Local Marketing Amplification

Justin Ulrich
So today, we’re talking all about local marketing amplification. So we’re going to talk a little bit about some organic social, kind of grassroots type of marketing tactics that you could employ that seem to work really well from a lot of folks that I’ve spoken with. We’ll talk to digital marketing, why that’s so important, and how those tools that are out there can really help amplify your message within your local markets.

We’re going to talk a little bit about how lead portals drive some of their traffic. We’ve touched on this before, but how you can leverage the same tools that they actually have, the same technology. So at the end, Andy’s going to do a demo of the technology that power.

He’s going to walk us through Moxi Promote. It’s the same exact technology that powers some of these big lead portals. So if you think like Realtor.com or Redfin or some of these big tech platforms that are generating all these leads and they’re selling them to folks at five times the cost of what you could generate these leads for for yourself with the technology Moxi Promote.

So Andy’s going to walk us through that with some of those templates and tools there, as well as we’ll touch a little bit about how you can double your ROI on your digital marketing efforts by doing some co-marketing tactics with folks within with loan officers within your market. So all right, with that, I’m going to go. I’m going to ask Andy if I missed.

Oh, Andy, I know what I did miss. I forgot to introduce who we are because I do that every single session. So my name is Justin Ulrich.

I lead the marketing team here at Evocalize. With me today is Andy Reddington. He leads our customer success team here at Evocalize.

Usually we’re on with Krista, but unfortunately she couldn’t make it to this session today, but we’ll be going back through all these questions afterwards. So if Krista has any need, feels any need to chime in on some of those questions that you’re asking in the comments, she can address them there. Okay.

With that, we’re five minutes in. So let’s go ahead and jump in. So a bit of a humble brag.

So I lead a host of marketing podcast called the Local Marketing Lab. And I know that it really frustrates Andy for me to talk about this because he doesn’t have his own podcast. However, with this podcast, I talked to so many folks within all sorts of industries, real estate, mortgage being a couple of the main industries that we focus on.

And we get lots of insights from them as to how to move the needle when it comes to local marketing. Oftentimes folks just kind of struggle and they don’t know where to start. There’s so much you can do.

They don’t know what to focus on. So lots of the insights that I’ll share with you today come from those conversations. So this is coming straight from professionals within your industry.

So with that, we’ll jump right in. And if you want, you can always check out those episodes on Spotify there. Okay.

Quite often we talk about being the mayor. And what that means is getting out in your community, getting as visible as possible, attending as many events as possible, introducing yourself to as many folks as possible, and not just with the sole intent of driving leads for yourself. The idea is to become like ingrained into your community so that when folks do have an opportunity to like, maybe they have a referral of a friend, or maybe they’re looking themselves to buy or to sell, they’ll think of you first.

And this isn’t a new concept, but some of the tactics that we’ll talk about today may be new to you. I know that I’ve run through some of these things. My brother has a basement finishing business in Colorado, and I’ve run through a lot of these things with him.

And he’s like, oh man, these are things that I haven’t thought about. And by employing them, it actually is extremely helpful in driving business. I have a friend in the restaurant space, does a lot of consulting.

And he said that for the next six months, because he was struggling to drive his own business, for the next six months, he was going to stop trying to promote his own business. And he was going to just promote other people, tell their story on social and through other channels. And in doing so in that six months, he actually doubled his revenue.

So there’s something to this approach of being the mayor, getting out, meeting as many folks as possible, sharing their stories whenever possible across your different social channels, and really promoting other people. And by doing so, you’re actually getting access to audiences that already exist, which is kind of the why behind this approach. Any given post that you push out there across your social channels is going to get around 1.5% viewership by your audience of folks that’s following you. So that’s Google area, that’s across Facebook, that’s Instagram, that’s YouTube, that could be Google’s going to be even fewer folks, if you’re pushing out blog posts and stuff like that. That’s TikTok. There’s so many channels that you could push content across.

Your followership, really, the vast majority of them is not going to see any given post. This is important because you want to think of this as, okay, if I’m going to get in front of as many folks as possible in my local area, I’m going to need to pull on a couple of different layers. You can either create a ton of content, because most folks aren’t going to see any given post.

