Local Marketing Amplification

Justin Ulrich
This session is really, it’s going to be a ton of different ideas that have come together through different conversations that I’ve had. Side note, I host a podcast called the Local Marketing Lab, and I just have a kind of a smattering of, you know, some of the guests that I’ve had on here from real estate and the mortgage space over the last year or so. And the whole point of this is to say, hey, you know, if you want some ideas, we’re constantly running through new ideas from experts in the area who’ve been doing this for years and years.

So we have weekly episodes that we try to target uploads there. So if you want to go ahead and you can listen to past episodes or just stay tuned for future ones, but all this to say that resource exists and we’ve pulled a lot of the content today from conversations that I’ve had from folks who have, you know, boots on the ground and have actually been doing this for many years. So there’s a few common threads that have kind of pulled through and come up in a lot of the conversations that we go through.

You know, one of the main ones is this idea of being the mayor. It’s this is a mentality that, you know, I often bring up in conversations as well as it comes up organically from others. And it’s the idea that you want to just show up in as many places as possible within your community.

This isn’t like, literally be the mayor, because you have a full time job that you’re that you’re focused on. But the idea is, you know, I can give an example too. We’ve got a gentleman in our neighborhood, his name is Kyle Skrola.

He’s a real estate agent, small realty company. It’s called sale realty, very small shop. But he does everything he can to make sure that he’s plugged into everything possible.

He’s our neighborhood swim coach. So that goes for two consecutive months where he’s plugged into all the parents that you know, of all the kids on the team, we’ve got probably 50 to 60 kids on the team. He coaches lacrosse.

So two more months out of the year, he’s interfacing with parents on those teams. He runs our neighborhood events. So we might have food truck events, or movie nights or whatever at the clubhouse that in our HOA facility that he’s able to interface with folks there.

And he’s constantly getting in front of folks within the neighborhood. And it’s a pretty large neighborhood that we have. And he’s the listing agent on the majority of the listings in the area because people know him, they trust him, their kids engage with him.

They always talk about Coach Kyle, how cool he is, how nice he is. And so there’s, he’s plugged in far deeper than just being a real estate agent in the area. To me, like being the mayor means you’re showing up for folks within the community, whether it is on the kids team, or you’re going to other events that maybe there’s Little League or football games that maybe you don’t have any involvement with from a coaching standpoint, because maybe you just don’t have the time to do it, but you still want to go there and maybe you’re going to participate in leading a 50-50 raffle or something like that, just to get your name out there and to kind of go around and get your face in front of folks and shake hands and stuff like that.

Being the mayor means plugging in as much as possible. This could also mean you’re going to different businesses in the area when they open up, shaking your hand of the manager at the new restaurant location or the new gym that’s opened and just introducing yourself and, you know, just getting to know folks. And this approach actually plugs in very nicely to what I want to talk to.

A lot of the meat of this conversation is going to be around social and how we take these interactions and parlay them over into content for social media to really get in front of audiences that already exist and amplify your message and amplify your reach throughout your community and really expand your sphere that way. This takes a lot of time. It takes a lot of energy.

But if you’re able to do it, I’ve seen it work firsthand. It works extremely well. And this has come through in conversations I’ve had with folks on the podcast within real estate, within mortgage, within a restaurant, within franchise.

It’s a universal. If you’re putting effort in to get your face out there and get to know folks, it’s going to come back to you in spades. Because what this does is it helps build trust, build rapport.

I’m not going to beat a dead horse and dive in too much here, but it is something that’s highly recommended to become really a staple within your community. Now, we mentioned in another session, 1.5% of your audience on any of your social media channels is going to see any given post that you push out. So if your audience isn’t that big, you need to really build it up so you can get mass visibility.

And the easiest and most effective way to do that, there’s two levers that you can pull. You want to either create a lot more content and or access audiences that currently exist. The way the algorithms work, high level, the more that you engage with, the more that people engage with your content, the more your content is going to be seen, the more it’s seen, the more engagement it’s going to drive, the more engagement it drives, just the more it’s seen.

