Your Pie, a renowned pizza franchise, faced a common challenge: bustling dinner hours led to longer make times, impacting customer satisfaction, while off-peak hours remained underutilized. To drive sales during slow hours and optimize kitchen efficiency, Your Pie needed a robust solution. Enter Evocalize.
By partnering with Evocalize and leveraging their advanced marketing automation tools, Your Pie successfully addressed this issue. The collaboration not only helped them drive sales during slow hours but also empowered franchisees to take control of their local marketing efforts, resulting in remarkable outcomes.
The challenge
Your Pie faced several challenges in their digital marketing strategy. While dinner hours were consistently busy, the franchise wanted to drive sales during off-peak times to optimize kitchen efficiency and improve customer experience. Additionally, franchisees expressed a desire to supplement their local store marketing (LSM) budgets with their own advertising spend, but their previous agency did not allow for this flexibility.
Your Pie needed a solution that would enable them to drive targeted promotions based on real-time make times while providing franchisees with the autonomy to manage their own campaigns.
**Industry
**Restaurants
**70+
**Locations across the US
**2008
**Founded in Athens, GA
The Evocalize approach
Evocalize’s Collaborative Marketing Platform (CMP) provided Your Pie with the tools and capabilities needed to address their challenges and achieve their goals:
Make-time optimization
Your Pie shared their by-store make times with Evocalize, enabling the platform to automatically trigger promotions during periods with the lowest make times. This ensured that customers were incentivized to visit the store when the kitchen had the capacity to provide quick and efficient service to drive sales during slow hours.
Multichannel blueprints
Evocalize implemented multichannel blueprints for Your Pie, allowing them to run promotions, brand awareness campaigns, and even Performance Max (PMAX) campaigns across various digital channels. This comprehensive approach helped Your Pie reach their target audience effectively.
Franchisee empowerment
With Evocalize, franchisees can easily supplement their LSM budgets by selecting a blueprint, adding funds, and launching their own campaigns. This self-serve model eliminated the need for agency involvement and additional fees, giving franchisees greater control over their local marketing efforts.
Driving success with measurable results
Since partnering with Evocalize, Your Pie has achieved impressive results, even before the completion of the learning and optimization phase of their new digital campaigns:
- Cost per Click (CPC) decreased by 57%, indicating a significant improvement in the efficiency and relevance of their ad targeting.
- Cost per Acquisition (CPA) decreased by 66%, demonstrating the effectiveness of their campaigns in driving conversions at a lower cost.
- Evocalize currently supports 66 individual Your Pie locations, showcasing the scalability and impact of their solution.
These results were achieved without the hassle and expense of using an agency, and with minimal effort required from both local operators and the corporate brand.
66%
decrease in CPA
57%
decrease in CPC
The future of Your Pie local marketing
Your Pie’s partnership with Evocalize has revolutionized their local digital marketing approach, enabling them to drive sales during off-peak hours, optimize kitchen efficiency, and improve customer satisfaction. By leveraging Evocalize’s advanced marketing automation tools and empowering franchisees to take control of their local advertising, Your Pie has achieved significant reductions in CPC and CPA while supporting a growing number of individual locations.
The success of this collaboration demonstrates the power of data-driven, automated marketing solutions in helping franchises overcome challenges and drive meaningful results. With Evocalize, Your Pie is well-positioned to continue optimizing their digital marketing efforts, engaging local audiences, and fostering growth across their franchise network.