So you want to create a high volume of content. And you also want to create content that, there we go, thank you, Alice, that reaches audiences that aren’t necessarily following you. Because building your audience organically just by creating content, it’s a slog.

It takes a long time. But if you can tap into audiences that already exist, then you’ll be able to build your audience a lot more rapidly and accelerate your ability to get in front of folks within your local area. So we’re going to run through a bunch of taxes of what type of content that you can create to actually get in front of folks effectively.

But before we do that, I want to run through this formula. We’ve done this in other sessions. But it’s important to keep in mind.

Quantity times consistency times speed equals quality. We hear a lot that folks, you know, they struggle in putting out content. It’s not great.

Other people are putting out better content. They don’t like seeing their face on camera. There’s always excuses and reasons around why they don’t want to promote themselves on social media.

And it can be very difficult. But quality is key, right? These things get you to quality.

If you want to show up on other people’s feeds, the algorithms are going to try to find quality content that other folks are engaging with to then serve your content up to your audience and new audiences. And yeah, even furthermore, if you were to create content that the algorithms already see as being highly engaging and quality, if you create similar content, then it increases your likelihood of your content being shown up across these platforms. So as you’re going through this process and you’re trying to figure out like what types of content create, you want to search out there to see, hey, you know, what type of content is engaging, what has lots of shares, lots of likes, lots of comments, stuff like that.

What does the thumbnail look like or the imagery of the content? How is that coming across? And you can create similar content.

And you want to create as much content as possible. So you’re going to try to take that, you’re going to go down that path and create similar content to what’s engaging. You’re also going to come up with your own ideas.

ChatGBT is a great tool to get over a blank slate to come up with which types of content you can create to promote yours and other local businesses within your area. And there’s tons of content. There’s tons of ideas that it’ll crank out.

I have a list of them we’ll run through in a second. But the idea is you want to create as much of those as possible. The more content you can create with speed, the more quickly you’ll accelerate your learnings into what content actually performs well.

If I create a post a week, I’ll get kudos on the platforms for consistency, because I’m creating a post a week for eight weeks, let’s say that’s eight posts across two months, right? I’ll get some learnings, but nothing that’s like statistically significant, or something that I can really, you know, rely on, it’ll give me some direction. But if I create, call it four posts a day, you know, and I do that for two weeks.

Now we’re talking 36 posts instead of eight. And you’re able to accelerate your learnings, right? You can see what types of content are actually more engaging over than others.

Is it going to be interviewing someone? Is it going to be standing in front of their business with your thumbs up? Is it going to be arm around them, you know, the local restaurant manager?

Is it going to be some highlights of a local basketball game? There’s all sorts of things that you can do. But the more quickly you test these things with a high quantity and speed, you’re going to be able to really accelerate those learnings.

Consistency is also key. Like I said, that is what the algorithms, it’s one of the things that gives you a plus one for them to serve up your content over other content creators, because they know that you’re here for the long haul. You’re going to create content over and over and over and over.

And people, this whole formula is all around generating quality content. The longer you do these things, the better the quality gets. You get more comfortable in front of the camera.

You’re identifying what stuff resonates, what stuff doesn’t, what messaging or content types resonate, and you’re creating better and better and better content. I’m just watching some comments come in. Would quantity over quality not drive viewers?

You will find that quantity will drive viewers, but as time goes on and you’re creating a lot of quantity, the quality will get better and better and better as you are able to determine what type of content resonates or engages. And eventually, you’ll get more and more comfortable. The quality will go up and you will start driving more and more engagements and being served up to more and more folks outside of your audience as well as within your audience.

So that 1.5% of folks who view any given piece of content, that could go up to 2.5% or 3% or whatever. The better quality and the more engaging the content is, the more likely you’re going to get served up to more and more folks. Okay, let’s move on from this.

I can’t even think of the formula. I’m talking about why storytelling. I’m like, oh, the technical difficulties have me frazzled.