The momentum builds, those folks, the people that maybe didn’t have access to the content you were creating before, they now have access. They’re seeing it. You’re increasing your visibility, your awareness.

And those folks, if it’s content that’s quality and it’s engaging, they’ll engage with it and they will follow you. So this is how you build your audience very quickly on social media. If you focus on audiences that already exist.

Now, what does that mean? We’re talking about tapping into followership of a business in the area, of a hometown hero, of maybe a local athlete. There’s so many folks, micro influencers that reside within your community.

It’s just a matter of identifying those folks and figuring out, hey, how can I create content that highlights those folks and taps into their audience that already exists? It’s a much faster way of building your audience than to build it from scratch on your own. High level.

I’ve done this in multiple arenas, even in the B2B space. This is why we have a podcast, so that we can invite on folks that already have followers and we can ask them questions, get their insights, serve that up. It’s valuable content for our audience, as well as it gets us in front of an audience that may not already be following us, that exists with our guests.

And even better, if you can get, when you’re creating this content, if you can get the person that you’re highlighting within your content to shout out somebody else, that’s another tag. So keep that in mind when we talk about tagging relevant folks within your content, because doing so will help to expand your sphere there. Now, the best way to do this is to actually create quality content.

A very quick, we talked about this in another session, very quick formula, quantity of content times consistency of creation times speed, the more that you do it, right? Your velocity is going to equal quality. So this is how you’re going to produce content that is engaging with folks and it acts as a magnet to your social channels to get people to follow you and engage with your stuff.

No one is going to create great content off the bat. I can promise you the content that that you create, your first go around is going to be subpar and it will get better. Even if you may create good content, but compared to what you’re going to create in another five, 10 weeks, it’s going to be far superior with what you’re coming up with because you’re getting reps in, you’re getting more comfortable in front of the camera.

Your flow is going to be a lot smoother. It’ll seem a lot more authentic, a lot more natural and authenticity is what folks really seek in the content that they engage with on social. Now, audience growth is going to be, again, it’s going to be dependent on the quality of your content.

It’s got to be engaging and the consistency that you’re posting. The algorithms love to see consistent content. A channel that’s posting consistently.

If you’re posting once a week, great. If you’re able to post once a day, awesome. We’ve gotten to the point where we’ve posted like six times a day.

Seems like a lot, but there are tools that you can get that you make a post and then you schedule it out and you schedule it out again, even further. This allows you to ramp up your content over time with stuff that you’ve already created. You don’t have to just post something once.

If it’s a relevant piece of content that maintains its relevance, like if you’re doing a series on the top restaurants in the area, that stuff, it’s going to work for the next two or three years. You don’t necessarily have to post it once and be done with it. You want to get as much juice from the squeeze out of your content as possible.

You want to create that quality content. You want to create stuff consistently and as quickly as possible. Your speed that you create content with is going to accelerate your learnings.

You will find out that, hey, I’ve got these five different content pieces or types of content I’m creating. I want to do it a couple different times with each type of content. For example, if I’m highlighting restaurants or if I’m highlighting coffee shops or if I’m calling out doing something around contractors in the area or hometown heroes, what type of content that you create is going to resonate best with your audience.

There’s also different formats of content you create. You’re creating content in video format. It can be in typed or word format or it can be in the form of an image that’s accompanied with text.

Depending on who you are and what your personality is and maybe what you’re comfortable with, certain content types are going to perform better with you versus with somebody else. You may be great on video or you may be like me where you’re stuttering and stammering through everything and maybe it just doesn’t come through as good or as polished the first go around. Again, it takes reps.

But maybe if you’re more comfortable with typing, a blog might be a better type of content that you create. It all just depends on what you feel comfortable with. All that said, I will say if you just create content and say, you know what, I need to feel comfortable with video.

I’m just going to do it. You will get better and you will feel more comfortable. I can promise you that.

You just have to get the reps in. Andy, do you have anything to add so far? I’ve been buzzing.

Andy Redington
No, I think you got it there, Justin. I can relate. Just even doing this, seeing myself on video, it’s always a little awkward at first, but you do get more comfortable as time goes on.

