking that our listeners can take away with.
If you want to LinkedIn and YouTube, you can just look up Lending Forward. I believe it’s Lending Forward Podcast on LinkedIn, but we drop episodes every other Thursday. I’d love for everybody on here to check it out.
You guys have actually been a guest. We’ve had Matthew on. We could have talked for eight hours. Matthew and I had a great time.
Justin Ulrich
Yeah. He’s got a lot of insights. He’s funny. He can go on for hours too. I’m sure you could have gone on for eight hours.
Hannah McManus
Yeah. He’s awesome. His energy matches mine, so it’s great.
Justin Ulrich
He said to me, he said, you know what you need to have on the podcast? You need to have on Hannah. She’s so fun. She’s so fun. I’m like, all right.
Hannah McManus
We have a good time. You’ll learn that in a couple of weeks in Boston.
Justin Ulrich
Yeah. Looking forward to it. We’ve got a TMC event coming up in Boston. If you’re listening, you’re going to be out there. Hit us up. Both Hannah and I will be out there. Matt’s going to be out there as well. It should be a good time.
Well, hey, thanks so much for joining us in the lab today. Hannah, it’s been a lot of fun. For those who are listening, give her podcast a follow, Lending Forward Podcast. Check it out.
If you need to follow her on all the different channels as well, she’s got some really fun content, like she mentioned, around her life. Check it out. Thanks for listening. Thanks again, Hannah.
Hannah McManus
Yeah. Thank you.
Justin Ulrich
As always, thanks for joining us in the Local Marketing Lab. This podcast was sponsored by Evocalize. To learn more about how Evocalize can help you grow your business, visit evocalize.com.
If you learned something from today’s episode, don’t forget to subscribe on your favorite podcast platform and follow us on LinkedIn and Facebook @Evocalize. That’s Evocalize and on X at Evocalize.
And remember, keep innovating and testing new things. You’ll never know what connects with your customers best unless you try. Until next time. Thanks for listening.
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