Okay, why storytelling? So storytelling is a way that we’ve, since the dawn of time, I wasn’t there, but I’ve heard stories about cavemen making cave drawings, people sitting around fires, telling stories about how their day went, how the hunt went, whatever it might be. Storytelling has been with us forever.

It’s how we engage with people. And it’s very easy for other folks to connect with a good story. And it generates interest.

It’s compelling. People buy into the story. They buy into what’s going on behind the scenes with your business.

If you’re what they call building in public, it shows an authenticity that people relate to, and they like, right? And when you’re creating authentic, quality content, people will follow you. And more and more folks will see it.

But storytelling is key. When you, through storytelling, through storytelling, you are able to highlight all sorts of folks within your community, right? You’re able to highlight whether it’s timely events, store openings, you know, or new store, new location openings.

If there’s a local team win, if you’re, if you want to highlight different restaurants or whatever it may be in the area, there’s all sorts of stories that you can tell. And you can create different content types to tell these stories. So whether you’re doing it through video, some folks aren’t great at video, they might not be as comfortable.

So maybe you might start with blog posts or just, you know, social posts, lots of words there. Or maybe you’re taking images to highlight what’s happening, including yourself, maybe not including yourself. There’s all sorts of different ways that you can try to tell stories through videos, words, and images to get to get your story to come across.

You also want to, when you’re creating this content, you want to make sure that you’re using relevant tags. So if you’re, if you are including someone else in your story, you want to make sure you tag them. If it’s another business, you tag them.

If there are hashtags that are relevant, you know, hashtag Christmas 2025, whatever it might be. Like if you find hashtags that are trending, you want to incorporate them as well, because that will help the algorithms serve, determine that your content is ready, rights to be served up to folks who are looking at like content. So tagging is key.

There are all sorts of different content types, like I mentioned, that you could do. Here are some ideas to highlight for content within your area. And all of these things, all of these pieces you could think of as you could develop a long form piece of content, which is a much longer piece.

And you can also take those long form pieces of content, and you can divide them up into bite sized pieces of content. So let’s say if I was doing a piece on the top restaurants in Charlotte, because I know that homeowners in Charlotte are going to be searching for something like that. Or if they’re looking to branch out into the communities that you’re trying to sell homes in, be noticed in, this is content you might want to create.

And this could be great video content. It could be a great article about these restaurants. So you highlight the top 10 restaurants that are the most popular in the area, and you create a long video.

Maybe you’re going into each restaurant, and you’re recording you and your significant other, or whoever it may be, sitting down for a meal. When I used to do content like this in the restaurant space, I’d actually try to meet the manager. And I’d, you know, take a selfie with the manager and highlight them on social media.

And it’s very engaging. You can create a list or a long video of all these different restaurants that you’re going to. And then you can also break out each of these restaurants.

And you can create a social calendar of 10 different posts that you want to do, highlighting each post, highlighting one of the restaurants. Right? So you can see how doing this, it allows you to very easily create a significant piece of content that you can then break up into content that you’re promoting for the next, you know, 10 weeks.

And you can get multiple posts out of each of these highlights. So if it’s like, one of the highlights is you’re standing with the manager at a location, great, that’s a post. And if another one is you’re actually reviewing a meal that you got, that’s a post.

These are all different things that you can do to very easily highlight someone else in your community that already has an audience that you want to tap into. You could do this with school teachers or with schools, because people want to know about great schools in the area when they’re looking for homes. You could highlight award winning teachers, maybe go into a school and speak to the principal.

And you can do this at a couple different locations. So you can give insights around different schools in a certain county, or in neighboring counties, right. And this is all content that you’re serving up on social as well as it becomes searchable.

So when people do look within organic search across Google, or wherever it may be, your article, your video, your post will show up. Top coffee spots. This is another great one, just like the restaurant, you can review all the really cool spots.

What’s great about if you look at restaurants, coffee, some of these other ones, like hairstylists, I have barbers in here, I’ve got groomers for like your dog. They’re very Instagramable. People love seeing images of dogs.