Justin Ulrich
It’s awkward for us to see you as well.

Andy Redington
I knew that was coming. I set myself up for it.

Justin Ulrich
Now, you may be thinking, what types of content am I going to create? I’m going to run through some content types and some ideas. I want to make sure you guys have ideas that you can implement today or get the ball rolling today or sometime this week so that you can move the ball in the right direction.

However, all that said, these are just some ideas I’m going to run through. If you use ChatGPT, you will come up with so many ideas to be able to crank out content. That is my pro tip for you.

Leverage the tools that are available to you to be able to access audiences through content creation. Andy is also going to talk about how we could do some co-marketing, some partner marketing locally within DCB in a little bit. ChatGBT is your friend in this.

It will come up with so many ideas for you. I actually put it in. I came up with about 10 ideas and I asked it, what are some other content series that we can come up with?

I’ll go through those in a second. The best way for you to tap into these audiences and to create content, think about it this way. Since the dawn of time, people have communicated in one way that is a thread since cavemen.

If you have, think about cave drawings, storytelling. People would sit around a fire and talk about how their day went, the things they learned. Storytelling is what ties us together.

Think about if you have a family dinner or a dinner with friends, what do you do? You sit around, you tell stories and really vibe with one another. Storytelling is what resonates with folks.

You want to be able to figure out a way that you can tell others’ stories within your community. I had a guy within the restaurant space, but he’s a consultant. He said to me, he’s like, I want to grow my business and all he was doing was marketing his own business.

He said, you know what? I’m going to stop. For six months, I’m going to market other people’s businesses.

I’m going to tell their stories and just see the impact of my business. He grew his business, his revenue by 100% just by marketing other people and telling their story. This works phenomenally well.

I’ve done the same thing within the arenas that I do marketing with as well in the B2B side. People love it. There’s something about getting, think about if someone came to you and said, I want to tell your story, I want to give you some free marketing.

Who’s going to turn that down? But what it does is it also, it makes you think as the recipient of the favor, that’s a solid move. I want to do that for someone else.

I want to pay it forward or I want to pay them back whenever possible. If I have someone that a referral comes up, I’m going to send it their way. This is a way to not only tap into audiences that currently exist, but you’re building trust and rapport with folks within the community.

Just like I mentioned earlier about being the mayor, this is where these two ideas tie together. So your focus is on telling other people’s stories. This could be, you’re highlighting new store openings.

You’re highlighting a new gym. You’re talking about someone who, they just won a game or whatever it might be. You’re showing up, you’re interviewing folks.

I’ve also seen this work really well at events. People, my friends will go up to other businesses that have booths and they’ll say, hey, give me in 60 seconds, tell me what your business does. And they just give a quick highlight.

It doesn’t have to be some crazy deep dive, long form content, but you can leverage this type of content to stitch together, which I’ll get to on the next slide to come up with a content series that ties everything together. But the idea here is you want to take a little bit of time to figure out, okay, if I’m going to take this approach, how am I going to identify folks within my community that already have a strong social presence? It could be that they have a significant following.

It could be that they’re growing quickly in their followership, but they’re pushing out really engaging content. If you have an audience, if someone has an audience that’s highly engaged, with their content, which you can see with likes and shares and stuff like that, you can just do a quick perusal of someone’s content that they’ve pushed out their feed. And you can see, oh, wow, they have a lot of followers and they’re engaged.

I need to try to figure out how do I tap into that? How can I go highlight this person or this business to try to get my name in front of their followers? And it may be that some folks, they may have a followership that may not quite be in your demographic, but it’s those folks, if they engage with their content, they may have people they’re connected with, right?

Or they may have someone that comes to mind when a referral conversation comes up. So I wouldn’t be too worried about getting folks that fall exactly with your demographic. The idea here is you just want to get in front of as many people in your community as possible.

You want to be the mayor. When you’re creating this content, mentioned here, it could be around timely news or an event that’s happening. It could be any content type, but you want to ensure that you’re using relevant tags.

So you’re tagging the individual, you’re tagging their business. If the conversation goes in a direction and another business is brought up, you want to tag them, right? You want to tag as many as possible that are relevant, right?