They love seeing images of the outdoor patio, or maybe some restaurants or coffee shops may have a cool graffiti wall, or maybe, you know, something that’s highlighted that’s part of their, the culture of that restaurant. Those things oftentimes draw very solid social followings. So if you’re able to identify other businesses, entities, whatever it might be, local hometown heroes within your area that have engaging content, and they have a solid audience, those are the folks that you want to go after.

And the businesses that you want to go after. Music schools are great because people are often searching, hey, if I’m moving to a new area, where am I going to put my kid in for piano lessons or guitar lessons, whatever it might be. Martial arts, whether it’s jujitsu or boxing gyms, CrossFit.

CrossFit has a cult following of folks who love, you know, exploring different gyms and checking out new workouts of the day. And they’re very much, they love posting on social. So that’s a great audience to tap into.

You could do a main street shop. So if you’re in a small town, you can do a main street shop tour. You’re going to highlight all the different boutiques on main street and just walk in, just give a quick look around the area, and you could have some audio over, you know, you know, talking to the manager that’s in for the day to figure out what it is that’s so different about their business.

Just give them a chance to tell their story. What you’ll find is through highlighting others, they will feel, because if you put yourself in someone else’s shoes, let’s say somebody came into your business and said, hey, you know, I’m doing this project where I’m highlighting other local businesses and would love to give you some free marketing. Like, would you say no?

Like, can I, I don’t want your, I don’t want your free marketing. Of course they’re going to love it, right? And so, and they’ll see your post and they’ll see that your love, the love that you’re giving them, especially if it’s over a post or two or three, because you can copy and paste these things and schedule them over time, that it’s going to create this feeling of reciprocation that they feel the need to do something back for you.

So you’re creating heroes as well with the folks that you’re highlighting that want to maybe refer someone they know because you did something so nice for them. You didn’t do it asking for anything returned. You’re not going to go and say, hey, I want to highlight your business and I’m curious if you’d be willing to do the same for me.

Don’t do that. It comes off as very like hokey. Go in and just, you know, tell them about the opportunity that you’d like to give them to highlight their business and, you know, showcase what they have to offer to the community.

They don’t know how big your following is. They don’t know the value that they’re going to get out of it other than it’s a really nice thing that someone’s doing for them and they’re going to want to give back. I got another one that is in here, is nonprofits and charities.

I had a great idea from someone that was a guest in our podcast. There’s a charity facilitation group out there that’s called, they’ve recently changed the name, but at the time it was RIP Medical Debt. And this folks, they ran like a Chick-fil-A location.

And they worked to coordinate within the community, a fundraiser to generate as many dollars as they possibly could. And through this organization, they’re able to get to wipe out people’s medical debt for literally a penny on the dollar. So they were able to generate $10,000 within their community and they were able to wipe out a million dollars in medical debt.

Folks who are struggling and they can’t pay off their debt. These are great stories to tell within your community of how you’re making, you’re not coming off in a bragging manner, but you’re highlighting how you’re helping to give back to folks in need within your community. And people love that stuff.

And it’s highly impactful way to be able to help out folks in your community for very little other than you’re just coordinating and you’re running the drive and maybe you’re keeping people along for the ride and on social, you’re posting every week, what your results are and what your goal is and how close you are to get there. And you’re calling people out who some people do, some people don’t like to be called out, but you’re, hey, thanks a lot for the donation for Jim’s groomers or whatever it might be. And you’re able to tag people in each one of these posts and you’re able to get in front of local audiences over and over and over and over with one very specific type of content piece.

These pieces, you can gently, I mean, there are so many legs that you’re able to tap into these audiences that exist. And it’s really not hard. You just have to do it.

You just have to get started. There’s a whole bunch of other examples on here, but I’ll, I’m just going to keep moving here just in the interest of time. Okay.

We’ve talked a little bit about this kind of continuum between time and money. So you have the organic piece when you’re creating content like that, it’s going to take months. It’s not, it’s not weeks.

So you have to, you have to commit and you have to do it. The best time to plant a tree is 20 years ago, right? But the second best time is right now.