So that way, the content you’re creating can have even more legs and stretch even further and you’re getting a little bit more juice out of the squeeze for that content that you’re creating. Some ideas here are going to be, you could do one-offs, one-off posts around a top restaurant, or you can have a series. What I like about any of these things, if you have a series about these things, for example, a series of top restaurants, you have 10 restaurants in the area.

Restaurants are really good, especially on social, because it’s even better if they have a really good one. Condado Tacos has a really cool location where it’s very Instagrammable. People go and they take photos of the place, right?

And a lot of their growth is through social because it has that brand that just thrives. It just does really, really well on social media. Another one is there’s like smoothie places are really good.

Yeah, they attract a younger audience, but those types of restaurants do really well on social media. So you might want to do, hey, a series on the top smoothie places, and maybe do five of them, or a top coffee spots, and you do 10 of them, right? And you have 10 individual pieces, but you could stitch these pieces together as a long form piece of content, right?

So when people are looking for these types of places in the area, your content will show up. If it’s on YouTube, there’s a potential search value there for you, as well as it’s content that you’re constantly chopping up and pushing out on your different social channels. You can also think of this as, how do I create content that aligns with key search terms?

We talked a little bit on the Google session around creating content that aligns with what people are actually searching for. So if it is around school districts, you can highlight teachers who have won awards, or you can highlight, you can talk to different schools in the area and speak with a principal, or speak with superintendent, and just get a little quick one minute about what makes their school so great, and maybe get some shots of the football team, or the track team, or whatever it might be, right?

These are things where you’re able to highlight key businesses or pillars within the community and associate yourself with them, right? Because people already trust these businesses. They trust these individuals within the school.

You know, they trust their local dance studio, their martial arts gym, whatever it may be. And when you’re highlighting them, in doing so, it’s going to build associated trust with you, right? And then they’ll instill curiosity within them to check out more of your content and to follow you, right?

This is how you engage with audiences that already exist. The other ones you want to think through, if you’re thinking like, which ones will perform really well on social media, like dog groomers is a really good one because dogs are adorable. Everybody loves dogs, right?

And you’re able to create that content where you know it’s going to take off a lot better than something you might put out around 10 things to know when buying a home or something, right? It’s a little bit more high level. It may not be as targeted, right?

You may not be catching someone when they’re further down the funnel, but this is all about, if you’re trying to grow your audience, this is the type of stuff that you want to push out there. Then, you know, if they are looking, once they see this content, and let’s say they are looking for a home and they browse your other content, oh, they’ll see the other stuff that you’ve created that is a little bit more pertaining to, you know, buying the actual home. Bringing, you know, folks at the firehouse treats, that’s another great idea.

Some of these may seem corny, guys, I get it, but it’s stuff that’s like, it’s thinking outside of the box and figuring out how do I tap into, you know, these audiences, creating content that’s compelling, fun, engaging, likable, shareable, stuff like that. Let me just, I’m just looking at my notes real quick to make sure I don’t miss anything before I move on. Oh, one key thing to consider when you’re creating this type of content, any content, you don’t want to overthink it.

If you get ideas, run with it, try it, right? You’re not going to know what’s going to resonate with your audience until you try. You have to test into things.

So, you may find that the top restaurant thing works really well, but maybe the hair stylist maybe doesn’t, or, you know, maybe the dance studio doesn’t, but you’re not going to know until you try it. So, I would just highly recommend if you get ideas, go try. Then if you see that something worked well, then it’s like, okay, how can I take a step back, create a plan around this, and maybe a bit more of a strategy to say, okay, I know that the barbershop and hair stylist thing worked.

So, how do I get more of that? Well, there are 10 barbershops in the area. There are 20 salons.

Like, can I tap into this? Can I maybe create some sort of competition or something involving all of these folks? Whatever it may be, put it in chat GPT and see what it spits out.

But the idea is when you land on something that works, I talked about accelerating your learnings. When you land on something that works, the idea is to replicate it because then the algorithms will know that this thing is working, it’s engaging, it’s compelling. The more content that you create that’s like that, it will then serve that up a lot more readily than if they serve up something else that it maybe doesn’t have the learnings around.