If you wait and wait and wait, other folks are going to potentially do something like this, or they’ll just continue to take your business within your community. These are the types of things that you need to do to get in front of folks at scale and leverage social media, because we’ve never had access like this from a marketing standpoint at any, any other moment in time, like small businesses did not have the ability to get in front of audiences like large businesses do. The algorithms will work in your favor.

If you create content that’s consistently, and you’re able to create quality content over time, you will grow your audience and you will get in front of more and more folks. It takes time. On the other end of the spectrum, you need leads now, you need to grow your business now.

So the tools that are made available to you through MoxiWorks with MoxiPromote, you can actually create with some money, you can throw dollars at it and create world class marketing programs across Google, Facebook, TikTok, or Facebook, Instagram, YouTube. We’re rolling out some really cool stuff to gain access to all the Google properties. So ads will show up in Gmail and some other places that they haven’t before.

And the results have been incredible. But you can throw some dollars at it and create these things very quickly. If you’ve ever done it on your own, I’ve done it on my own as a marketing leader, it sucks.

And it is awful. It takes forever to set everything up and then managing over time to optimize because once it’s set up, you’re not done. You have to continually make changes and make it better and better and better.

All that stuff is taken care of for you with promote and you literally just take a couple of clicks. Before we jump in and do a quick demo of the program, I did want to touch on co-marketing. So I said, Hey, what if there was a way where you could actually double your ROI?

There’s no other digital, there’s no other way within digital marketing to double your ROI instantaneously than with co-marketing. So what this is, it allows you to launch a program and you will take us through it. You launch a program, just a couple of clicks, and you’re able to invite a loan officer within your local area, someone that’s trusted to do marketing with you.

And how that doubles your ROI is if let’s say you’re running a program for 500 bucks, well, it costs you 250 and they pay 250. So now you’re getting the same amount of leads for half the cost, effectively doubling your ROI on your investment. So it’s an incredible tool that we’ve worked very closely with MoxiWorks to create.

It strengthens your local partnerships with your folks that you’re going to drive referrals with, with these trusted loan officers. You’re going to market just like the big dogs do. Like if you think like Rocket Redfin, they’re going to market with agent and loan officer.

They have a team that works hand in hand as the solution for, that’s how it’s perceived for the buyer. You can actually do the same with a trusted loan officer, even though they don’t work for your company. You can now appear as a URI team that goes lockstep, your hand in hand, and you create a co-marketed solution for buyers in your area.

You split the cost and you share the leads. So both of you will get access to the same leads. The great thing about this is your costs are lower, way lower, they’re in half, and you’re not paying five X per lead.

Like if you were to go to the portals and buy leads with literally the same technology. So we roughly 60%, 50, 60% is an estimate of real estate ads run across our platform because we power so many real estate tech tools. This is world-class, the tools that you have with MoxiPromote.

So Andy, with that, I can’t hear a word you’re saying. I’m going to go ahead and give you the stage. I’ll share my screen and we’ll go from, or I’ll share your screen and we’ll go from there.

Andy Redington
Sounds great. Thank you. I will real quick respond to a question that came through because I think it’s a very valid question from Anna.

She asked, what is the big difference, if any, between promote ads and boosting ads? So the main difference is that boosting is a simple way to increase reach of like a post, which Justin was just talking about. Paid ads are much more complex campaigns created for specific business objectives.

So you can see promote here. We have local presence to build awareness. We have event boost to promote events in your community.

We have social leads to promote your listings and properties. We have Google search multi-channel going across Google’s display inventory, like a digital billboard. So these are all tailored for specific objectives where you can target specific audiences and geos around your area.

So just a lot more complex, but again, we make this all very simple and turnkey through the technology, the platform here with Moxi Promote. So with that being said, I’ll go ahead and jump into co-marketing. So just to reiterate what Justin kind of touched on already, great way to strengthen those partnerships, network with those trusted loan officers in your area, split those costs 50-50, both parties contribute equally.

So you’re maintaining RESPA compliance and sharing those leads. So those co-branded campaigns and programs will automatically share leads with both partners. So the guest you invite, the loan officer will be happy to participate and work those leads as well.

So within the promote dashboard here, there is a filter for co-marketing. You can click on that and you’ll see, it’s going to be the social leads. This is going to be that listing promotion.

So from there you click into the blueprint, the tile that you see on the dashboard there. You can search for your listings that you want to promote. I’m going to go ahead and promote this one in Charleston here.

Simply click the listing and you’ll see that that will populate in the ad preview to the right of the screen. Then you see the invite co-marketing partner. So this is where you would invite that guest to co-fund, co-brand this campaign with you.

So go ahead and click that plus button. We’re going to invite myself here just for the demo purpose. And you can put in a little message here just saying like, hey Andy, hey Joey, you know, whoever, you know, join my co-marketing program with a zero in a typo, but it’s just a demo, because I’m moving fast here, so don’t worry about that, because it’s just getting sent to myself.

So then you’re inviting that guest from there. You simply just need to update the ad as you see fit, so you can add additional images, you can upload a video. Everything’s already kind of pre built and pre baked in here, but you can go customize as you want. So you have the body text, the headline, so you can go write whatever copy you want. But again, you don’t have to. It’s already populated in here.

When you click on the property, then you set your targeting. So we’re going to do 15 miles around the property here in Charleston, you have the option to upload that audience. So if you have a list from your CRM or, you know, a CSV file that you want to upload here, feel free to do so. And you can go and target those specific prospects, or potentially, you know, clients that you’ve worked with in the past that you want to get in front of again.

Then we have the branding and compliance section. This is just a couple inputs here to build the co-branded ad. The guests that you invite will do the same. They’ll upload their headshot, they’ll put in their NMLS license for, you know, their mortgage company, they’ll put in their phone number, and that way, you both get visibility on the ad. So we’ll go ahead and upload a headshot here.

You can upload a logo, if you would like. You can type in the broker, you know, your broker’s name, here, your license number. This is all obviously just fake, but I will fill it out so you can see what that looks like, and you’ll see the ad preview kind of update with that information that you’re adding here.

Then you’re going to set your URL. It’s going to pull in that listing URL from the properties selected from the MLS. However, if you want to drive traffic somewhere else, to your personal agent site or wherever, you can type in any website URL here. But again, by default, it’ll pull in that property URL.

Then you select if you want to drive leads through the in channel lead form or drive traffic to your website. So we want to do leads here, because in this example, I want to drive leads and generate leads for my business and for my guests that I’m inviting to co market with me. Then

you proceed to the last step. This is simply just the duration of the ad. So you’re setting the ad schedule here, and you’re setting your budget for the ad.

One thing I did want to call out, since I did invite a guest to co market with me, you’ll actually see here, it’s $149 program. But since I invited that co-marketing guest, they’re covering half of the cost here. So your cost is actually going to be that $74.50 because, as Justin mentioned, you’re cutting your costs in half and effectively doubling your ROI with this program. So you’ll see that it’s broken out here.

Your guests will also see that the cost is being shared when they receive the invite to join the program. From there, you simply just submit to the co-marketer. What that will do is it will send an invite. They’ll get an email saying, Hey, join my co-marketing program. Whatever message you want to add there, it’ll show them the little ad preview, and they click on a link, they upload their information.

Takes them, you know, 30 seconds to just upload a headshot, type in their phone number, their NMLS ID or license number there, and then, once they accept, the program will go live. They have five days, and then this will all be in that invite. It’ll explain it, but they have five days to accept the invite. If they do not accept or they decline, then the program will just be canceled.

No one will get charged, and you go on with your day, and you can network with another LO and invite them, but if they do accept at that time, it will initiate the program. That’s when you will get charged for the program, and it will go live on channel.

So again, just real quick in the dashboard, you can use this CO marketing filter. Here. It’s going to be the social leads. Simply just select your property, invite your co marketing partner,

then you just upload a couple of fields of information, and you’re on your way.