So, that’s a key thing to consider. Don’t get caught up in like analysis paralysis. Oftentimes, and also you don’t want to sit there and think, ah, I’m not comfortable in front of the camera.

Like oftentimes you’re going to talk yourself out of it or it’s like, ah, it’s just too heavy lift. I just don’t have time for this is typically what people say. This is industry agnostic.

This is how things work. And what you’ll see is that people that do social very well, take off. And they just get better and better.

You’ve heard the saying, the best time to plant a tree is 40 years ago. But second best time is now, because if you continue to put it off, you will get passed up, especially with the AI tools that are available right now. Those who are using the AI tools are going to take off at an accelerated rate, and it’s going to be much harder to catch up to them.

So, I’d highly recommend you’re here at this session. When we get off, try to figure out, hey, what are five of these ideas that maybe I can go implement and just see how they work and go from there. I promise you too, once you get started, your content is going to get better and better and better.

Andy Redington
Yep. One thing, Justin, to throw in there, I actually just got back from a conference and someone was saying their most engaged post this month, they just went to ChatGPT and searched. They live in Salem, Oregon, actually, not Massachusetts.

Searched for the most haunted house in Salem and got some facts about it. And their post was just about a haunted house and spooky season. And he said that was the most engaged post out of everything he’s ever done.

It was just about a haunted house. So, you can sprinkle in some seasonality, some fun stuff like that too.

Justin Ulrich
Yeah, for sure. Yeah. And it’s one of those things that he recognized that that was the most engaging content.

So, if you’re smart about it, you’ll say, okay, well, how do I, again, create more stuff like this? So, if I made that post, then I would take a step back and say, okay, Halloween’s coming in a couple of weeks. How can I go to each one of these locations, maybe five of them and highlight them?

Maybe talk to someone there and get their take on what makes it so spooky or what their experience is there, because that’s going to be engaging and compelling, right? You want to figure out like, hey, what is it about this thing that makes it work well? And how do I get even more out of it?

Because think too, if you wait on it, you’re going to miss an opportunity, right? That person, if he waits on it, he’s not going to get enough content out before Halloween or before spooky season’s over with. And we’re getting into Christmas and he’s talking about what makes this bar’s basement or this speakeasy so creepy, right?

It just doesn’t work. And the algorithms will know that and they won’t serve it up. That’s a great call out, Andy.

That’s why we have you here. Time versus money. I’ve said this before.

I’ll say it again. There’s this continuum of time versus money. Organic content, building your audience, all this stuff we talk about is great.

It takes work. It takes energy. It takes time.

You have to do it. Don’t not do it because it takes time and it takes energy and don’t shy away from it. You have to do it in order to stick out in your local market.

But there are ways where you can pay and you can create content through ads, through DCB to get your stuff in front of folks. What I do want to call out is that it doesn’t have to cost an arm and a leg as well. With DCB, we created this way for you to do co-marketing.

We’re talking about tapping into audiences that already exist. This is a way to go after audiences in an intelligent way, strategically. You’re only spending in the audiences that matter and we do all that work behind the scenes.

But you’re able to split your cost with an LO in the area. You can say, hey, Joe Schmo, let’s run this campaign together. Instead of it costing you $500, it costs you $250, it costs them $250.

By nature of splitting the cost, it automatically and instantaneously doubles your ROI of what you would have had on a campaign. Doubles your ROI, you get double the leads for the cost of money that you’re putting in. You’re splitting those costs, but you’re also building your relationship with the LO.

What’s great about that is you’re able to establish, say, hey, this worked well when we did something together. Maybe, pull on the thread, let’s figure out some other ways to create content together and collaborate on content to get even more out of our partnership together. That’s just something to consider if you find that this works really well for you.

Andy is going to show you real quick within Digital Campaign Builder, how to create these campaigns. Before we do so, just know that the longer these things run, the smarter they get, the better quality leads that you’re going to have coming in. Those leads will be rolling in, they’ll be higher quality and keep the costs very low.