So you know, it takes about 30 seconds to a minute to go through this process, and then they’ll get that invite. And yeah, one other call out that I forgot to mention is you are not limited to like one co-marketing guest. You can network with anyone and everyone that you would like to. You can invite several, you know, loan originators, loan officers, to join different programs. So you’re not limited to just like one guest.

You can invite whoever you want, and you can invite hundreds or one if you just have, like one trusted, you know, partner that you work with. But did want to call that out that you can invite as many guests as you like for as many programs as you would like to run. Yeah.

All right, cool. I think that does it Justin, I know you can’t hear me, so I’m going to give you a thumbs up and let you know that we are done with the demo.

Justin Ulrich
Would it surprise you, Andy, I can hear you now? Would it surprise you if I said that it was because I had a setting turned off on my side?

Andy Redington
Oh, geez. No, it would not surprise me.

Justin Ulrich
Okay, there it is. I give you a softball. I was like, awesome, it’s just been a day.

No, I appreciate you taking everybody through that. It’s like, like I mentioned earlier, it is a, it’s a, it’s a solid tool that everybody already has access to. So just go poke around. Check it out. You don’t even have to make a final purchase if you don’t want to. You can just see how easy it is.

One thing worth calling out is that the preview on the right hand side. I know in other sessions, we’ve talked about this, but not everybody attends all the sessions.

But you know, as complicated as these, these programs or these ads are, if you were to go create them on your own, we’re creating multiple different variants, and there’s so many things that are happening behind the scenes with with keywords or image variation, you know, very variations, or the copy variations, all those things we’re able to do all for you behind the scenes, all the targeting and all that stuff.

So you don’t have to worry about any of the complex. Of the complexities, as well as the maintenance of an optimization over time. Also worth noting that the line, I don’t know if you said this, Andy, although I could hear you, I doesn’t mean I was listening, but the longer that these programs run, the better the results are so and especially with this new stuff that we’re pushing out with with Google, we’re able to really get dialed in, getting a much higher volume of higher quality leads, while keeping those costs really, really low.

So we’re super excited about that. But keeping these programs running allows the systems to learn over time, and as well as the systems learning and we’re feeding back real time data to the platforms to say, Hey, keep giving us leads that are just like this with our leads intelligence AI, team of agents that we have so all very cool stuff, log in and just check it out yourself.

It’s really easy to do, so I’m just going to click pass this real quick. If you just go to promote.moxiworks.com to access Moxi Promote again, you’re everyone on the call is the assumption is that you’re all Moxi users. So just check it out. See how easy it is. And and just go from there again. If you start programs, I highly encourage you to keep them running.

Andy, do you want to now that we can hear each other in time for Q&A? I think we may have gotten to all of them as as I was yapping earlier, so I don’t know. Are there any questions that you were able to get to that you think would be worthwhile calling out for other folks to hear.

Andy Redington
I think we tackled them, but again, we’ve got time, so feel free to chime in on the comments now if you do have any additional questions, but I think we did address them kind of in real time here as they came through. And Alice, thank you for noticing my haircut. Justin did not even compliment me on my haircut here, so.

Justin Ulrich
I’m far too self absorbed to notice your haircut. Give me a break.

Well, hey, this is fun. We don’t have to keep things going if we don’t have any other comments or questions coming in. So again, this recording will be made available on the same link, link that you have that you’re viewing it on. Now I will email it out, and then next week’s session is our last session.

So hopefully everyone here has found these available, or, I’m sorry, found these valuable. The last session is going to be around nurture follow up systems that work. So all these leads that you’re generating, you’re spending time, you’re spending money on bringing these leads in.

You don’t want them to die in the vine. You have to put systems in place to automate and to nurture and to get in front of folks as quickly as possible, to give yourself the best chance of converting those leads. So we’ll be talking a lot more about that in next week’s session. I appreciate everyone for joining. Andy, thank you so much.

It was a struggle for me not clicking that silly setting, but we figured it out. We did. You were able to take it and run with it without and who knows how much crap you’re talking about me, I don’t know you’re a good enough person. Maybe you didn’t at all. But anyways, thank you everyone for joining. We’ll see you next week.