I’ll shut up, Andy. I’ll go ahead and kick it over to you real fast. Share your screen.

Andy Redington
Awesome. Thank you, Justin. I’m going to go ahead and show you the co-marketing feature within DCB.

We’ve done more of a deep dive in previous webinars, so feel free to go check those out. Just a full demo of Digital Campaign Builder. Also, Justin, at the end of this webinar, we’ll have a little QR code to schedule a call and have a one-on-one and walk through the whole platform in more detail, just to give you some assistance for maybe launching your first program through DCB, so stay tuned for that.

I believe, Justin, there’s also a giveaway with that.

Justin Ulrich
Yeah. If you do set up time with our team, we’re entering you to win $500 toward your next program there. If you’re running co-marketing, that’s great.

Your money could go a really long way, especially if you win the 500 bucks.

Andy Redington
Absolutely. 500 bucks is coming out of Justin’s paycheck, so take advantage of it. All right.

Awesome. We are in the DCB now, as you can see. We have these filters up here.

You see co-marketing. You also can just click into the tile, but you can go ahead and filter down to what’s available for co-marketing. We have the property promotion ad here, the single property ad.

Simply, you just have to click into that, and that’ll get you started to build your program. You have all your listings down here. We’ve walked through this in the past, but you can simply search for the property that you want to promote.

I’m in Denver, so I’ll go ahead and search for Denver here. This looks like a cool house. Let’s go ahead and promote this property, generate some leads and some interest for this property.

You’ll see right here is a section for inviting a co-marketing partner. This is what will enable you to invite that loan officer to co-fund, and as Justin mentioned, cut your costs in half, essentially double your ROI. I’m going to go ahead and say, okay, I want to invite someone to co-market this ad with me.

Go ahead and click on that, if I can click the right button. We’re going to invite Justin here. We’ll say Justin at Evocalize.com.

Then we’ll say, not that it matters because I’m not actually sending an invite, but I did spell that wrong. I’ll say, hey, join me. There’s some lag here on this webinar.

Sorry about that. Join me in my co-marketing program. You can make it more personable.

Obviously, type in whatever you want here. You can explain the benefits of co-marketing and co-branding, everything that goes along with that. You simply just click confirm.

What that will do is it will send that invite to the co-marketing guest. If it is a loan originator, a loan officer, they’ll get an email saying, hey, you’re invited to join my co-marketing program. Again, you can personalize it, add whatever else you want in the messaging there.

Then the only thing else you have to do is simply go down and upload your headshot because this is a co-branded ad. The guests that you invited, they will also upload their information because you will both have visibility on the ad itself. Go ahead.

We’ll put Justin’s mug up there for the demo purpose. You can add a headshot. You can add your logo if you want.

Type in your broker’s name here. We’ll just say side, your license number, for RESPA reasons, phone number here. That’s simply it.

Your ad is built out. Your guest will also, like I said, populate their profile information so it’s present on the ad. Put in the website that you want the traffic to go to after they fill out the lead form.

Again, this is going to be lead generation. As Justin mentioned, both parties will get these leads. You’ll get them, you can nurture them and work them, as well as the guests that you invited for the co-marketing program.

Just a simple disclosure agreement, just saying that you’re consenting to pay for the ad. Go ahead and click yes there. Then we’ll proceed to the last step, which is going to be the billing information to get this published.

Go ahead, click on proceed. This is where you can set the ad schedule, so how long you want the ad to run. This is where you set your budget.

You can see down here, since this is a co-marketing program, that the cost is actually split in half because that guest is going to co-fund half of the ad for you. If you change your budget, let’s say we want to spend $500 because we really want to generate a lot of leads for this property. You’ll see down here that the program budget is $500.

However, since it is a co-marketing program, it’s going to be cut in half, so you’re only paying for the $250. From here, you’ll just click on submit to co-marketer. What that will do is it’ll send that email to that guest.

They have five days, and this will be explained when they receive that invite, but they have five days to accept the invite to agree to co-market that program with you. When they accept, again, it’ll just prompt them to upload their information for the ad, so their headshot and their NMLS license number, and then they’ll put in their credit card information to co-fund that ad with you. That’s it.

It’s really just a couple clicks. You invite that guest, and you can get a lot more exposure out there, generate those leads, cut your costs in half, double that return on ad spend, and also just the whole networking effect. I know Justin referenced that as well, but really just building that network with the loan officers that you’re working with, a great way just to get your name out there.

You don’t have to work with just one person. You can invite several people to co-fund, co-brand, co-market your ad with you, so there is no limit on how many guests you can invite to run a co-marketing ad with you. The last thing I’ll call out is you can go into programs here.

If this program is running, you will see it in the programs. It’ll have that little hand shaking indicating it is a co-marketed ad. You can go ahead and click into it.

Again, this is all just kind of demo stuff, so there’s no data in here because it’s not an active ad, but you’ll see here that it’ll show you your share cut in half because it’s co-marketed, and you’ll see all the data reflect that as well. Then you can also see a preview of the ad and the co-marketing guests and their information populated on that preview. Again, just super high level, you go into DCB, you can filter down to co-marketing, click into that, select your property, invite your guest, and you’re off to the races generating leads and then building that network.

I think that does it, Justin, for a quick little demo there. Super easy, super effective, great way to generate leads, build that network, and double that return on ad spend.

Justin Ulrich
Yeah. The other good thing is it creates a good lead magnet for LOs that are out there. They don’t have necessarily listings of their own to be able to push, but this will get their name in front of folks that otherwise may not see their name, which is a benefit to them.

It’s usually pretty well received. Again, it’s half the cost. Either you’re spending half or you could say, you know what, I still want to spend the full amount, I’m still going to invite someone, but now you’re getting double the dollars going in because you didn’t dial it back.

You can look at it a couple different ways, but super effective. We’ve had some folks try it that have loved it. They say it’s great for building their partnerships, and it’s something they continue to launch over and over.

It’s a solid program. It’s RESPA compliant, so the payment is split. There’s never any change of money within each other’s hands, so it’s all good to go.

Just wanted to quickly give some testimonials about DCB. If you have not checked out DCB, we highly encourage you to do so. The tool itself is free for you to access through SIDE.

What you pay for is the ads that you run, so there’s no cost for you to jump in and poke around just like Andy did, see how easy it is to do for yourself. What you’re not seeing is all the complicated, complex stuff happening behind the scenes with these ads that are created. That ad, once it gets created, it goes across Facebook, Instagram, Google.

You’re not creating in all these platforms. You can literally launch an ad with world-class best practices baked in across all these platforms in just a couple of clicks. It’s pretty incredible, which is why folks love it.

If you want, jump in, poke around, check it out for yourself. Scan the QR code here if you want to talk with someone from our team. Again, you get entered to win that 500 bucks toward your next campaign.

If you get time on the calendar with them and you actually meet with our team, Robin, he’s great. He’ll just walk you through, kind of handhold you and answer any questions you might have about the platform itself. He’s met with, I think, over 250 SIDE agents at this point.

Everyone is absolutely loving it. It’s one of those things that if you’re not doing it, you’re missing out, especially from a co-marketing perspective where you can double your ROI and marketing spend. That’s the end of the hard sell there.

We’re just going to quickly scan through to see if we have any questions. This session is recorded. Yes.

I’m going to send this out in about an hour or so. I’ll be emailing everyone. That’s about it.

I don’t see any other questions in here. Again, thanks everyone for joining. This one is a little bit shorter than other sessions, but if you haven’t checked them out, please go do so.

A Trap, Capture, Convert. It’s all about marketing just like the portals do with the same technology that the portals run. You have access to it.

You can do world-class marketing with DCB. We have another session on Facebook. We got Google ads.

Then this local one next week is our last session. It’s going to be about nurturing follow-up best practices to ensure that the dollars you spend and the efforts that you put forth in marketing are not going to waste. The leads are not dying in the vine because you will have solid follow-up nurture best practices in place.

That’s what that one’s all about. Hope to see you there. Again, thanks everyone for joining this session.

Andy Redington
Thanks.